Leah Beatty Email & Phone Number

Raleigh, Nc, Us

Philadelphia, Pa, Us

Editorial and marketing services for life sciences companies and their third-party vendors focused on:• Creative development of HCP and consumer materials• Product launch support and label updates• Benchmarking and analysis of the promotional review process and content lifecycle • Veeva Vault best practices, operational efficiency, process documentation, and training• Referencing, data-checking, and permissions• Speaker program content development• Patient support program development

Dublin, Ie

Led ongoing development of efficiency initiatives in the promotional review and copy approval process

Brentford, Middlesex, Gb

Edited promotional content for ViiV and GSK products

Sant Cugat Del Vallès, Barcelona, Es

o Led a team providing commercial and convention services to the sales and marketing organizationo Directed strategy and tactical execution of the promotional review process o Managed budgets and relationships with preferred print vendor and exhibit houseo Co-led global implementation of Veeva Vault PromoMats as primary bioscience business stakeholder for US

Sant Cugat Del Vallès, Barcelona, Es

o Managed review and approval process for all US promotional material—upwards of 1200 pieces a year—including websites, detail aids, brochures, reprint carriers, videos, apps, SEM campaigns, web banner ads, journal ads, medical speaker presentations, direct mail, sales training modules, and booth displays o Facilitated weekly meeting of a multidisciplinary expert review committee and brand marketing to generate consensus on required changes to promotional material, ensuring compliance with FDA regulations, company policy, corporate branding, and overall quality standard o Served as subject matter expert to the US commercial organization and global headquarters in Barcelona on issues of style and language, process, and ERS; developed guidance and updated training materials as neededo Advised brand marketing and agencies on submission strategy and timing, and how to navigate technology and processes to enable expedient approval of promotional materials; developed and shared best practiceso Collaborated across functions and departments on ad hoc projects, such as implementing new exhibits for the sales force

Sant Cugat Del Vallès, Barcelona, Es

o Shepherded the conversion of a paper-based review process to a cloud-based electronic review system (ZincMAPS) o Managed review and approval process of all US promotional material, covering 15 biological productso Ensured adherence to company-, product- and brand-presentation requirements, correct spelling and grammar, and content clarityo Led weekly meeting of multidisciplinary review committee to reach consensus on status of promotional pieceso Resolved editorial content issues, created and maintained style guide based on JAMA, documented editorial processes, and provided editorial guidanceo Communicated process changes and advised both internal and external stakeholders (agencies) on best practices to enable expedient review

Wrote and edited marketing materials and websites. Clients included GlaxoSmithKline and SAS.

Edited data sheets, brochures, white papers, solution briefs, presentations, client references, value-driven proposals, and web copy according to IBM style guidelines.Helped writers understand format and style, consulted in real time with remote workers to rewrite content, ensure alignment with content management system modules, and answer questions regarding style, spelling, and punctuation and recommended specific changes to improve and clarify writing.

Edited all articles and other content related to software architecture and sample IT projects for the developerWorks site and ensured style adherence and proper XML formatting of that content.Developed relations with and made recommendations to numerous contributing authors, many of whom spoke English as a second or foreign language.Produced weekly content refreshes of two technology zones on the developerWorks site.

Wrote and edited various forms of internal and external marketing pieces, including brochures, executive communication, and blogs regarding IBM products, research, and services and solutions.Served as liaison to and helped develop marketing communications plan and web content for IBM On Demand Innovation Services.Interviewed IBM researchers and consultants and wrote profiles featuring their work.

Wrote and edited various forms of software brand collateral, including spec sheets, brochures, direct mail, invitations, executive briefs, sales guides, white papers, and web copy.Led collateral projects through production by coordinating meetings with clients and internal team and arranging schedules.

Armonk, New York, Ny, Us

Led discussions on marketing strategy and product roadmaps to develop appropriate names for new products.Served as owner of "WebSphere," protecting the brand name throughout the company and ensuring its proper usage, and maintained inventory of more than 700 WebSphere software-branded product names.

Armonk, New York, Ny, Us

Developed IBM eServer xSeries style guide that served as a reference for writers and marketing specialists on correct usage.Edited and wrote worldwide marketing communications deliverables. Wrote and distributed weekly Editor's Review.

Selected and prioritized news content from wire feed, edited for grammar, punctuation, and style according to AP Style Guide and published directly to website.Wrote headlines for news stories and selected, cropped, and posted photos to website.