Leah Hoffmann Email & Phone Number

Experienced freelance content strategist who helps companies advance business priorities through smart, compelling stories.• Cross-functional writing experience, including print, digital, and interactive; reportorial, corporate, and academic; adept at presenting complex topics in accessible ways.• Adept at using analytics and SEO tools/metrics to optimize engagement and response rates.• Skilled at managing deadlines and coordinating expert interviews and stakeholder reviews.• Comfortable with multiple CMSs (Drupal, Joomla, WordPress) and design programs (Illustrator, InDesign, Photoshop).

Chicago, Illinois, Us

• Created comprehensive content strategy to market the company to F1000 executives, balancing thought leadership about the gig economy and the future of work with general-interest business content• Worked with independent management consultants to create compelling eBooks, articles and interactive applications on topics that range from digital health to data science, market adjacencies to market access• Optimized content thru analytics and SEO; helped SEM/display team create and test compelling messages• Created content for email and social media marketing campaigns to generate demand and drive awareness of company’s products and services

Jersey City, Nj, Us

Staff writer covering pop culture, ideas and technology

M. Phil, English Literature

B.A., English And Computer Science