Your guide to the ever-evolving world of immersive art & entertainment.

The WXO exists to connect and provoke the pioneers of the Experience Economy; to serve and grow the Experience Economy; and to shine a spotlight on exceptional experience design.

As the Associate Director of Membership, I’m an experienced people manager with proven success in hiring, training, leading, coaching, developing, and managing the performance of direct reports. I lead a team that's responsible for Membership's website, fundraising UX, graphic design, direct mail, marketing, and communications. Working across functions, I ensure that our annual strategic planning aligns with WBUR’s revenue goals while maintaining a departmental focus on building positive and sustainable supporter experiences. But that’s only half the story! Our real success comes from the relationships we nourish — externally, with WBUR’s supporters, and internally, with departments across the organization.WBUR is Boston's NPR station. My department — Membership — is responsible for raising 1/4 of the station's $40M operating budget annually. We produce Boston NPR’s on-air fundraising campaigns, design marketing communications, manage stewardship and the donor database, and provide customer service.Mission-driven & management success:- Led the process to write & ratify WBUR’s values- Served on WBUR’s Cultural Steering Committee- Served on WBUR’s hiring committee to select WBUR’s first Director of DEI- Co-founded and served on WBUR’s DEI group, the Equity Advisory Council (EAC)- Maintained 100% team retention (not including 1 retirement) over 7 yearsCollaborative & cross-functional success:- Created, pitched, and produced the WBUR Marathon ($1M in 26.2 hours)- Led the project to integrate the EverTrue donor engagement platform at WBUR- Led the project to integrate WBUR and NPR fundraising via Stripe- Introduced a multi-departmental OKR system for strategic alignment- Served as a WBUR representative for Operationalizing Engaged Journalism (OEJ)Revenue:- Manages WBUR’s direct mail program ($390K—$500K annual revenue)- Writes 100% of WBUR’s direct mail copy ($394K, 36+ pieces, FY22)- Manages WBUR’s online giving environment ($5.21M annual revenue)

I joined BU DAR as a designer focused on UX, but quickly grew into leadership — rising to Lead Designer in 2012 and then Assistant Director of the Campaign New Media department in 2015. This team focused on using emergent tools and technology to support BU’s first $1B Capital Campaign. I completed my MFA in graphic design with a focus on engagement through visual triggers during my time with BU DAR.

I served 8 years as a PSYOP specialist (38F) and a Civil Affairs SGT (38B). As a Psychological Operations Specialist, I was trained to be an expert at persuasion. I assessed and developed the information needed to influence and engage targeted audiences abroad. My unit focused on cultural research, broadcast technology, and special operations support.As a Civil Affairs Specialist, I was trained to be the link between the Army and local civilians around the world — identifying civilian needs during times of crisis while fostering dialogue with civilian aid agencies. My unit focused on coordinating, conducting, and participating in the planning and production of civil affairs related documents. Both roles required a deep understanding of military and civilian cultures, and were primarily filled by reservists.

Electric Sheep was a virtual reality startup that produced metaverse 1.0 content for high profile clients. I worked with a team of architects and designers to build VR worlds for television, press, and remote events. My portfolio included CBS, Warner Bros, and the NBA.