Leah Einwalter Email & Phone Number

Sunny Isles, Florida, United States

Sunny Isles Beach, Fl

Full management of 2 City websites, including hosting, domain and content management.Designed & built Wordpress website for City's Tourism & Marketing Council: www.sunnyislesbeachmiami.comEnsures compliance with current standards and laws for Government Websites & Government Social Media Accounts - ADA, Public Records Laws, WCAG 2.0 & 2.1Tracks all analytics and optimizes websites for search enginesEnsures cross-platform and device optimization using responsive web design. Researches and implements new modules and plugins to enhance websitesCoordinates digital communications and social media initiatives for the City in accordance with established guidelines. Implements strategies for social media in collaboration with other members of the Outreach Division, and coordinates with them to ensure consistency of messages and familiarity with the plansDeveloped and wrote a social media policy to ensure compliance with State of Florida Public Records LawsCreates graphics for the website and social media sites utilizing Adobe Photoshop and IllustratorCreates copy for the website and content for posting on social media. Pitches ideas for campaigns, contests and digital branding strategiesKeeps informed of current practices, trends and new innovations in online mediaMonitors social media traffic involving the City and responds to posts and comments directed to the City in electronic/social media formatsDevelops metrics for all media channels (traditional and non-traditional) to measure effectiveness and employs alternate approaches, as neededManages email marketing and surveys utilizing MailChimp and Survey Monkey, as well as integrating both with the city's website and social mediaAttends and assists with audio/video/photography at special events and meetings. Manages online photo gallery and database of the city's photosRespond to online inquiries and questions in a timely and customer service-oriented mannerManages intern employee

• Utilized Facebook, Twitter and Hootsuite to drive traffic to websites • Built, oversaw and maintained various websites – Joomla & Dreamweaver Platforms• Wrote copy for websites, social media, news articles, press releases and blogs• Created graphics for print and online advertisements as well as other media• Tracked and analyzed website analytics using Google Analytics• Researched news and current events relative to yachting industry• Utilized SEO & SEM to rank first on Google Search Results for targeted keywords

Des Moines, Iowa

Camera Operator, Studio Production Assistant