Leah Malstrom Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

• Assist Account Management team with executing influencer marketing campaigns• Assist Paid Media & Reporting team with executing paid media campaigns & reporting for influencer campaigns

• Create and execute activations online including social posts, streaming parties, narrative building, and daily social listening• Ideate & produce engaging and viral social content for accounts on X, Instagram, and TikTok• Manage and oversee multiple artist’s online fan clubs on social media accounts and communities (X, Instagram, TikTok, Discord, etc)• Build out fan engagement initiatives for album releases and tours while also managing super fan relationships for multiple artists • Operate in tandem with artist, artist management, and label to curate and maintain artist's brand• Provide creative consulting on fan engagement initiatives & project rollouts for multiple artists• Develop & execute 360 marketing campaigns and social strategy for multiple artists• Keep detailed records of multiple artists to be distributed to a large audience on a daily basis via X, Instagram, and TikTok• Engage in the latest social media trends to promote artists discographies to millions of potential fans• Identify and establish strong relationships and networks between key industry influencers and key superfans by participating in collaboration to promote new releases• Build and manage community within multiple fandoms by creating tour and event group chats to connect fans & providing assistance with specific tour date, live event, or performance questions

- Acted as the megafan liaison between the artist's fandom and the artist/agency to bring a unique and valuable perspective when brainstorming and executing marketing plans for single and album launches for an established artist- Lead single rollout campaign achieved over 5 million combined views on TikTok- Operated in tandem with mutuals Agency team, artist, and artist management to curate and maintain artist's brand- Cultivated and maintained professional and meaningful relationships with the artist and artist management

Beverly Hills, California, United States

- Successfully execute and manage influencer marketing campaigns- Cultivate and maintain close working relationships with agencies and clients - Advocate on behalf of both the client and the talent as a liaison between the two parties during the duration of the campaign - Work closely with agencies, clients (HelloFresh, Misen, ExpressVPN, Raycon, Better Internet Initiative, Athletic Greens, Ana Luisa, Green Chef, Zorka, Noom, ABC, Masterworks, California Milk Processing Board, Headcount, Fabric) and internal talent managers to ensure content is executed properly and on time- Manage 20+ campaigns at once and keep them all on track- Utilize programs such as Salesforce, Monday, Excel, and Arrow to organize and track campaigns- Consult with legal team on any new terms within contracts from client or talent- Ensure FTC guidelines are properly met for all campaigns- Work directly with out of network talent to complete campaigns start to finish & foster the companies relationship with the talent

Beverly Hills, California, United States

- Successfully execute and manage influencer marketing campaigns- Cultivate and maintain close working relationships with agencies and clients - Advocate on behalf of both the client and the talent as a liaison between the two parties during the duration of the campaign - Work closely with agencies, clients (HelloFresh, Misen, ExpressVPN, Raycon, Better Internet Initiative, Athletic Greens, Ana Luisa, Green Chef, Zorka, Noom, ABC, Masterworks, California Milk Processing Board, Headcount, Fabric) and internal talent managers to ensure content is executed properly and on time- Manage 20+ campaigns at once and keep them all on track- Utilize programs such as Salesforce, Monday, Excel, and Arrow to organize and track campaigns- Consult with legal team on any new terms within contracts from client or talent- Ensure FTC guidelines are properly met for all campaigns- Work directly with out of network talent to complete campaigns start to finish & foster the companies relationship with the talent

New York City Metropolitan Area

- Managed and maintained artist social media accounts (AJ Smith, The Zombies, Colin Blunstone, Bruce Sudano)- Used Canva + Photoshop to create graphics for socials, websites, & ad mats- Created content plans for artists- Ran point AJ Smith’s radio play campaign for his new single “Cooler”- Worked directly with AJ Smith and colleagues to secure Spotify playlisting, shop labels, andcreate AJ’s promotional plan for his upcoming single and album rollout- Used Master Tour to input dates + information for the Zombies UK 2022 Tour- Collaborated directly with colleagues, manager, musicians, and industry professionals daily

Houston, Texas, United States

- Maintained multiple different roles such as project manager, content manager, and lead travel coordinator working internally, with a large client, and with talentProject Manager Roles- Successfully execute all aspects of an influencer marketing campaign including developing and presenting a scope of work, contracting talent, and establishing budgets and timelines for a multi-million dollar electronics company in the role as project manager for multiple different campaigns simultaneously- Worked on projects related to Unpacked 2021, Spotify, BESPOKE, #TeamGalaxy Pilot, Mother’s Day 2021, Solve For Tomorrow- Develop creative concepts and work in tandem with production team and talent to execute deliverables on tight deadlines- Present campaign strategies including talent and platform recommendations to achieve key target KPIs- Worked closely with multiple lines of business at a multi-million dollar electronics company (Corporate Marketing, Mobile Marketing, Home Appliances, Home Electronics)- Develop and maintain strong, meaningful relationships with talent managers and agencies Content Manager Roles- Implement and streamline content approvals processes- Stay on top of complex timelines for multiple fast moving projects and act as the liaison between client and agency when changes occur- Oversee all content approvals between client and agencyLead Travel Coordinator Roles- Book and manage all travel and accommodations for celebrity talent during events and production shoots - Responsibilities include: booking commercial and private flights, private hotel accommodations, private car services, airport concierge, rider requests, and ensuring that talent’s expectations are exceeded

Houston, Texas

- Maintained multiple different roles such as account coordinator, content manager, and lead travel coordinator working internally, with a large client, and with talentAccount Coordinator Roles- Successfully execute all aspects of an influencer marketing campaign including developing and presenting a scope of work, contracting talent, and establishing budgets and timelines for a multi-million dollar electronics company in the role as project coordinator (second in command) for multiple different campaigns simultaneously- Worked on projects related to Unpacked 2020, SERO, #TeamGalaxy Pilot, Mother’s Day 2020, Solve For Tomorrow, SXSW, Thom Browne at NYFW 2020- Develop creative concepts and work in tandem with production team and talent to execute deliverables on tight deadlines- Present campaign strategies including talent and platform recommendations to achieve key target KPIs- Worked closely with multiple lines of business at a multi-million dollar electronics company (Corporate Marketing, Mobile Marketing, Home Appliances, Home Electronics)- Develop and maintain strong, meaningful relationships with talent managers and agencies Content Manager Roles- Implement and streamline content approvals processes- Stay on top of complex timelines for multiple fast moving projects and act as the liaison between client and agency when changes occur- Oversee all content approvals between client and agencyLead Travel Coordinator Roles- Book and manage all travel and accommodations for celebrity talent during events and production shoots - Responsibilities include: booking commercial and private flights, private hotel accommodations, private car services, airport concierge, rider requests, and ensuring that talent’s expectations are exceeded

The Callaway House College Station

Tomball, Tx

- Designed and maintained church website- Kept social media accounts up to date- Attended weekly staff meetings

Bachelor Of Arts (B.A.), Telecommunication Media Studies

Activities and Societies: Member of Sigma Phi Lambda - Beta Chapter

General Liberal Arts, 3.62

Activities and Societies: Sigma Kappa Delta, Phi Theta Kappa

High School Diploma

Activities and Societies: Drumline, Band - Bassoon Player, National Honor Society