Strategic and creative communications, social media, and campaign leader with over ten years of experience as a company owner selling B2B and B2C. I manage a combined social media reach of over 320k on my company-owned channels that continues to grow through both organic and paid strategies. As a signed artist to Universal Records, I have had a unique and untraditional career journey through the music industry, making me an innovative self-starter who has gained incredible brand-building, campaign, marketing, and PR experience.Now, as a communications officer for AWARE NI, I am driven by communicating the message of positive mental health through all of our digital channels to reach and inspire our target audiences. Along with a fantastic team, I create and uphold brand, drive growth and profile awareness, engagement, lead generation and conversion through all online strategies.I am a published author through SPCK for my book 'More Trust- Giving your dreams to the trustworthy one' available on Amazon.