Dedicated and results-driven individual with a passion for marketing, seeking to leverage extensive customer service background and retail experience to excel in a challenging marketing role. Self taught, certified in HubSpot marketing automation, and part of a family filled with entrepreneurs and marketersTechnologies, Hard Skills, and Soft Skills: • HubSpot • WordPress • Events • Google Workspace, Google Analytics, Google Ads • Microsoft 365 • Canva • Discord • Slack • SPSS • ClickUp • Adobe Acrobat • Prezi • Minitab • VirtualBox • VoiceThread • Wix Website Builder • Spri.ng/Teespring • Eventbrite • Eventable • Virtual Machines • Video Games • Content Strategy • Search Engine Optimization (SEO) • Email Marketing • HTML • Client Focused • Administration Duties • Organizational Skills • Supervisory Skills • Analytical Skills • Empathy Skills • Tech Savvy • Teamwork • Project Libre
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Events And Office SupportFutrell Marine Apr 2024 - Jul 2024 -
B2B Marketing | Event CoordinatorPrivate Company May 2021 - Mar 2024Remote, United StatesClientele: DodiHome, Cask NXIncreased event signups by building and optimizing WordPress landing pages for faster load times and higher conversion rates Improved email marketing effectiveness by analyzing and optimizing email campaigns, resulting in increased click-through ratesEnhanced lead generation by creating targeted marketing emails and managing automated workflows, resulting in a 30% increase in lead volumeIncreased virtual event attendance rates by creating a new email sequence workflow to better communicate logistics, resulting in a more seamless virtual event experience and higher post-event satisfactionOptimized local Google ads campaigns resulting in 10% more leads with no additional spendSupported marketing and sales teams’ alignment on lead routing and handoffsImplemented Zapier to integrate webinar signups, saving time and improving accuracy and providing better trackingIntroduced a process to simplify web forms resulting in faster turnaround times for website launches and updatesWorked with event vendors to resolve stock issues and inventory tracking, resulting in smoother and more efficient operationsProvided guidance with tactics on marketing campaign effectiveness by implementing, tracking, and analyzing UTM metrics across various platforms CRM data cleaning project with 100,000+ contacts using HubSpot, automated and manual data processing -
EnumeratorU.S. Census Bureau Jul 2020 - Oct 2020Navarre, Florida, United StatesConducted in-person interviews with local residents to collect data on their demographics, household composition, and other relevant informationExercised excellent interpersonal skills such as active listening, empathy, and patience to successfully build trust and rapport with residents from many diverse backgroundsDemonstrated strong problem-solving skills and adaptability by responding to unexpected challenges by adjusting strategies and tactics to achieve data collection and target numbers -
Respa Compliance OfficerNavy Federal Credit Union Jan 2018 - Nov 2018Pensacola, Florida, United StatesExamined loan applications in scrutiny according to strict privacy laws and time regulations ensuring compliance with mandatory policiesTrained new hire while fostering cohesion within the workgroup of 21 by planning special events for team-building activities and encouraged taking lunch and gym breaks together when possible Achieved a company record of 72 letters edited, printed, stamped, and sent in a single 8-hour shift demonstrating a strong work ethic and a focus on productivity and efficiencyChampioned, tested, and supported roll-out of new loan software including training and handling push-back objections while encouraging benefits of buy-in and adoption resulting in a successful implementation -
Merchandise Flow SupervisorVictoria'S Secret May 2012 - May 2015Arkansas, Iowa, & Ohio, United StatesSupervised and trained small team of associates on merchandise flow processes, inventory management, opening and closing procedures, and loss prevention techniquesManaged back room inventory by ensuring accurate and timely completion of merchandise processing, replenished merchandise to the front room sales floor and organized backstock Followed inventory risk management procedures to minimize shrink and maintain inventory accuracy and customer safetyProvided excellent customer service contributing to higher levels of customer loyalty and satisfaction by resolving customer concerns in a caring and professional manner -
Impact AssociateAbercrombie & Fitch Co. Jan 2011 - Apr 2012Little Rock, Arkansas, United StatesDemonstrated exceptional customer service, consistently encouraged team leading to exceed sales goal targets, utilized effective sales techniques with honest and personalized product knowledge to upsell and cross-sell merchandise fostering long-term relationshipsActively participated in visual merchandising efforts by ensuring store marketing displays and placement of products visually matched brand’s impeccable aesthetic Maintained up-to-date knowledge of current fashion trends and industry developments by effectively and creatively incorporating that knowledge into customer interactions and educated product recommendations
Leah B. Education Details
Frequently Asked Questions about Leah B.
What is Leah B.'s role at the current company?
Leah B.'s current role is B2B Marketing | Event Coordinator | Field Marketer | Office Support.
What schools did Leah B. attend?
Leah B. attended Penn State University, Penn State University.
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