Strategic advisor to purpose-driven startups and non-profits, crafting and connecting their products to the right audience.

Spearheaded brand-led culture strategy across areas of change and transformation within the business. Responsible for empowering behavior change, driving engagement, and delivering business results. Led audience research and insights, messaging/content strategy and creative concepts, and orchestrated global launch and ongoing engagement through communications, events, videos, learning, rewards, and social campaign.

Innovation role leading multi-year brand transformation of EVEN Hotels, a wellness lifestyle brand, to accelerate market share growth. Responsible for market and consumer research, brand strategy, positioning and architecture, visual identity, and design of improved guest experience. Lead cross-functional team powered by Agile.

Created new team to bring digital transformation to the hotel stay experience. Led team of product and product marketing managers responsible for strategy/business case, feature roadmaps, product design, and go-to-market execution for 5k hotels globally, coordinating across 15+ brands, technology, operations, and regional partners.

Promoted to redesign and relaunch $1B global voice reservation product – a self-funding, fee-based service for hotels delivered through IHG call centers globally. Responsible for brand / product strategy, pricing optimization, go-to-market strategy, acquisition and retention marketing, hotel onboarding and support, product marketing, and financial performance. Managed $25M P&L and team of 40 across four countries.

Recruited to develop company’s first multi-channel CRM strategy and lead $10M migration to modern marketing technology stack. Led team of product managers responsible for increasing loyalty through personalized and data-driven marketing.

Led in-store promotions and lifecycle marketing campaigns for portfolio of 19M consumers, creating customer segmentation strategies to optimize stages of customer journey. Established test and learn framework to continuously improve campaign performance. Managed $25M budget, delivering $800M+ incremental sales annually.

Lead account manager for MBNA, Bass Pro Shops, Sara Lee, NAPA, and SunTrust. Guided creative development and execution of marketing campaigns for retail, dealer network, field marketing, sales organization, and consumers.

Supported content and communications development, translating complex legal practice areas into compelling client-focused marketing materials. Coordinated firm events and conferences along with media relations.