Leah Cannon Email & Phone Number

Forest Park, Il, Us

New York, New York, Us

Email/CRM & Loyalty Marketing Campaigns Managed B2B client account’s digital marketing strategy and execution across email,social, and website platforms by leading daily communications, collaborating cross-functionally to develop content for email campaigns and social media accounts

Chicago, Il, Us

• Facilitated effective meetings, knowing objective and intended outcomes, proper participants, and creating an environment that delivers against the objectives• Ensured accurate follow-up on agreements in meeting in person and via conference reports (internal and external)• Communicated the status of each project's progress against scope and budget to client personnel• Effectively presented the agency's recommendations and point-of-view to clients

Chicago, Il, Us

Clients: Global Home Cleaning, Global Home Storage, Global Peat Control• In depth understanding of creative strategy development; then evaluate the creative against the strategy and provide insightful feedback• Liaison between client, production team and creative group as well as business units• Built mutually beneficial relationships with agency personnel, agency partners, and client contacts

• Serve as subject matter expert overseeing all aspects of our website, email & social media merchandising, content and usability. • Manage social media platforms and work with marketing to build and execute integrated marketing and social media strategy• Guide the content creation process, providing clear, objective guidelines while working collaboratively with creative and stakeholders to define brands identify •. Responsible for approving all media content produced to ensure it’s delivering against KPIs and regularly report results back to the business•. Responsible for managing, overseeing, and improving daily eCommerce business processes, including website merchandising and operations

Atlanta, Georgia, Us

Defined and implemented sales strategy, goals, and activities to drive development of the sales funnel and new business revenue within 1,990 assigned accounts• Managed account management and sales efforts including developing a pipeline of new business opportunities• Played a pivotal role in driving key account growth including account penetration, activity, and revenue.• Engaged with clients by identifying, prospecting, and reaching out to contacts via call, email marketing campaigns, market research surveys, product announcements, videos, and presentations. • Develop and implement campaigns for maintaining existing customer loyalty

Chicago, Illinois, Us

Kellstadt Marketing Group (KMG) is a community of students, alumni, faculty, and industry professionals with a common interest in the learning and practice of marketing. Overall responsibility: Promote membership, engagement and outreach among students, alumni and faculty.• Collaborated with VP of Membership, Developed and drove short/long term strategies for recruitment of new members.• Evaluated KMG’s paid membership packages and develop member engagement strategies.• Drove KPIs for student awareness of KMG and member benefits.• Worked with the President to maintain and build relationships with the business community around DePaul, including speaker engagement and outreach.• Managed internal email distribution and member lists, monitored current membership numbers, tracked attendance, and strategized ways to improve.• Lead recruitment for committee members during Orientation.• Represented KMG at DePaul Open House events.

Chicago, Illinois, Us

Victory Lap Sales Boot Camp (42nd Cohort)- One of the 15% invited to participate in the 40+ hour intensive sales program led by industry leaders. Coached on the sales process; ideal customer profiles (ICP's) and buyer personas; pitching and cold calling; gate-keeping conversations and objection handling; and top rep behavior.

Iselin, Nj, Us

Oversaw up to 13-20 concurrent projects for wide variety of fortune 500 clients. • Directed, evaluated, and mentored team of three recruiters, two coordinators, and one project assistant; delegated daily tasks, established organizational goals, and consistently reviewed progress.• Conducted CRM and email campaign programs including direct experience with email execution from audience selection, deliverability, template optimization, subline best practices, and list management. • Collected and analyzed email performance metrics. Consistently demonstrated exceptional project management principles. • Continually produced 100% show rates for client research studies. • Formally commended by senior leadership for significantly enhancing client portal usage and client satisfaction scores.

New York, New York, Us

Supported CRM initiatives to secure, foster, and retain key client base & client revenue.• Managed external vendor relationships, multiple CRM programs, and invoicing. Facilitated cold calling, research, and lead generation for potential member reimbursement and conversion in 40+ states. • Greatly exceeded client revenue goals; maintained 125-175% for 10 consecutive months (2017).• Successfully managed 22 cases per day while demonstrating outstanding communication and customer service skills.

New York, New York, Us

Assisted case managers with strategic planning to establish client satisfaction, increase reimbursement, communications response rate & revenue management. • Played key role in securing health payer revenue contracts through negotiations with third-party vendors and legal personnel. • Secured highest number of solutions for a recovery analyst throughout entire department for any client; achieved individual case revenue of over $2.8M (2015).• Solely managed individual trend of 700+ cases relating to service opportunities for company’s most prominent healthcare client. • Promoted to Case Manager after being recognized by senior leadership for consistently demonstrating initiative and exemplary customer service.

• Cold calling, questioning, researching, and corresponding with leads for potential insurance recoveries in over 40 states•. Point of contact for hundreds of weekly inbound and outbound calls by acting as the primary contact for accident research and business to business correspondence in facilitating recoveries for an insurance plan with over 200,000 members• Used sales, interpersonal, and communication skills to convince businesses and client’s insured members to take actions that would result in recoveries for our clients• Effectively communicated, problem solved, and diffused objections with frustrated and confused businesses and client’s insured members to resolve conflicts in order to maintain customer satisfaction under a variety of unique situations• Used office’s proprietary customer relationship management software while integrating data from multiple clients’ cloud based software• Worked with large clients including The City of Chicago, Blue Cross Blue Shield, Chicago Board of Education, Chicago Committee on Finance, and The International Brotherhood of Teamsters• Worked in a small team environment to recoup insurance recoveries totaling over 7 million dollars annually• Able to communicate and problem solve with contacts from multiple industries including: insurance companies, hospital systems, legal offices, and client’s insured members• Enhanced office organization, elevated efficiency, created document templates, and improved service levels• Prepared letters, reports, and correspondence for attorneys, businesses, insurance companies, and client’s insured members• Analyzed data and historical records to problem solve issues in a timely manner

San Francisco, California, Us

• Provided operational and sales support for a high volume financial institution.• Cross-sold bank products and services in person as well as through inside sales and workplace events• Provided account status data when required and handled inbound phone inquiries for retail banking customers and business enterprise account holders• Audited vault and balanced vault totals in Excel daily • Trained/mentored new associates on company procedures, software, and the significance of client interaction by providing active feedback and helpful tips to increase efficient and overall client satisfaction

• Developed relationships with store managers/personnel to achieve directed short and long-term performance objectives• Prepared sales presentations for store managers and department directors tailored to their specific store layout and customer flow.• Brand development, positive brand images for each partner store locations in my portfolio along with marketing collateral and displays

New York, Ny, Us

• Delivered customer service that offered a distinctive shopping experience to drive sales results and meet quotas. • Developed outstanding customer service and selling skills. • Analyzing inventory time ensure the selling floor is stocked with merchandise and ready for sales events.

Master Of Business Administration - Mba, Marketing Management, Brand Development

Bachelor Of Arts (B.A.), Psychology

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Bootcamp, Selling Skills And Sales Operations