Leads digital work for multiple clients including SEO improvements, website content and sitemaps, social media content curation and ads, Google Ads, digital analytics and stakeholder toolkitsManages client relationships and deliverable timelines for ongoing and campaign-specific needsProvides strategic direction for companies and leadership on social media and overall digital strategy across various sectors, including clean energy and sustainability, primary and higher education and animal services.

Oversaw the build of a new website in 2020, implementing SEO, creating social media toolkits, and writing blog content, all driving traffic to ADAMH resourcesCreated new methods of communicating with ADAMH network provider agencies throughout the COVID-19 pandemic and beyondLaunched a Twitter page in the midst of the COVID-19 pandemic to deliver timely information and updates to Franklin County during a time of constant changeImplemented conservative paid social campaigns in 2019, growing ADAMH's social following by 108.5% and impressions by 354%Organically grew social media following by 50% in 2018 by utilizing current best practicesCultivated an engaging online community to spread company messaging through the ADAMH website and social media platforms, curating and writing content, creating graphics, planning the digital editorial calendar, and engaging with audiencesDesigned, authored and disseminated regular eNewsletters and additional email marketing materials while maintaining contact listsOversaw ADAMH-funded Summer Camp engagement effortsCollaborated on the ADAMH Where Better Begins campaign and the Denial, Ohio campaign with the Ohio Opioid Education Alliance, including focus groups, social media planning, and media opportunities

Maintained and updated website and social content including graphic design Established an Instagram account and revitalized existing Facebook and Twitter profiles to promote audience growth and engagement Worked with staff and committees to address marketing and communications needs

Conducted a search results competitor analysis to ensure improved SEO of a client’s new website prior to creating a new sitemap and developing metadata suggestions

Member of management leadership team Oversaw and coordinated multimedia projects including a complete website redesign and numerous video productions Curated engaging, informative, and relatable content, creating a cohesive brand image across a variety of multimedia platforms which led to increased engagement among students, families, and prospective students Designed branded images for digital and print advertisements Created a regular publishing schedule and manage the social content calendar  Planned, promoted, and coordinated events

Researched industry standards and conducted an in-depth analysis of all OCU social platforms Wrote website and eBook content for promotion to home schooling families Managed student interns

Conducted competitive market analyses and redefined the target market Wrote and edited branded content for newsletters, print and radio advertisementsCoordinated the development of a new website Managed brand consistency throughout six bank locations Established and maintained client and community relations, representing the bank on community boards and at events

Planned, promoted, and coordinated campus-wide events Designed branded materials for print advertisements

Wrote, edited, and pitched press releases for several large corporate clients in the top 50 markets in the country including Readers Digest and The New York Times, landing a story on The Today ShowLogged hits to monitor and evaluate coverage