Leah Liederman Email & Phone Number

New York City Metropolitan Area

Develop and content online marketing, promotional strategies and a customer experience that supports the total company strategy in partnership with the Merchants, Site Merchandising and the Merchandise Marketing Team.

Greater New York City Area

Greater New York City Area

Built content marketing and online promotional strategies in support of total company strategy by partnering with Digital Director, Buyer, and Merchandise Marketing Team• Supervised 2-3 Digital Assistants; developing, leading & motivating through engaging team and encouraging creative thinking• Influenced and collaborated with 4 Buying teams with focus on digital promotional pricing and marketing strategies • Developed marketing strategies including emails, banners & browse media ads (BMAs) with linking to drive digital performance.• Drove monthly marketing tactics with product listing ads (PLAs) and Affiliates and coordinate with marketing partners to develop recommendations for search and affiliate marketing asks to vendors.• Collaborated with Digital Director, Site Execution Manager and Merchant Assistants to ensure consistency and precise attribution that support marketing needs/reporting.• Tested site experience to ensure strategy is accurately supported

Greater New York City Area

• Focused on Omni growth, implemented tactics driving sales, margin, turn for 35% of Moderate Innerwear business• Formulated and executed Panty strategies from 9 vendors• Achieved annual sales plan • Key role player in Jockey growth strategy building vendor back to historical highs• Developed in partnership with Jockey a multimillion dollar seasonal ‘Shades of You’ collection online and in all doors• Drove AUR increase, +5% by implementing price simplification in promotional strategy through POS & Clearance strategy• Played important role for Division as interim Business Manager partnering with the Team to drive our strategies • Supervised, coached & mentored 2 Assistant Buyers & 1 Merchant Office Assistant

Greater New York City Area

Greater New York City Area

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