Leah Evans Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati Area, Ky

Focused on delivering clear and effective communications to each customer as they embark on their financial journey with U.S. Bank. Expert in digital content writing, communication planning for addressing crisis and issues, telling our story, and ensuring our brand is accurately represented across all channels.

Cincinnati, Ohio

Social Media Marketing - Lead global social media strategy including content creation, paid advertising and CRM platform management across all digital channels including Convergys.com, Google AdWords, Facebook, Instagram, Twitter and LinkedIn. Develop core content for North America digital properties for recruiting, B2B marketing, communications and leadership. Corporate Communications – Own the development of internal communications including the monthly all employee newsletter and oversight of all mass leadership email communications. Oversee external communications including press releases. Create message tracks for both internal and external communications, especially during crises and issues. Own North America communications budget and ensure appropriate budget management.

Cincinnati, Ohio

Set the vision for the future, including enhanced data & analytics to customer teams to enable better business pulse reporting, early detection of potential issues, root cause diagnosis, and building ideas/stories to help sell and commercialize supply chain and logistics Programs.

Cincinnati

Expert Communications Manager for North America Health, Grooming and Beauty Care brands including Olay®, CoverGirl®, Pantene®, Crest®, Oral-B®, Gillette®, Braun®, The Art of Shaving®, Vicks®, Pepto-Bismol®, Metamucil® & Fixodent®. Managed team of internal and external Community Managers to engage with over 3 MM consumers on owned Social Media platforms generating a total of 1.5 Billion impressions per year. Passionately shaped social media strategies by utilizing real-time consumer feedback, audience insights and multi-channel monitoring. Created brand messaging that drove brand awareness, sales lift and consumer satisfaction.Led Rating & Reviews programs for eleven P&G brands.Developed process for engaging with consumers in Amazon through Rating & Reviews response management. 90% of P&G brands utilized the new process and reached thousands of potential new consumers daily with brand owned messaging. Developed strategic messaging during Crest Microbead issue and Gillette competitive pressure.

Managed team of internal employees to deliver record results for Olay digital. Awarded P&G Best Digital 2012.Led the development & execution of 2011 & 2012 social media strategies through collaboration with Brand teams, including agency leads. Initiated the development and alignment on Olay social engagement PACE models and KPI goals. Wrote over 100 Olay Facebook and Twitter proactive copy and engaged with consumers across social media channels including Facebook, Twitter, Instagram, and Yahoo! Answers. Secured IOC content approvals and executed content for sponsorship of London 2012 Olympic Games content.Gained brand awareness through development and execution of social outreach programs.Integrated 3 agency community managers onto Olay and Gillette brands. Created and implemented 30-60-90 day plans.

Developed and deployed comprehensive product trainings, including new initiatives, to internal and external brand consultants. Collaboratively created all product trainings in conjunction with BM (Brand Management), R&D (Research & Delivery), QA (Quality Assurance) and Legal. Developed consumer outbound messaging for Olay Professional, Olay Definity, and product upgrades. Maintained all Salesforce codes in order to pass valuable consumer contact data to downstream users.Launched Olay Live chat via content creation within Live Chat platform and deploying Live Chat training for brand consultants. Initiated & led the development of a comprehensive Olay Brochure for customer teams such as Wal-Mart, Target & Walgreens that helped reduce consumer trial barrier and provide consumer product recommendations at point of sale in store. Proposed and executed multiple promotions for trial utilizing P&G Consumer re-contact lists. Developed all standard communications for use with consumers on Chat, Phone, & Email communications. Key messaging reached billions of consumers annually.

Developed written and verbal communications with consumers on behalf of P&G. Delivered excellent customer service on a daily basis. Led daily phone & email conversations with consumers including escalated contacts. Provided agent training for excellent response handling and led quality evaluations for representatives. Developed and delivered email writing training to new agents.

Cincinnati, Ohio

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Integrated Strategic Communications

Activities and Societies: Pi Beta PhiPublic Relations- Communications