Leah Anderson Email & Phone Number

Greater Salt Lake City Area

• Lead all strategy & execution for six global social media accounts with an audience totaling 1.5MM.
• Manage day-to-day social activity including scheduling, copywriting & community management.
• Collaborate with creative team, athletes & creators to ideate & produce content.
• Use social channels to support key brand initiatives & campaigns, driving relevancy, brand loyalty & conversion.
• Continuously research latest trends & provide regular reporting to key stakeholders.

Denver, CO

• Specializing in outdoor industry projects
• Collaborate with clients to build better digital marketing strategies and social media management
• Focus on content creation, including copywriting and photography

Greater Denver Area

• Manage day-to-day account activity and relationships with globally-recognized clients, including Duracell, P&G
• Lead projects from start to finish, from recognizing client needs to writing project briefs and working with internal teams to ensure timely, accurate delivery of assets
• Manage client budgets and allocation
• Keep up-to-date on latest industry trends and weave insight into campaign planning

Greater Minneapolis-St. Paul Area

• Manage day-to-day account activity and relationship with liquor industry client
• Lead weekly client calls and status meetings
• Develop and manage program budgets, estimating and billing
• Collaborate with team to develop social media strategies, create content calendars and oversee campaign execution and community management
• Work with vendors to create program proposals for print, digital, outdoor and experiential campaigns
• Write detailed creative briefs for all programs and oversee timeline execution from start to finish

Greater Minneapolis-St. Paul Area

• Manage internal program details from start to finish, including overseeing program timelines, routing creative, scheduling client meetings and coordinating fulfillment
• Research and develop weekly industry news reports for CPG and Liquor industry clients
• Work with print and digital vendors to produce and execute programs
• Manage WordPress-based website content and collaborate with development team
• Develop content calendars and provide community management for national social media campaigns
• Promoted from Assistant Project Manager in 10 months

Greater Minneapolis-St. Paul Area

• Provide support for team members and assist with projects as needed
• Visit retail locations to research and document shopper marketing strategies
• Perform general office duties, including answering phones and stocking office supplies
• Learn about working in a fast-paced marketing agency

Greater Minneapolis-St. Paul Area

• Write web content, blog posts and general marketing copy
• Photograph events and maintain company's FileMaker Pro image database
• Assist with general office duties as needed, including trip preparation and warehouse work
• Lead as a Boat Captain for Urban Wilderness Canoe Adventure trips

Greater Minneapolis-St. Paul Area

• Assist department professors and staff with tasks and class grading
• Hold weekly office hours to help students with course work, papers, and video editing

Greater Minneapolis-St. Paul Area

• Implement strategies to promote community among university commuter students
• Create, plan, and execute activities and services for commuters
• Build and develop structure for new Commuter Life Programs

Greater Minneapolis-St. Paul Area

• Collaborate with committee members to develop marketing strategies for campus events
• Execute design process
• Manage association's social media presence

Bailey, CO

• Guide and instruct backpacking, climbing, biking, kayaking and whitewater rafting
• Facilitate high and low ropes course elements
• Provide safe environment for individual and group growth in outdoor adventure settings