• Strategic guidance and support for businesses to enhance marketing, communication, and operational strategies.• Development and implementation of comprehensive, goal-aligned marketing and communication strategies.• Market research and data analysis to inform effective marketing strategies.• Crafting compelling messaging and content that communicates brand value and engages customers.Management and evaluation of digital and traditional marketing channels, including social media, email marketing, advertising, and events.• Graphic design and production of collateral materials.• Social Media Management, Web design and SEO

• Developed and executed comprehensive growth and marketing strategy aligned with the company vision.• Created and managed marketing campaigns across email, social media, and experiential channels.• Collaborated with product development to identify critical features driving growth and retention.• Managed sales and customer experience teams, implementing effective retention and sales strategies.• Tracked and analyzed campaign performance to optimize marketing efforts and revenue growth.• Generated engaging content for social media, email campaigns, and marketing collateral.• Oversaw 3 internal teams and external stakeholders, ensuring timely and budget-conscious execution.• Led development and execution of digital marketing campaigns: SEO, PPC, social media, email marketing, and content marketing.• Conducted continuous digital campaign testing, measurement, optimization, and iteration using data-driven insights.• Coordinated and executed events, trade shows, roadshows, and promotional activities.Key Achievements:• Achieved over 5000 unique customers within 6 months, exponentially growing Mombasa's customers with an MVP version of the product.• Successfully launched bowser water in Nairobi.

• Developed and executed marketing strategies to drive brand awareness and support Apollo's mission.• Collaborated with cross-functional teams (product, customer experience, agro-dealer retailers, and sales) to create effective go-to-market plans.• Orchestrated digital marketing campaigns, encompassing email, social media, and search engine marketing.• Conducted market analysis and competitor research to identify opportunities and threats.• Cultivated and nurtured relationships with key stakeholders.• Collaborated with the creative team to produce compelling content and creative assets.• Oversaw marketing budgets and provided campaign performance reports.• Managed and coordinated events, trade shows, and promotional activities, including nationwide roadshows.• Developed, implemented, tracked, and optimized paid campaigns to drive high click-through rates and quality leads.• Negotiated advertising and commercial sponsorship contracts.Key Achievements:- Achieved a 6x increase in small-holder farmer customer base within 6 months.- Successfully managed teams across 9 counties in Kenya.

• Set up and mapped out marketing and customer acquisition strategies for Kenya.• Drove revenue growth through innovative campaigns and compelling brand messaging.• Developed and executed comprehensive marketing plans to resonate with target audiences and drive results and retention.• Utilized data-driven insights and consumer behavior analysis to inform marketing spend.• Led cross-functional teams in campaign development and execution across multiple channels.• Focused on optimizing customer acquisition and retention, collaborating with product and engineering teams to identify growth opportunities and enhance the customer experience.Key Achievements:• Grew weekly active customers from 0 to 150,000+.• Successfully launched 3 verticals and 2 cities in Kenya.• Managed an annual marketing budget of $500,000.

• Organized and set up the marketing and customer service department, including needs analysis, hiring, and onboarding.• Developed and executed marketing and customer service strategies to enhance brand awareness and drive acquisition.• Oversaw digital marketing campaigns, including SEO, PPC, social media, email marketing, and content creation.• Analyzed and reported on campaign performance, optimizing strategies based on data-driven decisions.• Ensured high levels of customer satisfaction by overseeing quality and customer service departments.• Aligned and optimized all departments for success from a Quality Management System (QMS) perspective.• Managed a cross-functional team of marketing, account management, quality, and customer service professionals.• Effectively managed budgets and allocated resources.• Maintained consistent brand messaging and guidelines across all channels.• Planned and executed engaging corporate events to promote top-of-mind awareness. Key Achievements:• Achieved over 250% growth in the customer base through digital marketing and key account management.• Successfully launched Parapet in 4 cities and 2 countries.• Led and managed the implementation of ISO 9001:2015 Quality Management System.• Managed an annual marketing budget of $250,000.• Collaborated with the office of the First Lady and engaged in various sponsorships and CSR activities.

Built strong relationships with customers through positive attitude and attentive responseRecruited, trained, and mentored junior financial and support staff to generate ideas, share knowledge, and grow business.Optimized customer support by establishing collaborative service environments through targeted operational initiativesCoached team members in customer service techniques, providing feedback and encouragement toward reaching sales goalsKey AchievementsGrew my portfolio by over 200% of target in 2 months.Promoted to Team Leader and obtained 100% of the target within the first month of employment.

Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on individual needsAssisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.Managed large portfolios of high net-worth clients through the provision of premium investment services and products as well as recruitment and training of new advisorsHelped individuals and families build and execute wealth management strategies based on unique goals and objectives.

Finance and Customer Service duties for a large cargo handling and freight company- Managed client service needs including invoicing, billing, deposits, withdrawals, bank reconciliations, and updating bank ledgers- Managed all petty cash ledgers and completed debtor and creditor reconciliations- Maintained sales journals, including fuel maintenance, ground handling and cargo accountsSelected Contributions:- Developed an acute ability to work in a customer service based industry and enhanced skills to adapt to any Accounting Information System Environment.- Reconciled account information and reported figures in general ledger by comparing to bank account statement each month.- Reported financial data and updated financial records in ledgers and journals.- Pitched in to assist with special projects and additional tasks.- Managed office inventory and ordered new supplies when items were running low.