Marketing Executive
Australian Traveller Media
Sydney, Australia
Marketing and Communications:• Provided support and assistance in planning, developing, producing, and delivering marketing plans and communications materials • Manage development, production, and distribution of eDMs, newsletters, media kits and collateral materials for International Traveller and Australian Traveller magazines.• Monitor and analyse market trends, study competitors' products, services and market share• Explore ways of improving existing products and services… Show more Marketing and Communications:• Provided support and assistance in planning, developing, producing, and delivering marketing plans and communications materials • Manage development, production, and distribution of eDMs, newsletters, media kits and collateral materials for International Traveller and Australian Traveller magazines.• Monitor and analyse market trends, study competitors' products, services and market share• Explore ways of improving existing products and services, and increasing profitability• Identifying target market demographics, trends and data through research and surveys; developing strategies from data to communicate with target markets and clients• Develop and oversee the communications calendar to ensure timely execution of scheduled programs• Prepare written materials including marketing copy, business communications, press releases, reports, and presentation scripts• Analyze marketing and communications programs and make recommendations to adjust strategy and tactics to increase effectiveness Events and Programs: • Assist in planning, coordinating and implementing special events such as annual Reader’s Choice Awards, Meet the Editors Luncheons, etc Show less