Leah Caplan Email & Phone Number

I combined my industry expertise with a passion for quality design to help small businesses in the food, hospitality, retail, and consulting sectors create meaningful brand strategies. I guide founders in translating their vision into compelling brand narratives that connect with customers on both intellectual and emotional levels. By leading design and development teams, I’ve successfully created brand identities and marketing strategies that increased sales by up to 50% and expanded customer bases.Since 2018, I’ve served as an external brand and creative director for Tlaquepaque, an arts and shopping village in Sedona, Arizona, where I produce the bi-annual "Discover Tlaquepaque" magazine, overseeing its writing, design, and photography. My long-standing relationship with Tlaquepaque’s founder also led to the creation of Tlaquepaque Weddings, a sub-brand whose branding, website, and brochure I developed—resulting in a 16% business increase. These experiences have allowed me to cultivate trusted, ongoing consultative relationships with company founders, driving impactful results

New York, Ny, Us

As the award-winning design and project management leader at Birsel + Seck, I work in collaboration with Ayse Birsel and Bibi Seck, leading projects for Fortune 500 clients and non-profit organizations that transform complex business and user challenges into impactful design solutions.I guide design and innovation processes to meet and exceed client expectations, balancing creative vision with practical execution. Managing complex, multi-phase design initiatives, I oversee timelines, budgets, and resources to ensure projects are delivered on time, within scope, and to the highest quality standards.I also collaborate with the executive team to shape strategic initiatives that drive business growth and expand our offerings. Leading a talented team, I mentor members and foster a culture of continuous innovation.

Brooklyn, Ny, Us

I developed the curriculum and taught “How to Present Your Ideas,” a highly interactive course focused on presentation as a form of storytelling. I helped students hone in on who they are professionally, identify what makes them unique, define their values, select their best work, and create a compelling presentation to engage their desired audience.

Education record

Post Undergraduate Work, Graphic Design

Bachelor'S Degree, Comparative Arts And Italian