-Fifth hire reporting to CEO and founder at beauty video shopping app, brought on to the leadership team to own product assortment, brand operations, and merchandising strategy-Pitched and successfully won business from 45+ CEOs and founders of beauty brands-Establish and execute in-app merchandising strategy for 1K+ hours of beauty content to drive engagement and repeat rate, making decisions based on data, industry trends, and revenue goals.-Responsibilities expanded after 12 months to include overseeing paid and owned marketing strategy

-Drove product assortment and revenue strategy for makeup, the largest category for Glossier, representing 50% of annual sales. Responsible for GTM strategy for new product launches while managing core product, including, but not limited to, SKU rationalization, margin, pricing, profitability, and liquidation strategy-Owned GTM process, incorporating inputs from brand, creative, and product teams to ensure successful, impactful launches that met or exceeded revenue + customer acquisition goals-Identified and owned key 2022 business initiative to reinvigorate our core product revenue driving 32% of the business and optimizing for acquisition and retention to grow customer lifetime value and replenishment rate-Managed team of three full time employees, including digital production team responsible for Glossier.com merchandising

-Led a team of three to drive global girl’s assortment, representing 29% to total girl’s business. Responsible for developing global product line with a focus on international markets and growing online sales to reach omni goals-Helped conceptualize + test teen product capsule to gain incremental, untapped market share. Resulted in global roll out of teen line-Worked closely with production to refine inventory chase process and cost-engineer key drivers in knit tops; resulted in -8% AUC and improved product-to-market calendar

-Drove category growth of +35% for bottoms and +8% in knits by increasing margin after developing, presenting, and gaining alignment on a revised approach to monthly assortment planning, including expanded exclusive styles-Identified and developed ecommerce-exclusive styles, such as the “knit bar” introduction, which drove 25% of knit sales in FY 2016-2017-Owned third-party assortment strategy and expanded categories by maintaining relationships with vendors while finding and pitching new brands; efforts results in a +135% growth in swim retail sales and +214% growth in denim business, plus a doubled sell-through for denim-Partnered with marketing team and stylists in order to identify important products to feature each month across all media platforms, with particular focus on emails and editorial features

-Managed the global items handbag business each season for stores, ecomm, and wholesale, including lineplan presentation, proto review and editing, internal presentation, production, and distribution with 2015 sales grossing over $52 million-Drove division growth by +33% in 2014 and exceeded annual handbag growth plan by implementing strategies to address new customers with key item styles like the York Tote-Initiated evening clutch strategy for Q3 2014, resulting in more productive styles, an invigorated basic replenishment program, and a more streamlined message, ultimately resulting in a +114% increase in productivity