Leah Galloway Email & Phone Number

Charlotte, North Carolina

Charlotte, North Carolina Area

• Handled production and scheduling of broadcast elements for T.V., Radio, Out of Home and Internet
• Cultivated and maintained relationships with McDonald’s franchisee owners and regional marketing department
• Worked with vendors to create local merchandising elements for Raleigh Region McDonald’s (Total 577 stores)
• Assisted with maintaining merchandising budgets and billing
• Handled strategic development of Grand Openings, Local Store Marketing Plans and Competitive Action Plans
• Built presentation decks for Executive and Co-Op meetings

Belmont, NC

• Planned and produced “The Garden Path”, the Garden‟s quarterly newsletter, which is distributed to over 6,500 Garden members
• Organized and wrote content for the Garden‟s monthly e-newsletter, distributed to over 8,500 recipients
• Managed Garden website on a monthly basis by developing and updating content
• Wrote, edited and proofed press releases and assisted with distribution
• Maintained accurate media lists and assisted the Marketing Director in responding to media inquiries
• Assisted Marketing Director in developing marketing plans for annual promotions and Garden events

Charlotte, North Carolina Area

• Liaison to clients in the development of carbonhouse projects and business objectives
• Provided on-going client services support to large client list including facilities and sporting teams
• Oversaw the development of promotional and collateral materials
• Improved accounts through developing, maintaining and retaining current business relationships
• Provided client training on carbonhouse products and tools
• Extensive interaction with other departments within the organization, i.e. Development, Product Management and Operations

Charlotte, North Carolina Area

• Developed Non-Traditional Revenue packages and event with the sales department, which enhanced commercial schedules, generated new business, and increased advertising revenue by over 35%
• Managed all aspects of sales and client related events including: event requests, updating station calendars, weekly schedules, talent scheduling and general fulfillment of client needs for station promoted events
• Created, executed and managed grass roots marketing and brand awareness strategies for the station such as Charlotte's first Eco-Friendly radio station campaign and street team marketing presence that consistently.
• Conducted market research and developed strategies for positioning WKQC as the lead station in the target demographic
• Enhanced quality and measure impact of promotional events, merchandising and marketing techniques by implementing office, family friendly and eco-friendly events and merchandise to target station demographic
• Created legal documents such as sponsorship agreements, term sheets, prize providers, insurance and rules

Charlotte, North Carolina Area

• Promotional premium pricing, design and sourcing resulting in completion of the promotional calendar for entire season for the Charlotte Bobcats and Charlotte Sting
• Managed sponsorship merchandise and promotional products inventory
• Served as liaison between Charlotte Bobcats and NBA league office regarding promotional activation
• Managed promotional budget for both teams
• Management of interns and promotional team for special events
• Participated in development of Charlotte Bobcats and Charlotte Sting Kids club by rules and regulation, collateral, member kits and merchandise for both pilot programs

Charlotte, North Carolina Area

• Coordinated with Program Director, Marketing Director, and Sales managers to create station events
• Developed, designed, and purchased promotional items
• Responsible for scheduling and writing of promotional announcements
• Managed use of station’s promotional equipment displays and managed prize inventory
• Attended sales calls with station sales representatives for client related events and promotions
• Managed promotions assistants and interns

Wilmington, North Carolina Area

• Responsible for coordinating alternative music programming from 7pm-Midnight
• Host of “The Final Hour” at 11pm to showcase new alternative artists
• Represented station for remotes, festivals and concerts
• Learned all aspects of board operation of Scotts System used for on-air broadcast
• Coordinated with record label representatives pertaining to new artists and station contests
• Produced client commercials