Strategic and results-driven Senior Sales and Marketing Executive with over 20 years of experience in the senior living industry, including 12 years leading all aspects of sales, marketing, and business development at the VP/CMO level for a non-profit, Life Plan Community. Proven expertise in driving successful marketing strategies for Independent Living while providing consultative leadership to the Health Services continuum, for Assisted Living, Memory Care, and Skilled Nursing. Skilled in developing and executing marketing plans, managing multi-channel advertising (print and digital), and building a strong corporate brand and image. Adept at business development, identifying opportunities with senior living leaders, hospitals, and healthcare providers to foster partnerships and increase revenue. Experienced in consulting on marketing and sales strategies for health services, with a focus on growth, resident satisfaction, person-centered care, and aligning efforts with the community’s mission and goals. Experienced in opening new memory care assisted living and new independent living construction, presales.
Listed skills include Community Outreach, Marketing, Elder Care, Healthcare, and 46 others.