Leah Galloway Email & Phone Number

Charlotte, North Carolina

Charlotte, North Carolina Area

• Handled production and scheduling of broadcast elements for T.V., Radio, Out of Home and Internet • Cultivated and maintained relationships with McDonald’s franchisee owners and regional marketing department• Worked with vendors to create local merchandising elements for Raleigh Region McDonald’s (Total 577 stores)• Assisted with maintaining merchandising budgets and billing• Handled strategic development of Grand Openings, Local Store Marketing Plans and Competitive Action Plans • Built presentation decks for Executive and Co-Op meetings• Lead on all added value and new product activation• Assisted with execution of multi-cultural marketing events for entire Raleigh Region• Lead on local McDonald’s sponsorships with the Charlotte Hornets, Charlotte 49ers and “First Night Kids” with Center City Partners

Belmont, Nc

• Planned and produced “The Garden Path”, the Garden‟s quarterly newsletter, which is distributed to over 6,500 Garden members• Organized and wrote content for the Garden‟s monthly e-newsletter, distributed to over 8,500 recipients• Managed Garden website on a monthly basis by developing and updating content• Wrote, edited and proofed press releases and assisted with distribution• Maintained accurate media lists and assisted the Marketing Director in responding to media inquiries• Assisted Marketing Director in developing marketing plans for annual promotions and Garden events• Planned the production of branded merchandise• Created tickets, flyers, programs and other collateral material for Marketing, Development and Private Events• Maintained social media outlets which led to a 50% increase in Facebook fans over past year

Charlotte, North Carolina Area

• Liaison to clients in the development of carbonhouse projects and business objectives• Provided on-going client services support to large client list including facilities and sporting teams• Oversaw the development of promotional and collateral materials• Improved accounts through developing, maintaining and retaining current business relationships• Provided client training on carbonhouse products and tools• Extensive interaction with other departments within the organization, i.e. Development, Product Management and Operations

Charlotte, North Carolina Area

• Developed Non-Traditional Revenue packages and event with the sales department, which enhanced commercial schedules, generated new business, and increased advertising revenue by over 35%• Managed all aspects of sales and client related events including: event requests, updating station calendars, weekly schedules, talent scheduling and general fulfillment of client needs for station promoted events• Created, executed and managed grass roots marketing and brand awareness strategies for the station such as Charlotte's first Eco-Friendly radio station campaign and street team marketing presence that consistently positioned WKQC to win Christmas ratings two years in a row• Conducted market research and developed strategies for positioning WKQC as the lead station in the target demographic• Enhanced quality and measure impact of promotional events, merchandising and marketing techniques by implementing office, family friendly and eco-friendly events and merchandise to target station demographic• Created legal documents such as sponsorship agreements, term sheets, prize providers, insurance and rules• Increased community and non-profit events • Oversaw Promotional budget of $75,000• Assisted sales department on sales calls to build client relations• Hired, trained and managed promotional staff and interns• Executed weekly K 104.7 marketing meetings by developing an agenda, brainstorming marketing ideas and discussing monthly promotional calendar• Managed station website

Charlotte, North Carolina Area

• Promotional premium pricing, design and sourcing resulting in completion of the promotional calendar for entire season for the Charlotte Bobcats and Charlotte Sting• Managed sponsorship merchandise and promotional products inventory• Served as liaison between Charlotte Bobcats and NBA league office regarding promotional activation• Managed promotional budget for both teams• Management of interns and promotional team for special events• Participated in development of Charlotte Bobcats and Charlotte Sting Kids club by rules and regulation, collateral, member kits and merchandise for both pilot programs• Worked on a day to day basis with marketing, corporate partnerships, ticket sales and creative services

Charlotte, North Carolina Area

• Coordinated with Program Director, Marketing Director, and Sales managers to create station events• Developed, designed, and purchased promotional items• Responsible for scheduling and writing of promotional announcements• Managed use of station’s promotional equipment displays and managed prize inventory• Attended sales calls with station sales representatives for client related events and promotions• Managed promotions assistants and interns• Created and executed on-line and on-air contesting

Wilmington, North Carolina Area

• Responsible for coordinating alternative music programming from 7pm-Midnight• Host of “The Final Hour” at 11pm to showcase new alternative artists• Represented station for remotes, festivals and concerts• Learned all aspects of board operation of Scotts System used for on-air broadcast• Coordinated with record label representatives pertaining to new artists and station contests• Produced client commercials