Leah Grubb Email & Phone Number

Bellevue, Washington, Us

-Fifth hire reporting to CEO and founder at beauty video shopping app, brought on to the leadership team to own product assortment, brand operations, and merchandising strategy-Pitched and successfully won business from 45+ CEOs and founders of beauty brands-Establish and execute in-app merchandising strategy for 1K+ hours of beauty content to drive engagement and repeat rate, making decisions based on data, industry trends, and revenue goals.-Responsibilities expanded after 12 months to include overseeing paid and owned marketing strategy

New York, Ny, Us

-Drove product assortment and revenue strategy for makeup, the largest category for Glossier, representing 50% of annual sales. Responsible for GTM strategy for new product launches while managing core product, including, but not limited to, SKU rationalization, margin, pricing, profitability, and liquidation strategy-Owned GTM process, incorporating inputs from brand, creative, and product teams to ensure successful, impactful launches that met or exceeded revenue + customer acquisition goals-Identified and owned key 2022 business initiative to reinvigorate our core product revenue driving 32% of the business and optimizing for acquisition and retention to grow customer lifetime value and replenishment rate-Managed team of three full time employees, including digital production team responsible for Glossier.com merchandising

New York, Ny, Us

-Led a team of three to drive global girl’s assortment, representing 29% to total girl’s business. Responsible for developing global product line with a focus on international markets and growing online sales to reach omni goals-Helped conceptualize + test teen product capsule to gain incremental, untapped market share. Resulted in global roll out of teen line-Worked closely with production to refine inventory chase process and cost-engineer key drivers in knit tops; resulted in -8% AUC and improved product-to-market calendar

New York, Ny, Us

New York, New York, Us

-Drove category growth of +35% for bottoms and +8% in knits by increasing margin after developing, presenting, and gaining alignment on a revised approach to monthly assortment planning, including expanded exclusive styles-Identified and developed ecommerce-exclusive styles, such as the “knit bar” introduction, which drove 25% of knit sales in FY 2016-2017-Owned third-party assortment strategy and expanded categories by maintaining relationships with vendors while finding and pitching new brands; efforts results in a +135% growth in swim retail sales and +214% growth in denim business, plus a doubled sell-through for denim-Partnered with marketing team and stylists in order to identify important products to feature each month across all media platforms, with particular focus on emails and editorial features

New York, New York, Us

New York, Ny, Us

-Managed the global items handbag business each season for stores, ecomm, and wholesale, including lineplan presentation, proto review and editing, internal presentation, production, and distribution with 2015 sales grossing over $52 million-Drove division growth by +33% in 2014 and exceeded annual handbag growth plan by implementing strategies to address new customers with key item styles like the York Tote-Initiated evening clutch strategy for Q3 2014, resulting in more productive styles, an invigorated basic replenishment program, and a more streamlined message, ultimately resulting in a +114% increase in productivity

New York, Ny, Us