Leah Bachmann Email & Phone Number

Somerville, MA, US

Newton, MA, US

Austin, Texas, US

Herndon, Virginia, US

• Product messaging and positioning: Wrote compelling and differentiated product messaging andpositioning based on feedback from the market (e.g., analysts, prospects, customers) and internalstakeholders (e.g., sales.
• Go-to-market strategy: Collaborated with demand generation and comms teams to ensure our message was successfully brought to market through press, campaigns, thought leadership, sponsored content, and more. Worked with.
• Sales and CS enablement: Created materials like datasheets, videos, decks, and trainings for the sales and CS teams on specific products, features, use cases, and customer/prospect challenges. Strategized with.
• Customer engagement and education: Proposed and created content for customer engagement (e.g., webinars, newsletters) to support adoption and usage of our product – leading to improved customer satisfaction and renewal.
• Analyst consultation: Conducted analyst briefings on product updates and strategy. Worked on submission for Forrester Wave where Expel was named a Leader.

New York, New York, US

• Product marketing strategy and team management: Started the product marketing team at Alloy as the first PMM hire. Established PMM processes. Hired, trained, and managed three PMMs and set priorities and strategy for.
• Go-to-market planning and execution: Developed go-to-market strategy and launched two tier one products to expand and differentiate Alloy's platform solution. Collaborated with product team to develop alpha/ beta.
• Persona and messaging development: Conducted interviews and research to develop Alloy's first personas and messaging. Used these insights to support our brand and website relaunch, including developing website copy and.
• Sales and Care enablement: Provided hands-on support for individual deals and client meetings while also developing resources to be used at scale (e.g., decks, datasheets, case studies, videos, trainings). Created.
• Content strategy: Set strategy and managed content marketing manager to develop compelling content to drive demand (e.g., commissioned report by Forrester, annual fraud survey).

Boston, Massachusetts, US

• Launch planning and execution: Work with product team to inform roadmap and lead feature and product launches that require collaboration with product, PR, demand gen, email automation, web, sales and customer success.
• Content strategy and production: Create editorial calendar in line with demand gen goals and targets. Develop blog calendar, contribute content and maintain WordPress site (with an average of 112,000 pageviews a month.
• Market and competitive research: Work with agencies to conduct market research and persona surveys. Research competitors to strengthen differentiators in our messaging.
• Product messaging: Develop and document the way we talk about our solutions and update messaging as the product evolves or based on specific targets and demographics.
• Sales and care enablement: Work closely with sales and customer success teams to understand the needs of prospects and customers. Support those teams with content and trainings.

Boston, Massachusetts, US

• Industry research: Research health IT, platform and analytics markets and use insights to inform our product teams.
• Product messaging: Work with product teams to understand new features and services and take that knowledge to develop messaging for prospects and clients.
• Sales enablement: Strategize content creation and training requirements for sales based on new features. This can include datasheets, case studies, webinars, slides, podcasts, etc.

Boston, Massachusetts, US

• Release Communications - Wrote release notes and planned release communications to educate our users.
• Campaigns - Created and executed our client campaigns including emails and in-application messages.
• Website strategy and management: Manage the content of our athenahealth Marketplace partner website including all updates in Sitecore. Work on strategy of the redesign and relaunch of the website in Feb 2016.
• Webinars - Managed our partner webinar program including developing content, building and executing webinars (26 total webinars over 2015 and 2016. 88% growth in average attendee rate from 2015 to 2016).
• Operations - Operationalized our partner onboarding process, improving speed and ease of adding new partners to our Marketplace site.
• Events - Planned marketing efforts for two hackathons and managed the partner portion of our annual sales meeting.

Leicester, Leicestershire, GB

• Content strategy implementation – Developed content strategy to match buying stages; wrote and optimized weekly blog content; researched, wrote and promoted ebooks and buyer’s guides.
• Demand generation – Worked with US Head of Marketing to develop demand generation and lead generation strategy, researched opportunities and created a monthly plan for programs.
• Event planning and management – Was responsible for planning, logistics and promotion of internal and partner events.
• Partner marketing – Managed partner relationships, created collateral and content, coordinated event sponsorships.
• Communications and social media – Implemented email marketing and nurture programs through Marketo. Managed social media accounts, including paid promotions.

Newton, MA, US

• Created and executed e-mail marketing campaigns and other promotions, including copywriting, tracking and performance analysis.
• Social media planning and execution (Facebook, Google Plus, LinkedIn).
• Supported the execution of events for conferences and seminars.
• Assisted with company-wide growth initiatives including the creation and implementation of marketing campaigns surrounding new member acquisition and activity based marketing efforts.
• Researched and executed new marketing opportunities, including media partnerships.
• Edited email promotions and other website copy.

Newton, MA, US

• Crafted copy for website promotions.
• Developed and utilized market expertise to target promotions effectively.
• Revised and proofread marketing copy for email promotions to maximize traffic and lead capture.
• Tracked the success of marketing promotions and optimized underperforming marketing campaigns.
• Trained new program performance associates.

• Wrote editorial marketing copy for a start-up daily-deal website.
• Managed the deals and ad scheduling for five cities.
• Researched participating merchants to develop informative descriptions of their services and atmosphere.
• Managed a freelance writer and edited her work.
• Executed social media strategy via Facebook and Twitter.
• Updated and maintained the Eversave copywriter style guide.

• Helped plan, organize, and execute a six-week summer program for college students, including academic classes, community service activities, and social events.
• Organized graduation ceremony and reception.

Radford, VA, US

• Taught Core 101 and 102: Basics of Oral and Written Communication.
• Instructed freshmen in college level writing and oral communication.
• Designed lesson plans, evaluated student work, and facilitated class discussions.

Bachelor Of Arts (B.A.), English

Master Of Arts (M.A.), English Literature