As a seasoned design leader, I thrive on collaboration and creative direction that balances purpose with innovation. My work has spanned multiple industries—from fashion and retail to healthcare and hospitality—where I’ve had the privilege of helping brands connect deeply with their audiences. I approach every project with a “listen and channel” mentality, ensuring the design resonates with those who use and interact with the final product.Over the years, I’ve partnered with some of the world’s most recognized brands, including GE, Herman Miller, Staples, Target, and Victoria’s Secret, among many, many more. Through this work, I’ve honed the ability to create cohesive systems and collections that tell compelling stories, driving not only brand recognition but tangible business results.At LC&CO Creative, the boutique branding and design studio I founded, I’ve focused on helping small businesses, especially in the independent food, retail, and consulting sectors. I guide founders through the process of bringing their brand vision to life in a way that resonates with customers both emotionally and practically. Whether directing full-scale branding projects or creating standout collateral, I ensure each touchpoint strengthens the brand’s story.In addition to my entrepreneurial ventures, I’ve played a key role at Birsel + Seck, an award-winning human-centered design studio. As VP of Design & Project Planning, I led groundbreaking projects across various sectors, managing a portfolio of up to 30 clients, many of whom have been long-standing partners. From strategy to execution, I’ve been at the forefront of complex projects, synthesizing vast amounts of information to deliver meaningful, lasting results.My career is anchored by a deep belief in the power of design to impact not just businesses but lives. I continue to stay engaged with the design community through teaching, advising, and mentoring the next generation of design leaders while consistently refining my own craft.