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✨Contagiously Positive✨ is my personal brand. I'm known for bringing infectious positive energy to the projects I lead, the experiences I create, and the people around me.👩🏻💻MARKETING & COMMUNICATIONS: I became an award-winning marketing consultant right out of college. Having over a decade of experience with a focus on digital marketing, strategic planning, project management, and creative goal-driven campaigns, my approach combines both a willingness to understand the goals of the organizations I work with and an energetic commitment to reaching them. I maximize ideas, create stories, and bring ideas and content to fruition in global markets to deliver results and drive revenue. I am currently Digital Marketing Director at Imagine Exhibitions (Harry Potter™: The Exhibition, Downton Abbey, Dino Safari, and more!). View my e-portfolio here ➺ www.leahrkoch.com🤘FITNESS: Teaching seeps into my day job because I was previously a professional dancer and currently a master trainer and instruct POUND®, POUND Unplugged, and PomSquad® fitness classes. I've been teaching fitness for over a decade and it’s one of my passions. I've led private events for individuals and businesses with corporate fitness/wellness classes and events. I've also continued to teach fitness virtually since the start of the pandemic, having taught over 500 virtual sessions ➺ linktr.ee/lrkfit💜COMMUNITY: I naturally bring people together, even creating culture counsels where there aren't any. I've planned events ranging from large annual galas to small holiday potlucks to virtual book clubs to even campus-wide choreographed themed lip dub videos.✉ I welcome any discussion about massive lip dub videos, marketing, fitness, traveling, The Muppets, food, or how we can work together! Contact me ➺ leahrkoch@gmail.comKEY SKILLS:◉ Project Management ◉ Leader + Mentor ◉ Agency Management ◉ Global Marketing ◉ Social Media including Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, YouTube, Tik Tok, Hootsuite, Buffer, Sprout, Paid Social ◉ Blogs ◉ Marketing Collateral ◉ Website: Design, Copywriting, Editor; Wordpress ◉ Market Research ◉ Email: Delivra, MailChimp, Constant Contact ◉ Salesforce ◉ SQL + Relational Databases ◉ Competitor Analysis ◉ Strategy ◉ Web Analytics and Social Media Metrics ◉ Writing, Editing, & Proofreading ◉ Content Creation & Idea Maximizer ◉ Creativity ◉ Idea Generation ◉ Storytelling ◉ Event-Planning ◉ Culture Counsel Lead ◉ Collaboration ◉ POUND ◉ PomSquad ◉ Health + Wellness Lead ◉ Corporate Wellness ◉ Employee Health ◉ Group Fitness
Imagine
View- Website:
- theimagineteam.com
- Employees:
- 161
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Director Of Digital MarketingImagineAtlanta, Ga, Us -
Digital Marketing Director: Web & EmailImagine Exhibitions, Inc. Feb 2023 - PresentAtlanta, Ga, UsLead for all email and web marketing across all Imagine Exhibitions' 40+ projects (including Harry Potter™: The Exhibition) - strategy, content, analytics, and management of digital email and web team.◉ Owner of strategy and execution of website and email content for all Imagine Exhibitions’ current and future products or experiences.◉Collabs with content creators including social media, brand management, graphic design, and communications, in full service of achieving an integrated workflow and maintaining the standards of intellectual property of Imagine Exhibitions and its partners.◉ Manage maintenance, performance, design, and development of world-class websites, including leading any website update and re-design projects.◉ Monitor, advise, and continually work to enhance web traffic and site engagement on all sites.◉ Manage end-to-end eblast campaign production and execution, including planning, list segmentation, set-up, design, copywriting, testing, execution, reporting, and optimization for exhibitions, projects, and internal communications. This includes maintenance of email lists and ESP, and ESP migration when necessary (i.e. Mailchimp to Delivra).◉ Identify opportunities to improve existing web and email strategies to meet company goals.◉ Project manage web and email agency partnerships.◉ Stay up to date with current technologies and trends in technology solutions and make recommendations to the larger team for improvements.◉ Sets strategy and executes all web, SEO/SEM, database marketing, and email campaigns. ◉ Feedback and assistance on social media and display advertising campaigns.◉ Measures the performance of all digital marketing campaigns and assesses against goals to draw insights for data-driven decision-making.➺ HIGHLIGHTS: Led major update & relaunch of Harry Potter: The Exhibition website ◉ Global marketing in 7+ languages + data privacy (GDPR, PIPL, etc.) -
Digital Marketing Manager: Web + EmailImagine Exhibitions, Inc. Jun 2021 - Feb 2023Atlanta, Ga, Us◉ Ownership of the strategy and execution of website and eblast content for Harry Potter™: The Exhibition, Imagine Exhibitions, Dino Safari, REAL BODIES at Bally’s, Downton Abbey: The Exhibition, and more. ◉ I create and scale content across our web properties to support traffic and conversion goals. I also write, design, build, and deploy all marketing eblasts (on average over 180/year in multiple languages and markets!) that drive revenue for each property. ◉ I work cross-functionally with internal teams and external partners (including Warner Brothers, NBC Universal, etc.), agencies, and international partners to ensure brand consistency and to coordinate the timing of communication beats, along with international regulations (GDPR). Additionally, I act as project manager. ◉ I regularly report on the performance of web properties and eblast campaigns and make data-driven recommendations for improvements that move the business forward.➺ HIGHLIGHTS: Launched Harry Potter: The Exhibition website + emails, driving major growth and revenue for this new exhibition ➺ Presale Tickets Surpassed 13,000 in the First 12 Hours! (https://www.prnewswire.com/news-releases/harry-potter-the-exhibition--tickets-on-sale-now-for-the-world-premiere-at-the-franklin-institute-301415852.html) ◉ Project management & launch of Imagine's first e-commerce business, an online Harry Potter: The Exhibition shop ◉ Marketed a campaign in 3 countries and 3 languages, championing GDPR compliance for the first time for the business, and built a new database from 0 to 300K+ subscribers in under a year reaching ORs consistently of 40%+ (double industry benchmark)Imagine Exhibitions is a world leader in traveling immersive exhibition and experience design with an expanding portfolio of high-profile projects, including the all-new Harry Potter: The Exhibition, which made its world premiere in February 2022. -
Pound Icon (Master Trainer)Pound® - Rockout. Workout. Jul 2024 - PresentLos Angeles, Ca, UsA POUND ICON is a master trainer, as well as an ambassador of our brand, our beliefs, and our mission. They travel the world as an extension of POUND to elevate our united beat, one POUND Pro at a time. They are the educators, the rebels, the humble and electric. -
Icon CandidatePound® - Rockout. Workout. Dec 2023 - Jul 2024Los Angeles, Ca, UsA POUND ICON is an extension of POUND's brand, beliefs, and mission. They are an educator and fitness presenter who elevates the brand’s impact through their presence in their community, on social media, and in trainings, classes, and events.ICONs educate new POUND Pros through trainings that span the globe. They provide continuing education opportunities for current Pros through The Label and engage with Pros and Posse in their own regular classes. Teachers and mentors, ICONs are the fitness rebels at the heart of POUND's ever-growing family. With humility and a passion for POUND, ICONs support the bassline of the company, the Pros. -
Tour Crew (Brand Ambassador)Pound® - Rockout. Workout. Apr 2021 - Jul 2024Los Angeles, Ca, Us◉ Represents POUND locally and on social media ◉ Seeks out opportunities for regular classes ◉ Hosts master classes for fitness conventions and special events ◉ Mentor & assist development of POUND Pros post-trainingPOUND TOUR CREW is a team of global brand representatives that help spread POUND love in their cities and local communities. TOUR CREW supports the brand through their consistent embodiment of the brand’s core beliefs and mission. They create opportunities to MAKE NOISE by promoting POUND everywhere they go – online, in class, at local events and more! TOUR CREW members teach and live their lives with confidence, passion and purpose. They serve as an extension of POUND HQ and act as a role model for their POUND Posse! -
Group Fitness InstructorLeah Koch Fitness Sep 2012 - PresentAtlanta, Ga, Us*Contagiously Positive Fitness* Leah Koch was a professional dancer and earned her first fitness license in 2012. Since then, Leah has continued teaching fitness, holding an active AFAA Group Fitness Certification and licenses to teach POUND®, POUND Unplugged, Spin®, TRX®, and PomSquad Fitness®. Leah loves bringing her contagiously positive energy to inspire her classes to feel confident, strong, and like they are enough. From virtual fitness classes to private event bookings to fitness parties*, Leah does it all. *What is a fitness party? It’s a party that's contagiously positive, fun, and a great way to bring friends, family, and co-workers together for a healthy + fun time. No experience or equipment required, and the goal is to create a fun and unique event tailored for you and your guests. When to have a fitness party:Bridal or Baby Showers, Birthday Parties, Bachelorette Parties, Holiday Celebrations, Corporate Team Building, Family or Class Reunions, Themed Parties, Watch Parties, Just for Fun!What people are saying..."Thank you Leah for putting this on for me and my teammates to enjoy...makes the workplace more enjoyable and more healthy!"➺ FITNESS: Licensed Zumba® (2012), Spinning® (2017), PomSquad Fitness® (2020), TRX® (2020), POUND Unplugged (2022) + POUND® (2018) Instructor with Group Fitness Certification (AFAA), with experience teaching at Chicago's Neighborhood Fitness Centers, ChiTown Trainer/Elevated Living, LifeStart Fitness, Ritz Carlton Chicago, Northwestern University, Boston Sports Clubs, Providence College, The Rhody Center for World Music & Dance, The American Rhythm Center, DePaul University, and more. Currently teaching clients worldwide. Specializes as well in themed events and corporate wellness.➺ DANCE & THEATRE: Tap, jazz, Jump Rhythm®, acting, improv, and dance composition among others at the American Rhythm Center, Northside Dance Theater, Northwestern University, The Rhody Center for World Music & Dance, and more. -
Marketing ConsultantLeah R. Koch Marketing Mar 2010 - Mar 2022Atlanta, Ga, Us*Contagiously Positive Marketing Consultant*◉ ABOUT LEAH: I am an idea maximizer, a creative orchestrator, and a storyteller. I am hooked on marketing, probably because it’s such a natural way to bring my bright smile and always positive attitude to a challenge I never tire of: helping people with great ideas find all of the people who want to hear them.◉ SERVICES: Marketing Management | Training | Audit + Feedback | Digital Set-Up | Website + Graphic Design Consulting | Social Media Schedule | Content Creation | Paid Advertising | Content Planning | Brainstorming | Campaigns + Projects | One-on-One Consulting➺ AWARD: Grand Prize Winner in City of Chicago’s Small Business Social Media Contest➺ AWARD: AVA's Gold Digital Award: Social Media Fellowship◉ PAST + CURRENT CLIENTS: FITNESS + DANCE STUDIOS — Dovetail Dance & Fitness, Chicago's Neighborhood Fitness Centers, Studio DelCorpo, Trampoline High, American Rhythm Center, Foster Dance StudioDANCE + THEATRE COMPANIES + THEATERS — Chicago Tap Theatre, The NU Group, Chicago Human Rhythm Project, Audience Architects/SeeChicagoDance, Jump Rhythm®, Cerqua Rivera Dance Theatre, Can't Wait Productions, Winifred Haun & Dancers, Snorf, North Shore Center for the Performing ArtsEDUCATION + HIGHER ED — Northwestern University's Center for Talent Development, Providence College School of BusinessENTREPRENEURS + RETAIL + PUBLISHERS — All Over The Place Records, Edge of Time Jewelry, Thelma's Tap Notes, Slow Tag Press, Hex Board Company, Rainforest IrrigationASSOCIATIONS — Association for Corporate GrowthTECH — Built In, Built In Austin, Built In Boston, Built In Chicago, Built In Colorado, Built In LA, Built In NYC, Built In San Francisco, Built In Seattle...and many more. -
Marketing DirectorChicago Tap Theatre Aug 2019 - Oct 2021Chicago, Il, Us◉ Led + executed all marketing + communication (and PR on occasion) for Chicago Tap Theatre (CTT), including event materials (printed and digital), website updates, strategic planning and campaign writing assistance, brand development, and more. Management of direct report and interns.➺ HIGHLIGHTS: Created optimized branded email templates for CTT, resulting in a dramatic increase in open rates and CTRs ◉ Organized digital marketing efforts in a shared editorial calendar for strategic content and brand consistency across platforms, with dramatic increases in followers and engagement rates ◉ Helped lead new website redesign + launch ◉ Implemented new creative campaigns and resources during COVID-19, keeping the organization profitable the entire period! -
Social Media MarketerBuilt In Sep 2019 - Apr 2020Chicago, Illinois, Us◉ Managed Built In's social media accounts for their 8 markets + their brand (9x4=36 social accounts), with a primary focus on B2C, along with B2B ◉ Analytics and reporting on website traffic, acquisition, behavior, conversions ◉ Created and streamlined processes for writers, event teams, sales teams, HR team, and content teams (30+ people), working in Salesforce, Hootsuite, Google Analytics and managing/optimizing paid advertisingBuilt In is a home for ambitious professionals who work in tech. Across the most vibrant cities in the US, people rely on Built In’s content and events to learn about the industry, make in-person connections and discover opportunities at companies they believe in.Markets: BuiltInChicago.com | BuiltInLA.com | BuiltInColorado.com | BuiltInAustin.com | BuiltInNYC.com | BuiltInBoston.com | BuiltInSeattle.com | BuiltInSF.com -
Email MarketerBuilt In Apr 2019 - Mar 2020Chicago, Illinois, Us◉ Built email newsletters for Built In's seven markets (Chicago, Los Angeles, Colorado, Austin, New York, Boston, and Seattle) ◉ Distributed emails to Built In's entire user base, including some of the most tech-savvy data scientists, software engineers, marketers, and sales reps in the U.S. ◉ Compiled, analyzed and reported on key performance metrics, including subject line best practices, open rate and click through rate trends ➺ HIGHLIGHTS: Updated and optimized the design and template for Built In's event-specific emails, which then received double open and CTRs than the previous version Built In is a home for ambitious professionals who work in tech. Across the most vibrant cities in the US, people rely on Built In’s content and events to learn about the industry, make in-person connections and discover opportunities at companies they believe in.Markets: BuiltInChicago.com | BuiltInLA.com | BuiltInColorado.com | BuiltInAustin.com | BuiltInNYC.com | BuiltInBoston.com | BuiltInSeattle.com | BuiltInSF.com -
Marketing & Development ManagerChicago Human Rhythm Project Apr 2019 - Oct 2019Chicago, Illinois, Us◉ Led and executed all marketing and communications and development initiatives for the Chicago Human Rhythm Project (CHRP) and the American Rhythm Center (ARC), including event materials (printed and digital), website updates, strategic planning and campaign writing assistance, brand development, and more.➺ HIGHLIGHTS: Created optimized branded email templates for both the CHRP & ARC, resulting in a dramatic increase in open rates and CTRs ◉ Organized digital marketing efforts in a shared editorial calendar for strategic content and brand consistency across platforms, with dramatic increases in followers and engagement rates ◉ Implemented segmented lists for direct mail pieces and emails for greater impact in hitting the correct targeted audiences, resulting in more direct responses and purchases ◉ Efforts for Rhythm World (the oldest and largest tap and percussive dance festival) resulted in more registrations than in the past, surpassing prior year's end revenue weeks before the festival has even begun (set to hit well above targets — which the organization has not hit in years)! -
Assistant Director Of Marketing & CommunicationsProvidence College School Of Business Jan 2018 - Feb 2019Providence, Ri, Us◉ Advanced initiatives to warrant a fast-track promotion, becoming the PCSB’s first full-time marketing professional ◉ Led and executed all marketing and communications, including budget, brand development, and initiating cross-campus and cross-department collaboration ➺ HIGHLIGHTS: Piloted new targeted digital ads & direct-mail campaigns ◉ Project management lead on 5-year strategic plan & committee member ◉ Tripled website traffic ◉ Exceptional supervisor & mentor to coworkers on graduate student supervision & best practices for leadership -
Social Media Fellowship Advisor & ManagerProvidence College School Of Business Aug 2016 - Feb 2019Providence, Ri, Us◉ Hired and managed 5 direct reports ◉ Set multi-year strategy ◉ Oversight of day-to-day digital marketing & reports ◉ Coordinated visits to NYC headquarters of Facebook, Google, Edelman, & NBCUniversal ◉ Collaborated with former Facebook executive & Program benefactor ➺ AWARD: Gold AVA Digital Marketing Award -
Executive Assistant To The Dean & Communications/Marketing CoordinatorProvidence College School Of Business Jan 2016 - Jan 2018Providence, Ri, Us◉ Supported the dean ◉ Marketing and communications ◉ Business Advisory Council oversight➺ HIGHLIGHTS: Led website re-design ◉ Re-branding with Edelman ◉ Developed Fellowship Program ◉ Created campus-wide video receiving over 37,000 organic impressions in one day -
Micro Mba Certificate Program Guest LecturerProvidence College School Of Business Dec 2017 - Dec 2017Providence, Ri, UsLectured on digital marketing & social media, including how to stay current in the changing digital landscape. -
Event SpecialistGivesmart Mar 2015 - Aug 2017St. Petersburg, Fl, UsManaged 30+ person teams at major fundraising benefits -
Performer & Professsional DancerVarious Jun 2005 - Oct 2015DANCE: Performed with many companies in Chicago, most notably with JUMP RHYTHM® Jazz Project as a student at Northwestern, then professionally. THEATRE: Performed as an improviser, actor, puppeteer, and also created a show while co-founding a theatre company, CataCLYSM Collaborations.
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Event Director & CoordinatorSee Chicago Dance Jul 2014 - Apr 2015Chicago, Il, UsIndependently produced annual galas of Striding Lion Performance Group and Audience Architects. -
Brand Ambassador & Marketing ConsultantCreative Circle 2015 - 2015Los Angeles, Ca, Us -
Social Media SpecialistCenter For Talent Development Jun 2012 - Jul 2014Evanston, Il, Us -
Education Coordinator & Artistic AssociateChicago Human Rhythm Project Sep 2012 - Aug 2013Chicago, Illinois, Us◉ Designed curricula for public schools based on regional requirements ◉ Managed the world’s oldest and largest tap dance festival, bringing rhythm and connection to diverse communities -
Server, BaristaBennisons Bakery Inc Apr 2012 - Sep 2012
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Administrative AssistantFoster Dance Studios Sep 2011 - Sep 2012Evanston, Illinois, Us -
Dance Administration InternCarol Fox And Associates Mar 2010 - Feb 2012Chicago, Il, Us -
Performing Arts Administrative InternChicago Human Rhythm Project Jun 2011 - Aug 2011Chicago, Illinois, Us -
Administrative AssistantCongregation Beth Am Aug 2010 - Sep 2010Us -
Host, ServerUno Chicago Grill May 2008 - Aug 2010Norwood, Massachusetts, UsI worked here prior to starting college, impressing my managers so much that they welcomed me back to work when I came home during my college breaks. They also offered me positions at the original Uno's location in Chicago.
Leah Koch Skills
Leah Koch Education Details
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Northwestern UniversityDouble Minor In The Business Institutions Program And Dance -
Providence CollegeConcentration: Marketing -
Lake Mary High SchoolHigh School
Frequently Asked Questions about Leah Koch
What company does Leah Koch work for?
Leah Koch works for Imagine
What is Leah Koch's role at the current company?
Leah Koch's current role is Director of Digital Marketing.
What is Leah Koch's email address?
Leah Koch's email address is lk****@****tre.com
What is Leah Koch's direct phone number?
Leah Koch's direct phone number is +140794*****
What schools did Leah Koch attend?
Leah Koch attended Northwestern University, Providence College, Lake Mary High School.
What are some of Leah Koch's interests?
Leah Koch has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Human Rights, Arts And Culture, Health.
What skills is Leah Koch known for?
Leah Koch has skills like Social Media, Facebook, Social Networking, Event Planning, Performing Arts, Social Media Marketing, Dance, Marketing, Arts Administration, Theatre, Press Releases, Public Relations.
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