Leah Driver Email and Phone Number

•Developed, implemented and maintain the Bank’s Brand Standards •Develop compliant, engaging, branded content, including website content, blog articles, social media posts, email messaging, promotional materials, and point-of-sale materials•Developed and implemented email client on boarding and product marketing using CoreIQ by Onnovative•Work with Line of Business partners to develop and implement marketing promotions based on production goals•Handle community engagement/outreach and event coordination, which includes providing marketing materials to employees to ensure activities are on-brand and on-budget•Develop, implement, and monitor marketing campaigns and programs to course-correct if necessary•Develop Retail Marketing Toolkits to ensure the offices have access to the tools needed to increase traffic and build relationships•Identify marketing opportunities based on industry events, market developments, market research, and data analytics•Develop and track the Bank’s marketing budget. Determine a marketing budget for each retail office and work closely with the managers to ensure it’s being spent appropriately