Leah (Burdick) Alexandra, Mba Email & Phone Number

Roseville, CA, US

MarCom, Proposal, Foundation, Customer Experience, and Helpline teams are under my leadership. I conceive of new products and services, such as the the I AM ABLE Helpline (launched in 2021), which won a Silver Stevie® at the 22nd Annual American Business Awards® (Cause & Green – Inclusive Event category). And also the I AM ABLE Disability Job Fair.

Tampa, Florida, US

• In December 2017, Hudson Global Inc. (NASDAQ: HSON) divested its agency recruitment businesses to focus on recruitment outsourcing and operate as Hudson RPO in the Americas, Asia Pacific and EMEA. In early 2018, I was.
• Led cross-functional team to launch new global brand and website at HudsonRPO.com.
• Created and presented annual global marketing strategy and budgets to Board of Directors. Responsible for overseeing marketing policies, procedures, programs and global budgets. Manage global marketing team. Select.
• Lead all online and offline marketing, internal communications, sales support and employer branding efforts for clients.

• Hudson is a global, publicly traded talent solutions and recruitment company with operations in the Americas, Asia Pacific and EMEA. I was Vice President of Global Digital & CRM Marketing from 2010 to 2015. In 2015 to.
• Traveled across offices on four continents to develop and launch 27 multilingual country sites. The 11-month effort included managing two web development teams (USA and Europe), content writers, language translators.
• Responsible for company-wide lead generation. Established digital marketing training program for global marketing team that evolved traditional marketing practices to digital best practices.
• After sites launched, organization’s enhanced SEO, SEM, email marketing, content generation and conversion rate led to a 60% increase in organic web traffic and a 135% jump in new business leads across the 27 country.
• Developed and deployed LinkedIn training program for 300-plus recruiters worldwide to decrease company costs on paid LinkedIn licenses. Americas Marketing -- Launched Recruitment Marketing Division
• Created new revenue-generating division in the Americas to provide employer-branding and digital-recruitment marketing services. Clients included BMW, BMW STEP and MINI. Managed account P&Ls.

• Created a virtual digital marketing agency. Designed a unique suite of online marketing tools, including a website template product, to allow small business owners access to more sophisticated marketing techniques..
• Served more than 100 clients during the first 18 months of operation.
• Forged strategic alliance with a national entrepreneurial training company that generated 70% of the agency’s business.
• Managed an international team of brand strategists, web developers, graphic designers, copy writers, and digital marketing professionals in the U.S., Canada and India.
• Created all client marketing plans, including 20-plus new client brands. Launched more than 70 lead generating websites.

Chicago, Illinois, US

• A Fortune 500 global commercial real estate provider (NYSE: JLL).
• Managed Creative Services team of 15 people, outside vendors, and dotted-line management responsibility for marketers in Canada and Latin America.
• Led the production of 33 multilingual country websites built in new CMS platform.
• Co-led global competitive differentiation program with CMO for global rebrand.
• Created brand for One View by Jones Lang LaSalle, an online system for evaluating real estate portfolios and generating dashboard reports.
• Conceived of and implemented marketing strategy for new service offering which consisted of 10 distinct divisions.

Chicago, Illinois, US

• Jones Lang LaSalle Hotels sells premier hotel real estate properties such as The Plaza Hotel and Grand Wailea Maui to investment groups, funds, and high-net-worth individuals worldwide.
• Created automated digital sales process that resulted in faster speed-to-market for hotel properties, reducing client costs by as much as $100,000. Included the development of the industry’s first global hotel investor.
• Devised and implemented an aggressive PR program. After one year, two Americas hospitality executives were the most media quoted in the firm worldwide.
• Won coveted “Most Outstanding Achievement by an Individual” across global team for two consecutive years.

Master Of Business Administration (M.B.A.), International Management

Ba, Creative Writing, Spanish

Certificate In Hispanic Studies, Cursos Hispanos