Helping build and scale Wild One’s digitally-native, omnichannel brand through engaging 360 marketing campaigns, go-to-market strategies, and brand partnerships.Core Responsibilities:- Brand strategy & positioning- Developing and executing 360 go-to-market strategies for new product launches, promotions, partnerships, events, and evergreen marketing initiatives.- Creating seasonal brand plans, editorial storytelling, and impactful content strategies.- Managing organic marketing channels (email, SMS, social, influencer, partnerships, PR, and web).- Owning the marketing calendar.- Defining and monitoring KIPs and the impact of marketing initiatives.- Developing and managing the marketing budget.

Oceanic Global is an international ocean conservation NGO that empowers community-level change through grassroots action, policy-level change through legislative reform, and industry-level change through the Blue Standard. My role managed all marketing campaigns, brand partnerships, influencer engagements, brand development, and content creation.Core Responsibilities:- Developed and executed overarching marketing strategies for Oceanic Global, and its sub-programs including the Blue Standard and United Nations World Oceans Day.- Oversaw the marketing calendar, content creation, copywriting, community management, and analytics for brand channels (Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter, Spotify, website, and email comms).- Identified cross-category partnership opportunities and worked with the leadership team to create, coordinate, and deploy partnerships (United Nations, Corona, Sandals Resorts, etc).- Managed and optimized Oceanic Global’s ambassadorial program.

*Role impacted by COVID-19.Responsible for strategizing, managing, and optimizing communications for Trash is for Tossers across Instagram (@trashisfortossers), Facebook, TikTok, Twitter, Youtube, Pinterest, newsletter, and trashisfortossers.com.Core Responsibilities:- Managed social and editorial content calendars, content creation, and community management for a cross-channel network of over 800K followers.- Developed a comprehensive social media strategy that grew community engagement by 112% and increased website conversion by 192% in 8 months.- Implemented data tracking systems to monitor KPIs.- Executed partnerships with brands such as Imperfect Foods, Reebok, Dell, FEED, Christy Dawn,Bausch + Lomb, Athleta, Vitamix, Tony Chocolonley, Stella McCartney, etc.- Wrote press features for editorial outlets including Thrillist, Goop, and Create & Cultivate.- Coordinated digital events (drafting Run of Shows, creating promotional assets, and guest outreach with notable guests including Phoebe Tonkin, Nathalie Kelley, and Jack Harries).

Core Responsibilities:- Managed content and community on Instagram, Facebook, Twitter, Pinterest, YouTube, and Spotify.- Implemented social media growth strategies, which achieved a 15K+ follower growth on Instagram in 10 months.- Lead social partnerships with brands including REI, TenTree, Stasher, and LaColombe.- Built and managed an ambassadorial program.- Oversaw influencer relations.- Developed tracking systems to monitor core KPIs across social platforms.

Core Responsibilities:- Assisted with merchandising plans for Free People stores, freepeople.com, catalogs, and email campaigns to support newness and big buys in creative ways.- Managed the ordering, tracking, and receiving of all apparel samples.- Coordinated samples between the buying, merchandising, photo, and copywriting teams.

Core Responsibilities:- Supported the strategy and planning of product launches.- Developed acquisition tactics for the company’s international expansion.- Creating Spec Sheets, Tech Briefs, press releases, and edited videos.

Core Responsibilities:- Managed content and community on Facebook, Instagram, and Twitter.- Lead a full rebrand, from creative direction to execution.- Oversaw partnerships with Verizon, Diane von Furstenberg, and Whole Foods.- Managed an ambassador program of 20 college students.