I lead the planning, development and implementation of all of Goodwill of Delaware’s brand engagements (marketing strategies, marketing communications, and public relations activities, outreach and community engagement). I also serve as official organization representative to general public and media as well as various local workforce centers, governmental referring agencies, various public and private funders, and financial donors in conjunction with the President/CEO.

I served as Goodwill of Delaware's social entrepreneur developing partnerships in the community, identifying and developing new business opportunities in fulfillment of our mission to remove barriers to self-sufficiency through the Power of Work.

I supported small- and medium-sized enterprises (SMEs) in profitably growing sales, revenue, and business operations. My work included assessing their requirements, envisioning strategic solutions, drawing roadmaps, outlining actionable plans, equipping social media marketing campaigns, tailoring systems, and advising on sales programs.Select Highlight:► Turned around struggling enterprises and assisted clients in reaching new markets, launching new products, amplifying brand awareness, increasing lead generation, and winning and retaining customers.

At Accelerate, I used relevant social, networking, and professional education programming to nurture relationships and build connections between millennials and Delaware communities. I planned program activities, provided tactical and logistical direction, and supervised event and program coordinators and volunteers to produce highly successful live events such as:➡➡ Young Professionals Week 2017 – City of Wilmington, Mayor’s Office of Cultural Affairs➡➡ Adulting 101 | Love, Dating & Situationships – TEDx Wilmington Salons➡➡ Inaugural Millennial Summit in Delaware – Innovincent Marketing & AdvertisingSelect Highlights:► Attracted target audience and gained market insights by establishing a brand ambassador program and organizing engagement opportunities. ► Forged strategic alliances with key stakeholders and decision-makers including corporate business leaders; city, county, state and local government officials; nonprofit organizations; and universities.

In my role as Marketing Specialist, I leveraged my marketing expertise along with my branding know-how to deploy a global marketing strategy that invigorated member engagement and sales of product offerings. To accomplish this, I piloted a variety of projects including volunteer and member communications, website launches and redesigns, and professional awards initiatives. This included, controlling multiple marketing budgets and collaborating with cross-functional project teams.Select Highlights:► Exceeded targeted attendance numbers for C-suite PMO Symposium; delivered a 40% repeat attendee rate the following year—higher than any prior professional development event.► Realized benchmarked objectives for multiple business units by implementing targeted marketing communications, in key regional markets throughout North America (NA), Latin America (LAT), and Europe, the Middle East, and Africa (EMEA).► Drove sales of key textbooks, print and eBooks, as well as B2B sales of exhibit, sponsorship, direct mail, and advertising offerings through digital marketing channels, including SEO, paid search, 3rd-party media with re-targeting, and social networking.---------------------------------------------------As Marketing Communication Coordinator, I orchestrated all professional and community event details, including program design, scripting, VIP handling, talent identification and management, event promotion, printed collateral, video production, and budgeting.Select Highlight:► Surpassed Professional Awards Ceremony anticipated attendance for the first time in organizational history with redesign and upgrade of a high-profile signature event.

During the time that I was contracted to oversee redesign of the PMI Certification Program handbooks and web copy, my responsibilities were expanded to include acting as the brand management team lead on a rebranding campaign for the PMI Educational Foundation.Select Highlights:► Boosted member satisfaction and retention by forming a durable connection through 2 introductory emails.► Played instrumental role in raising millions of dollars in corporate sponsorships during capital campaign.

Early in my career, I planned and coordinated on-schedule, within budget delivery of medical education programs, including scientific and editorial content, creative, graphic design, digital media, marketing, event/meeting logistics, and SME speakers.Select Highlights:► Prepared requests for proposals (RFPs) and consulted with continuing medical education (CME) provider and medical congress clients regarding provisioning of custom programs.