Leah Mccarthy Email & Phone Number

▪ Developed and maintained strong, trusting partnership between agency and client on the Las Vegas Convention and Visitors Authority (LVCVA) account, inclusive of valued destination resort, culinary, entertainment and sponsorship partners▪ Evaluated, managed and oversaw all contract negotiations in conjunction with proper internal disciplines and legal▪ Planned and managed $10M+ annual sponsorship and production budget▪ Led and provided strategic direction to cross-discipline teams on execution of all partnership contracts▪ Prepared post-event evaluations with internal teams and ROI on event sponsorships▪ Worked with event promoters and producers to maximize strategic goals and marketing objectives of client▪ Led the proper internal teams, with the day-to-day creation and implementation of materials to be distributed to clients and vendors (i.e., status reports, timelines, activation plans, project status updates, post-event case studies / recaps, etc.) to support sponsorship initiatives▪ Ensured all partnerships are on brand, strategy and ladder up to yearly client initiatives▪ Oversaw LVCVA entertainment and sports partnerships; NFL Draft, Vegas Golden Knights, NHL, Raiders, Latin Grammys, Vegas Uncork’d, Las Vegas Ballpark, Las Vegas Bowl, Pac-12 Championships, NASCAR, Sports Business Journal, UFC and more

Las Vegas, Nevada Area

La Jolla, Ca

▪ Past Clients: Station Casinos, Buddy V’s, Rivers Casino, Paragon Gaming, Hard Rock Hotel & Casino, Kerry Simon, Blau & Associates ▪ Maintained proactive communication with clients at all times, inclusive of scheduling and overseeing weekly status meetings, obtaining feedback, and managing expectations; communication with C-Level executives and VP’s of Advertising, Marketing and Interactive Marketing▪ Initiated key discussions with clients on marketing strategy to better understand individual project goals and objectives ▪ Developed brand ideas, tone of voice, strategy, copy and final editing for concept decks, advertising campaigns, and day-to day marketing materials ▪ Prioritized, assigned, and oversaw all projects given to the Design, Video Production, and Digital teams, tracking movement of individual jobs in the studio and ensuring that all deliverables are on time, strategy and message▪ Prepared proposals, year-end reviews, estimates, scopes of work, and timelines for current and prospective clients▪ Oversaw digital and social media campaigns in relationship to traditional advertising mediums▪ Assisted Video & Digital Production team with script writing, TV/Radio/Digital production, and trafficking

Las Vegas, Nevada Area

▪ Coordinated and managed advertising campaigns and marketing collateral for various marketing initiatives; Station Casinos One Card launch, Gun Lake Casino’s successful February 2011 launch, Red Rock Casino and Resort, Revolution Concert Series, 50+ Program, and multi-property promotions▪ Organized, managed and tracked production of all creative for TV, radio, outdoor, print, direct mail, animation, web and property collateral, while providing creative with strategic input, obtaining approvals and ensuring all deadlines are met▪ Utilized advertising analytics to maximize effectiveness of advertising campaigns and promotions▪ Assisted and supported venue in daily operations, beverage sales and national concerts

Metro Detroit, Mi

YouTube: The Future of Music Venues http://www.youtube.com/watch?v=NpYIlXAo3ok▪ Prepared and distributed press releases and concert announcements, maintained media lists and monitored press coverage, and leveraged media relationships to publicize events▪ Worked closely with artists, publicists, management and media in event marketing efforts; including CD signings, acoustic pre-show performances, in-studio interviews and meet-and-greets▪ Prepared sponsorship decks and executed sales presentations, negotiations and sales closings ▪ Secured ROMT venue sponsorships such as beer, alcohol, cable, media, furniture and print, and oversaw all sponsorship deliverables ▪ Scheduled and coordinated launches, events and private rentals, including Royal Oak Music Theatre’s re-launch and 80th Anniversary, while overseeing budgets, timelines and event logistics

Metro Detroit, Mi

▪ Past Clients: Detroit Electronic Music Festival, Detroit Jazz Festival, Ecumenical Theological Seminary, Carrie Fuca for Circuit Court Judge, The City of Detroit, Fireball Fundraiser for the Charles H.Wright Museum of African American History and media management for the Dali Lama’s visit to Ann Arbor▪ Designed and executed integrated communications and marketing campaigns▪ Coordinated and executed promotions, meetings, press conferences and special events, while managing relationships with vendors, clients and other service providers.

Metro Detroit, Mi

- Coordinated and executed Sports Illustrated’s 2005 Detroit Superbowl Party, in addition to 100’s of nightly acts/concerts.

Bachelor Of Arts, Communications

Education record