Leah Tsiabassis Email & Phone Number

Charlotte, Nc, Us

New York, New York, United States

-Managed entirety of external stakeholder campaign requests and communications including KPI analysis, performance reports, ROAS, and trend data visualization.-Oversaw project timelines while coordinating with internal teams to ensure advertiser's KPI goals were met and exceeded.-Lead multiple weekly status meetings with stakeholders and developed client-facing documentation to track deliverables.-Coordinated campaign execution including custom creative build-outs, asset set-up, campaign timeline development, and data analysis through client audience targeting.

Silicon Valley, California, United States

-Maintained relationships with enterprise level clients while delivering product training, KPI analysis, and omnichannel marketing strategy solutions.-Analyzed client KPIs through our ad tech platform to drive strategic decisions, optimize campaign performance, and deliver measurable ROI improvements.-Collaborated with internal and external stakeholders to drive alignment around top-level strategy execution.-Conducted A/B testing of ad copy, landing pages, and calls-to-action to maximize conversion rates.-Created analytical reports to present to stakeholders on a weekly basis detailing KPI improvements and overall campaign performance.

Charlotte, North Carolina, United States

-Managed a portfolio of diverse accounts while ensuring timely delivery of marketing strategy solutions to suit clients' goals.-Utilized Google Analytics to track performance of ad campaigns while optimizing accordingly based on performance data.-Decreased company churn through client retention and partnership growth.-Drove cross-channel initiatives with SEM counterparts through keyword research, test execution, and competitor analysis.

Stallings, Nc

-Planned and monitored integrated marketing tactics across social media and paid search to drive brand awareness.-Presented monthly reports to internal and external stakeholders detailing key metrics such as engagement and conversion rates.-Streamlined CRM database management, enhancing data accuracy and facilitating targeted client outreach.

Charlotte, Nc

-Implemented executive initiatives of the dining services department while ensuring seamless event contract execution.-Coordinated logistics, space planning, and catering for diverse events.-Oversaw thorough execution of client accommodations and event contract terms through prioritization and time management.-Managed all executive schedules while balancing complex priorities.

Charlotte, Nc

-Key point of contact for XPO's top freight carriers, ensured consistent client satisfaction by implementing revenue growth strategies.-Expanded sales on current carrier relationships through account farming while simultaneously onboarding new carrier accounts.-Conducted comprehensive financial audits, identifying billing discrepancies while implementing corrective strategies to ensure accuracy and compliance.

-Performed detailed analysis on large datasets to identify anomalies or outliers.-Audited carrier freight bills to ensure compliance with client needs.-Addressed Electronic Data Interchange errors to satisfy customer requirements using data mapping.-Addressed post-billed issues to ensure client satisfaction.-Responsible for billing and payment for multiple revenue codes.

Charlotte, North Carolina Area

-Increased listener engagement for The Ace & TJ Show by generating engaging content for live broadcasts.-Assisted in producing commercials by creating content, coordinating participating parties' schedules, and ensuring all deadlines were met.-Created shareable content for the show's social media pages through successful link building and keywords.-Hosted events to promote station programming and increase listenership.-Recorded and conducted interviews both on and off air, as well as transcribed show segments for client distribution.-Performed voiceover work for commercials and other projects.

Charlotte, Nc

-Assisted in the casting selection process of MTV Real World and Bad Girls Club.-Distributed promotional content to various clients.-Gained viewers by casting contestants based on specific attributes.

Bachelor’S Degree, Mass Communication/Media Studies

Bachelor’S Degree, Mass Communication/Media Studies

Activities and Societies: Cheerleading