Leah Francis Email & Phone Number

California, United States

San Francisco, Ca, Us

New York, Ny, Us

Mountain View, Ca, Us

Advise businesses on go-to-market strategy, scalable customer acquisition, and comprehensive growth strategies across both paid and organic digital marketing channels, driving measurable results from concept to execution.

Los Angeles, Us

Los Angeles , California , Us

Developed overarching strategy across paid & organic growth and product-led growth initiatives.

San Francisco, California, Us

Oversaw Strategy focused on market growth. Managed a team of seven with direct ownership over scaling last-mile operations and P&L. Transitioned to pursue my passion for early-stage wellness CPG.

San Francisco, California, Us

Furniture, reinvented. Beautiful spaces made easy with a flexible pricing model and the freedom to return later or keep forever. Oliver is an early-stage, direct-to-consumer online furniture retailer.Wore many hats as the 16th person to join Oliver when we were a seed-stage team - worked on everything from product to last-mile to GTM growth strategy.

Los Angeles, California, Us

Launched Better Brand, a food-technology company focused on the multi-trillion-dollar refined carb space, to pursue my passion for early-stage wellness CPG.Brought inaugural hero product from ideation to market in 2 months. End-to-end owner of all things eComm product implementation, acquisition strategy, supply chain, brand voice, and new product development. Confirmed my love for launching a brand at this integral stage of a startup!

Bentonville, Arkansas, Us

- Promoted to a Product Lead 2 in 10 months, joining a more senior cohort- Owned P&L of $XXXMM product category -- analyzing data, drawing actionable levers, and growing my eCommerce businesses daily -- beating GMV$ plan for my categories by 104%- Built and iterated on Adobe Analytics dashboards to discover consumer insights and improve both financials and user experience- Exercised end-to-end ownership of the category, from vendor contract negotiations and inventory management to developing pricing strategies and securing annual marketing budgets- Presented operating plan and growth strategies to department leadership on a quarterly basis- With a focus on brand, product/feature performance, and product development in new role, identified white space gaps in furniture assortment and leveraged Walmart private brands to develop new, top-selling products- Built real-time analytics dashboards to forecast and understand GMV$ growth, AOV, profitability, conversion, product launches, SKU demand, and more to sustain healthy business growth - Continued to execute pricing, assortment selection, strategy and vision, inventory management, data analysis, vendor relationships, brand onboarding, and site merchandising within new categories driving a 73% YoY increase in GMV - Executed SEO/SEM strategy and study internal and industry trends to drive +3% product conversion rate within my new categories- Elected Marketing subject expert on behalf of Home Improvement categories within the Walmart ecosystem in terms of market trends, brands, and products -- acting as a resource on best practices and conversing with national brands daily on omnichannel marketing strategies

Bentonville, Arkansas, Us

- Utilized data-driven product and growth strategy to grow an $XXMM P&L for Walmart eCommerce 100%+ YoY- Managed the end-to-end product experience of a set of consumer categories as Walmart B&M launched efforts to prioritize eComm- Owned category financial targets and identified levers to exceed those targets 100%+ - Evaluated and presented on results to team of 20+ weekly, utilizing data to gain insights into category trends and growth opportunities- Implemented pricing and eCommerce product strategies to turned my owned categories profitable for the first time in their history, while simultaneously beating the categories' revenue plan by 88%- Increased average conversion rate 1.3ppts on top 15 search queries within designed Sports + Fitness category through findings impacting CR% resulting from UI/UX data project on dotcom consumer behavior and decision journeys - Initiated and led the Aged and Overstocked Inventory team of 4, focused on implementing strategic merchandising and brand collaborations to reduce suboptimal inventory positions across Walmart.com Sports & Fitness* Reduced on-hand dollar cost of overstocked inventory by $1.39m since Q3’20 by designing and implementing siloed deal shelves, cross-categorized bundles, and funded collections atop search queries* Exceeded initial unit sell-through goal for Q3 by 15% (10K units)- Optimized the assortment by shifting to larger pack sizes which significantly reduced shipping costs, increased margin dollars, and simplified our inventory management. Further strategic focuses include growing traffic and conversion through key channels, pricing, marketing, vendor management, cross-functional collaboration, and more

Hoboken, Nj - New Jersey

- Selected to be part of the Category Management cohort at e-commerce startup Jet.com- Acquired by Walmart for $3.3B- Operations merged upon start date

Durham, North Carolina, Us

- Co-founded furniture rental company at Duke University after seeing a demand for larger, premium-grade beds on campus- Generated yearly revenue of $100,000+, with sales growth of 195% from Y3 to Y4- Conducted market research to determine viable growth opportunities, founding UNC division in Fall 2016 and the Elon division in Fall 2017 after seeing a demand for affordable, upgraded offerings across college campuses [Chapel Hill Beds + Acorn Bed Company]- Sold shares to incoming freshmen upon graduation - organization grew from 5 owners to 20+

New York, Ny, Us

- Worked with cross-functional partners to produce 6 insights-driven category reports during 10-week, ELC corporate internship program with strong focus on corporate innovation and eComm category strategy- Conducted competitive market research and positioning analysis for future ELC product categories in the millennial-targeted skincare space after seeing innovative hero product growth-Spent summer working with a VP on the Strategy team to analyze extensive competitive market data to suggest unique takeaways and recommendations relevant to the brands in the ELC portfolio- Presented on analysis through an hour-long deck that was later dispersed to the entire eComm strategy team for best practices

Cerritos, California, Us

- 10-week internship program focused on digital strategy, user retention, and performance marketing analytics- Implemented A/B tests within retention marketing campaigns to improve brand consistency, conversion flow, user experience, and increase conversion rate % for two billion-dollar eCommerce sites (Revolve.com and Fwrd.com)- Launched email marketing triggered campaigns [Abandon Cart, Abandon Browse, Favorites Back In Stock, Loyalty] across REVOLVE and FWRD user base - Analyzed data and KPIs following daily campaigns to provide creative and merchandising teams insights into conversion, ROI, segmentation, and heatmaps - Ideated and implemented A/B tests for the subject line and content for Promotional and triggered emails ranked by revenue/engagement impact- Coded push notifications in HTML to be distributed to over 1,000,000+ REVOLVE app users’ phones daily

New York, New York, Us

- Accepted to participate in the competitive 2017 Goldman Sachs Virtual Insight Series. Weekly participation in modules such as professional skill‐building, divisional/regional alignment, and technical preparation

Durham, North Carolina, Us

- Conducted research on behalf of Duke University's Social Science Research Center, an institute focused on social and behavioral science areas and promoting multidisciplinary research across the Duke campus.

Westport, Ct, Us

- Worked directly under Managing Directors with a primary focus on real estate development- Built spreadsheets and decks for potential investors and current clients

Washington, Dc, Us

- Worked as a summer legislative Intern for Congresswoman Ileana Ros-Lehtinen on Capitol Hill in Washington, D.C

Washington, District Of Columbia, Us

- Worked as a summer legislative intern for U.S. Senator Bill Nelson

Bachelor'S Degree, Interdepartmental In Economics And Psychology; Certificate In Markets And Management Studies

Economics

Valedictorian

Study Abroad Semester