Leah Deboe, M.S. Imc Email & Phone Number

New York, NY, US

New York, NY, US

• Drive $5M+ in revenue by aligning native ad campaigns with brand objectives including wellness, personal finance, and travel clients.
• Develop relevant campaign strategies to enhance brand visibility and audience engagement across diverse digital publishers.
• Collaborate with Global Marketing and Product Marketing teams to create tailored solutions for brand growth, enhancing market visibility and client retention.

• Increased membership growth by over 20% through strategic pre-sales and promotional content.
• Developed email marketing content and managed Meta social media presence by creating updates,promotional content, and custom graphics using tools like CapCut and Canva.
• Created and organized branding materials for training events, enhancing the company's local presence.

• Conducted comprehensive research on macro consumer trends among Gen Z, utilizing data collection methods such as surveys and interviews to gather actionable insights.
• Performed brand/communication sentiment analysis to assess Beats' market positioning, comparing it against key competitors to identify strengths and areas for improvement.
• Created and delivered a strategic presentation, offering data-driven recommendations on enhancing Beats' connection with Gen Z consumers.

Los Angeles, California, US

• Led brand strategy and managed end-to-end digital campaigns for 62 high-value clients across various verticals, including Health & Wellness, Financial Services, and Government/Non-Profit businesses, driving $2M+ in.
• Developed custom media strategies based on data-driven insights, optimizing campaign performance and identifying scaling opportunities.
• Collaborated with SMB marketing to create customized TikTok materials for niche industries, enhancing brand recognition for restricted verticals.

San Francisco, CA, US

• Worked with the Independent Agency Development Team to pitch and execute performance marketing campaigns for top independent agencies with annual spend upwards of $1M.
• Developed marketing collateral, including media plans, presentation decks, and training guides, to support new campaign launches and drive performance.
• Collaborated with revenue product specialists and global marketing teams to deliver solutions that improved campaign performance and met strict CPI/CPA goals.

San Francisco, CA, US

• Managed and grew 200+ high value advertisers by utilizing Salesforce CRM and Pathmatics Explorer tool, resulting in $3M+ in revenue to date.
• Leveraged knowledge of Twitter advertising products and best practices to help build multidimensional paid media campaigns.
• Performed analysis of competitive trends and client companies to identify opportunities; develop, present, and negotiate proposals.
• Collaborated cross-functionally and externally with marketing teams and partners to provide interactive ad solutions.

Battle Creek, Michigan, US

• Managed a territory consisting of 29 retail accounts to ensure $1M+ quarterly sales budget was satisfied, exceeding sales budget of 95% each quarter.
• Analyzed market data from Tableau, StayinFront (SIF) and Nielsen database to provide product placement and visibility recommendations.
• Negotiated / effectively communicated clear, measurable commercial plans to ensure incremental space for premium brands in each account.
• Collaborated with University Relations on Kellogg's 2018–2020 corporate recruitment initiatives and organized impactful community service events, fostering strong partnerships with leading nonprofit organizations.

Battle Creek, Michigan, US

• Established clear brand messaging, product content, and search ability on Target.com.
• Restructured pre-existing brand strategies in order to effectively communicate e-commerce insights for online customers.
• Developed process for monitoring item data accuracy within IMN/PIM system.

Fort Belvoir, VA, US

• Managed and updated social media platforms for Joint Contingency & Xpeditionary Services (JCXS) daily to generate 40 new followers a month.
• Directed an efficient social media strategy for each JCXS application suite.
• Worked with executive leadership to publish program milestone announcements, strategic training and customized marketing materials.
• Served as content manager for print and electronic promotional materials, press releases, media relations, site designs, and operations.

• Provided content for Hope Academy’s Facebook page weekly.
• Initiated weekly Facebook content, “Staff Spotlight”, resulting in a follower increase by 5% monthly.
• Promoted and photographed various events and activities.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Science In Journalism And Mass Communication, Public Relations