Leah Venturina Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Own daily operation and master media and buying-related technologies, including DSPs, DMP, 3rd party ad servers
• Responsible for planning and executing $11 million annual client budgets in verticals such as Auto, CPG and Travel
• Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients
• Lead and mentor a team of over 10 digital analysts and managersFacilitate bi-weekly meetings for the programmatic team to showcase new and interesting technology and case studies
• Responsible for presenting programmatic strategies and campaign reports in an effective non-technical way to clients and other stakeholders
• Identify and report discrepancies to ad ops and make recommendations for improvement based on comprehensive personal user experience and client feedback

• Establishes an in-depth understanding of existing advertisers' business and marketing goals to develop customized, strategic solutions for their online digital advertising needs
• Responsible for attaining incremental budgets from live campaigns resulting in reaching team target revenue of approx $1.5 million + each quarter during tenure
• Continually monitor and optimize performance to maximize campaign goal success rates
• Responsible for training and on-boarding new AM’s and Account Coordinators as well as creating processes for the Account Management department
• Collaborated with sales during the RFP process to create campaigns, budget, strategy and targeting
• Analyzed campaign reports such as: conversion to path, consumer insights, site trends, site visitor data to make clear story-lines in presentations and analyses

Toronto, Canada Area

Cluep is a mobile ad platform that targets people based on their social media conversations and serves them ads on their mobile. With the ability to target by feelings, topics, demographics and location, Cluep is delivering highly relevant messaging and unprecedented results.

Toronto, Canada Area

• Worked closely with Optimizing Managers to manage campaign launches, track KPIs and provide accurate reporting to the clients
• Initiated kick-off calls prior to campaign launches with the Client Sales Managers to strategize the success of campaigns
• Conducted QBRs and end of campaign reviews to continue the success and growth of all clients with over 85% client retention rate
• Partnered with sales to help identify areas of revenue opportunity and drive strategic solutions for client
• Oversee and execute campaign launches and work closely with clients to ensure successful rollout
• Utilized RTB platforms to refine and build new audience segments to produce exceptional results for advertise

Toronto, Canada Area

• Assisted in managing National campaigns with combined revenue of over $3 million retention and nearly $1 million acquisition annually
• Streamlined all clerical and data processes and in charge of department CRM and database
• In charge of resolving client inquiries regarding accounts receivable and data management
• Provided Senior Account Managers support on their day-to-day campaign management tasks

Post Graduate Diploma, Corporate Communications, Honors

Corporate Communications Graduate Certificate - with honors Utilized excellent time management skills to balance part-time employment.

Bachelors Of Social Science, Sociology, Psychology

Activities and Societies: The Purple Spur Society

Education record

Education record