Leah Deboe, M.S. Imc Email & Phone Number

New York, Ny, Us

New York, Ny, Us

•Drive $5M+ in revenue by aligning native ad campaigns with brand objectives including wellness, personal finance, and travel clients.•Develop relevant campaign strategies to enhance brand visibility and audience engagement across diverse digital publishers.•Collaborate with Global Marketing and Product Marketing teams to create tailored solutions for brand growth, enhancing market visibility and client retention.

•Increased membership growth by over 20% through strategic pre-sales and promotional content.•Developed email marketing content and managed Meta social media presence by creating updates,promotional content, and custom graphics using tools like CapCut and Canva.•Created and organized branding materials for training events, enhancing the company's local presence.

•Conducted comprehensive research on macro consumer trends among Gen Z, utilizing data collection methods such as surveys and interviews to gather actionable insights.•Performed brand/communication sentiment analysis to assess Beats' market positioning, comparing it against key competitors to identify strengths and areas for improvement.•Created and delivered a strategic presentation, offering data-driven recommendations on enhancing Beats' connection with Gen Z consumers.

Los Angeles, California, Us

•Led brand strategy and managed end-to-end digital campaigns for 62 high-value clients across various verticals, including Health & Wellness, Financial Services, and Government/Non-Profit businesses, driving $2M+ in revenue.•Developed custom media strategies based on data-driven insights, optimizing campaign performance and identifying scaling opportunities.•Collaborated with SMB marketing to create customized TikTok materials for niche industries, enhancing brand recognition for restricted verticals.

San Francisco, Ca, Us

•Worked with the Independent Agency Development Team to pitch and execute performance marketing campaigns for top independent agencies with annual spend upwards of $1M.•Developed marketing collateral, including media plans, presentation decks, and training guides, to support new campaign launches and drive performance.•Collaborated with revenue product specialists and global marketing teams to deliver solutions that improved campaign performance and met strict CPI/CPA goals.

San Francisco, Ca, Us

•Managed and grew 200+ high value advertisers by utilizing Salesforce CRM and Pathmatics Explorer tool, resulting in $3M+ in revenue to date.•Leveraged knowledge of Twitter advertising products and best practices to help build multidimensional paid media campaigns.•Performed analysis of competitive trends and client companies to identify opportunities; develop, present, and negotiate proposals. •Collaborated cross-functionally and externally with marketing teams and partners to provide interactive ad solutions.

Battle Creek, Michigan, Us

•Managed a territory consisting of 29 retail accounts to ensure $1M+ quarterly sales budget was satisfied, exceeding sales budget of 95% each quarter.•Analyzed market data from Tableau, StayinFront (SIF) and Nielsen database to provide product placement and visibility recommendations.•Negotiated / effectively communicated clear, measurable commercial plans to ensure incremental space for premium brands in each account.•Collaborated with University Relations on Kellogg's 2018–2020 corporate recruitment initiatives and organized impactful community service events, fostering strong partnerships with leading nonprofit organizations.

Battle Creek, Michigan, Us

•Established clear brand messaging, product content, and search ability on Target.com. •Restructured pre-existing brand strategies in order to effectively communicate e-commerce insights for online customers.•Developed process for monitoring item data accuracy within IMN/PIM system.

Fort Belvoir, Va, Us

•Managed and updated social media platforms for Joint Contingency & Xpeditionary Services (JCXS) daily to generate 40 new followers a month. •Directed an efficient social media strategy for each JCXS application suite. •Worked with executive leadership to publish program milestone announcements, strategic training and customized marketing materials. •Served as content manager for print and electronic promotional materials, press releases, media relations, site designs, and operations.

•Provided content for Hope Academy’s Facebook page weekly.•Initiated weekly Facebook content, “Staff Spotlight”, resulting in a follower increase by 5% monthly. •Promoted and photographed various events and activities.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Science In Journalism And Mass Communication, Public Relations