Leah Gross Email & Phone Number

Greenville, South Carolina, United States

Coral Gables, Fl

Managed project work of our department's lead graphic designer/animator. Met regularly to discuss direction and progress, and used Wrike project management software to develop, collaborate, and report on our project plan between the design team and senior-level management.Orchestrated all departmental physical/environmental branding projects. Evaluated and secured vendors, oversaw project timelines and milestones, prepared and collected content, provided weekly updates to Deputy Athletic Director.Strategically developed revenue-driving ticket sales and renewal campaigns for our four ticketed sports. Directed the content creation process for each campaign. Executed the direct marketing campaigns through multiple channels including email, broadcast messaging, television, newspaper, radio, departmental website, SEO/SEM, social media and programmatic advertising. Funneled qualified prospects and leads to ticket office account executives through Salesforce. Set department record for football season tickets sold in 2018.Maintained departmental photography assets using the digital asset management tool, Photoshelter.Shaped the construction of standalone websites and personalized URL pages for season ticket and donation renewals, season ticket wait lists and special events.Collaborated with lead designer/animator to develop Miami Modern style guide for new branded materials including color guidelines, standard fonts, logo placement and additional theme identity elements. Guided brand development discussions research and creative direction to create the current departmental brand standards known as Miami Modern.Identified an ancillary revenue stream opportunity by critically reviewing and modernizing the athletic department’s standard and vintage licensed marks guide.

Coral Gables, Fl

Increased Creative Services Department efficiency and improved the department's overall accountability on each project by leading and coordinating the launch of a graphic design request system.Coordinated the hiring, training and daily management of a 12-member student-intern staff.Directed the marketing and game experience efforts for men’s and women’s basketball including all aspects of the marketing plan development, advertisement placement, sponsorship fulfillment, budgeting, and overseeing game-day atmospheric elements.Conceptualized and implemented numerous group ticket sales experiences including the Hurricanes Junior Cheerleading Program (500+ football tickets, 300+ men’s basketball tickets and 200+ women’s basketball tickets/year), Princess Night at the Light (300+ baseball tickets) and the Cookie Sales Program with Girl Scouts of South Florida (300+ women’s basketball tickets/year).Created and executed the first-ever Miami Hurricanes 5K on the Coral Gables campus. The Edna C. Shalala U5K Run/Walk was attended by 1,000+ runners and generated $80,000 for the department’s women’s athletics programs.

Baton Rouge, Louisiana Area

Managed marketing efforts for women's soccer, women’s basketball, and baseball including all aspects of the marketing plan development, advertisement placement, sponsorship fulfillment, budgeting, and overseeing game-day atmospheric elements. Increased the women’s basketball average attendance by 18%.Responsible for all facets of the LSU Bat Girl Program including gameday program sales at LSU Baseball.Collaborate with LSU Sports Properties to create innovative promotions to fulfill sponsorship agreements.

Milwaukee, Wi

Managed all marketing & promotions efforts for the men’s soccer, women’s soccer and women’s lacrosse programs including all elements of the marketing plan development and implementation. Co-managed men’s and women’s basketball game-day experience management duties. Increased the men’s soccer average attendance by 64% and overall revenue by 237%. Solicited season ticket, mini plan, and group ticket sales for Marquette men’s & women’s basketball, generating $192,004 in revenue for the department over two seasons.Designed email marketing campaigns, promotional and social media collateral for the department.

Solely responsible for the creation and execution of marketing plans for softball, swimming & diving, men’s and women’s tennis and equestrian.Hired and supervised 20 student interns by organizing daily assignments, managing and communicating event scheduling and performing evaluations to gain vital feedback for the following school year.Entirely responsible for the operations of the Auburn Tigers Kids Club (250 members – 6% increase), including membership drives, creating a membership rewards passport, budget management, overseeing member database and planning special events.

St. Peter

Developed and implemented a Student Brand Manager grassroots marketing program at the University of Tampa and the University of South Florida.Monitored the execution of the 2010 Rays Media Buy while multi-tasking requests related to media, grassroots marketing, promotions, youth camps and community relations.Hosted media partners for on-site remotes, assisted with in-game activities and pre/post-game productions.

Supervised staff to assure each skybox was provisioned according to plan and patron needs at football, basketball and special eventsCoordinated and managed athletic facilities for event rentalsCreated newsletters, postcards and fliers to be distributed to suite holders

Implemented grassroots and viral marketing plans for Sports Illustrated and its sponsors on the University of Tennessee campus. For results attained, awarded all-expense paid trip to New York to attend the 2008 Sports Illustrated Sport Management Experience Conference.

Co-developed the Tennessee Student Rewards Program, a student attendance rewards initiative that created a 30% increase in student attendance at volleyball and soccerExecuted experiential sponsorship activations at football, men’s basketball and baseball events

Iota Alpha Chapter at the Univesity of Tennessee

Bachelor Of Science, Sport Management

adidas Partners in Sports, Alpha Phi Omega, UT Ignite Leadership Program

Master'S Degree, Leadership Studies

Specialization in Sports Leadership

Education record