My current role at Valero Wellness/ V Apothecary is Creative Director. I oversee social campaigns, create content, and manage the social accounts. I have been responsible for bringing influencers into our business for further promotion and collaborating with multiple health & wellness businesses in the area to extend our reach and visibility in Windsor-Essex County. I also work part-time as a freelance Social Media Manager & Photographer for Health & Wellness businesses. I help such businesses establish an online presence through social media campaigns, creative visuals, engaging content, organize influencer & community outreach, track analytics of KPI's, and promptly respond to general inquiries on social media platforms.Due to the knowledge I have learned throughout my education and my lifelong passion for health & wellness, I am able to seamlessly integrate with these brands and easily create educational & purposeful content.