Leah Brite Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Gusto makes it easy to onboard, pay, insure, and support your hardworking team. After all, a successful business starts with a successful team. Want three months of free payroll? Go to gusto.com/friends?leah.brite or reach out for more info.

San Francisco, California, US

- Ramped quickly to understand a new industry and target segment through market analysis, surveys, interviews, and product usage data. Use understanding to act as the VOC and impact program and product strategy.- Led a tier 1 launch of a new offering, including devising and executing a go-to-market campaign that drove product adoption, growth, and.

San Francisco, California, US

I support the product marketing community by knowledge sharing via Sharebird, which helps professionals get quick tips and insights from leaders in their field. Follow my answers at: https://sharebird.com/p/leah-brite

Denver, CO, US

Denver, CO, US

• Lead the Product Marketing function, including hiring and managing a global team of six
• Collaborated cross-functionally to deliver a sales enablement strategy for new products
• Conducted bi-annual customer surveys, analyzed data, created action plans, and disseminated findings to advocate for customers and champion their needs
• Monitored trends and devised content plans that positioned SpotX as a thought leader
• Worked with leads across global geographies to create regionally-focused programs that aligned the company’s objectives with market-specific programs
• Collaborated with revenue teams to develop custom, account-based marketing strategies and corresponding materials to acquire and expand penetration of strategic accounts

Denver, CO, US

• Designed and implemented the company’s first defined GTM process, aligning the needs of cross-functional teams and increasing our ability to connect with customers
• Took 20+ major new features to market over two years. Drove awareness through integrated digital marketing programs
• Leveraged site analytics and user flow reporting to implement a new navigational structure in our knowledge base that increased users’ time on site by 8%
• Segmented customer lists, allowing for more targeted communications that resonated with audiences, resulting in a 55% higher open rate than industry standards
• Monitored industry trends and developed and delivered against a corresponding content strategy that increased total SpotX web traffic by 19% over five months
• Devised a holistic content creation strategy (email, blog, website copy, video, knowledge base and social), resulting in a 35% decrease in the time it takes to create materials

Brookfield, Wisc., US

• Conducted and analyzed competitive research, market assessments and consumer research to create compelling value propositions and product messaging
• Supported sales and implementations through the creation of sales kits and client-focused presentations
• Created product marketing and launch plans, including the development of marketing communications materials
• Collaborated and garner buy-in from a cross-functional team to ensure a cohesive and successful launch of new products and marketing initiatives
• Tracked marketing initiatives on an on-going basis to determine ROI and assess value

Englewood, CO, US

• Managed outbound marketing including email marketing, social media, and maintaining the company’s blog
• Developed marketing materials including sell sheets, booth signage, and presentation materials
• Facilitated communication with international (Latin America) prospects and clients
• Managed product creation (SnapTags)
• Analyzed client marketing data to create insights and drive marketing strategy
• Collaborated with cross-functional teams including sales, development, operations, and marketing in the execution of projects

• Conducted extensive market research that leveraged over 30 sources of secondary data to compile a cohesive industry assessment.
• Created a comprehensive SEO strategy and strategic marketing plans that were included as part of the Business Plan

Inactive, Page, US

• Leveraged financial data to create comprehensive grading system for SKUs to aid menu evaluation and new product development
• Used market opportunity assessments to advise and grow the catering side of the business
• Lead small, high performance teams on several strategic initiatives including package redesign and loyalty program implementation
• Managed RFP processes from start to finish for the selection of new vendors

Boulder, Colorado, US

• Published the monthly employer and broker newsletter and industry whitepapers for an audience of 200+ employer groups
• Created visibility for the company through the implementation of social media and email marketing campaigns
• Achieved nine consecutive monthly bonuses for meeting lead gen quotas and other performance based metrics
• Conducted secodary research and leveraged industry data to create compelling content for newsletters, seminars and webinars

St. Louis, MO, US

• Received MVP award for scoring in the top 10% of employee performance for customer service, sales and productivity
• Only branch representative to handle 20+ Spanish-speaking clients

Mba, Concentrations: Marketing, Business Intelligence

Bachelor Of Science In Business Administration (Bsba), Marketing

Bachelor Of Arts (B.A.), Spanish

Spanish