-Assist in asset creation, product ordering, product download-Organize meeting with functions for strategy and execution alignment. -Participate in planning and execution of Kids JDI campaign. -Co-work with function and platforms for integrated marketing efforts.-Kids Team Newsletter Producer & Presenter

- Assist in Tiktok Influencer Incubation Program.- Get in touch with 700+ influencers. Lead 3 influencers to final contract signing stage.- Conduct initial contact, negotiation, contract signing, content supervision.- Search and reach out to potential media channel partners worldwide.- Assist in business negotiation and contract signing procedure. - Keep in touch with vendors regularly and update company database- Support press release and publicity with media partners… Show more - Assist in Tiktok Influencer Incubation Program.- Get in touch with 700+ influencers. Lead 3 influencers to final contract signing stage.- Conduct initial contact, negotiation, contract signing, content supervision.- Search and reach out to potential media channel partners worldwide.- Assist in business negotiation and contract signing procedure. - Keep in touch with vendors regularly and update company database- Support press release and publicity with media partners. - cooperation partners: public relations agencies, advertising agencies, influencers, news agencies, websites, etc. Show less

- Assist in territory marketing planning, execution and recap.- Lead the football flash mob in five Guangzhou landmarks for the World Cup marketing campaign- Organize headquarter community visit, introduce local sneaker crews and innovative designer groups- Compile market segmentation report defining customer’s psychographic and demographic profile - Connect with local community. Conduct consumer interviews, collecting soundbites, summarize and report

- Build up media relationship with 20+ news agency and local influencers to create social buzz- Design event plans, write news release, create table card and customized gifts- Source, identify and utilize social media partnership opportunities for content output - Clients social account takeover for IEEE and Wrigley, all works result in 6k impressions- Operating tag #Daretobounce, result in 30k interactions and 11 million impressions