Leah Hardy Email & Phone Number

Los Angeles, Ca, Us

Ca

Contracted Marketing Leader for range of companies and industries. Example of services:Marketing Strategy DevelopmentGo-to-Market Planning and ExecutionBrand Positioning & Messaging Market Research & AnalysisSocial Media & Digital MarketingSocial Media StrategyContent Creation & ManagementPaid Media and Social Campaign ManagementProduct Positioning & LaunchesCustomer Persona DevelopmentMarketing Project ManagementCreative DirectionInfluencer PartnershipsEvent MarketingTeam Hiring

Los Angeles, California, Us

High-growth tech disruptor in social and entertainment, leveraging culture, creators, and UGC to engage consumers and businesses. • Developed and executed global and regional marketing strategies and integrated initiatives that significantly boosted revenue and accelerated growth for a newly established, high-growth vertical within the company • Collaborated closely with Sales and Product to achieve double-digit growth by creating and implementing an integrated go-to-market plan that enhanced key metrics, including revenue, consideration, preference, adoption, and advocacy • Launched distinctive brand and product narratives that leveraged culture, creators, and entertainment to engage target audiences• Spearheaded the development of tailored content and signature programs, resulting in increased global awareness, enhanced brand trust, and new business opportunities• Directed high-profile activations for executive events and speaking engagements, successfully managing both owned and third-party events• Built and mentored a high-performing US marketing team from the ground up, fostering a culture of excellence and collaboration

Menlo Park, Ca, Us

The world's largest social media network, connecting creators, brands, and communities with global audiences through immersive content, social interactions, and targeted advertising.•Delivered impactful short- and long-term results for a high-revenue industry sector by supporting Sales in achieving double-digit revenue growth through strategic initiatives• Managed the development and execution of global go-to-market plans for large-scale initiatives aimed at mitigating revenue impact from Apple’s App Tracking Transparency (ATT) implementation• Honored with the Power of Partnership Award for delivering extraordinary, game-changing impact across key areas: long-term commitment to partners, scaled impact, and exemplary cross-functional collaboration. • Cultivated a collaborative team environment by empowering direct reports and cross-functional colleagues, enabling all team members to realize their full potential and drive collective success.

Sherman Oaks, Ca, Us

Fintech company that offers a suite of Saas/PaaS tools and services, enabling clients to monetize through 1,500 payment methods, 200 currencies, and 170 territories worldwide.• Led a comprehensive global research project to gain insights into customer needs, barriers, and motivations• Collaborated with the executive team to develop a new business strategy addressing challenges and identifying growth opportunities. • Developed the company’s first marketing strategy, value proposition, and go-to-market activations to drive growth, shift perceptions, and align global efforts• Successfully relaunched the brand and SaaS/PaaS products to a global audience, resulting in a revenue doubling within approximately two years• Managed strategic and day-to-day activities for brand and products across the Americas, Europe, and Asia, positioning the company as the #1 payments provider in its industry• Reimagined the brand's online presence, industry event engagement, and thought leadership initiatives to build confidence, trust, and likability among a creatively-driven audience. • Built, scaled, and managed a centralized and efficient marketing and creative production department across multiple global regions. •Increased qualified sales leads by 600% through a differentiated events strategy and effective lead generation efforts, boosting lead generation from 8% to 43%• Partnered with product teams to craft a compelling payments and anti-fraud narrative, enhancing client retention and driving new business with key accounts• Spearheaded strategic narratives for critical, high-value new business pitches, significantly contributing to company growth• Directed the new creative vision for the brand, transforming it into a company that is genuinely inspired by and designed for its audience

Santa Monica, Ca, Us

Consumer services company that streamlines domestic automotive purchases, leases, and trade-ins using SaaS and PaaS solutions. App and website have ~250 million users annually. • Led a team of 6 direct reports and managed multiple external agencies on creative, media planning, and event production. • Designed integrated marketing plans to support the brand relaunch and new SaaS product launches, driving online visibility and lead generation. • Developed innovative branding strategies, achieving 10% growth in market penetration. • Managed a multi-functional team to execute high-impact campaigns across paid media, social, digital, events, print, and radio. • Created advertising and marketing that enhanced brand visibility, leading to measurable increases in consumer acquisition and retention. • Used analytics tools to track campaign performance, optimize marketing efforts, and manage budgets and KPIs. • Collaborated with data teams to design consumer segmentation and analytics platforms, improving targeted marketing and user insights. • Introduced Edmunds Ad Solutions, enabling dealers to target in-market car shoppers on Facebook and Instagram using exclusive first-party data. • Introduced Amazon Alexa Skills for Edmunds, providing voice access to automotive content and allowing users to query vehicle specifications. • Developed a groundbreaking experiential concept for an industry event, resulting in a 500% increase in sales leads and marking it as the company’s most successful event. • Drove a 30% increase in digital and mobile conversions by recommending enhancements to user flow, information hierarchy, and product content. • Established new marketing and communication materials by guiding projects from strategic brief creation to successful market launch.

Ca

Contracted marketing expert for companies of all sizes and industries. Highlights of a few projects below:Target Corp. via CRC Consulting•Led a team of 5 global marketing and production consultants to develop creative, cost-effective solutions for Target Corp., optimizing their $1.6 billion annual advertising budget.Reviewed creative advertising and production spend, providing actionable recommendations for streamlining, operational improvements, and enhancing budget efficiency.Toronto Tourism via Forza Migliozzi (Creative Agency)•Developed a comprehensive marketing strategy and go-to-market plan, leveraging pop culture to creatively highlight Toronto’s unique attractions and differentiate the city as a top destination.•Drafted social media strategy targeting a diverse range of travel personas to effectively engage and attract a broad spectrum of potential visitors.Influence Central (Creator Agency) •Recruited by the CEO to expand revenue opportunities beyond the mom-specific target audience, leading to the creation of Influence Central to engage Lifestyle, Entertainment, and Consumer Product clients.•Launched the West Coast office, delivering successful social media and influencer campaigns for high-profile clients such as Lionsgate, Nissan, and JCPenney.•Medicis Pharmaceutical via Heartbeat Ideas (Agency)•Managed advertising and marketing for three key accounts: Solodyn (acne medication), Restylane, and Dysport (cosmeceuticals).E! Networks •Commissioned by the EVP to develop a strategy and identify entertainment partners to drive revenue and create exclusive content for E!’s key tentpole properties across mobile and social platforms.Celebrity Cruises •Developed marketing strategy and GTM plan to spotlight partnership with Breast Cancer Research•Authored innovative strategies using social media, digital touch points, and press to drive awareness, engagement, and strengthen brand visibility with core audiences.

Boston, Ma, Us

Joined Nitro Group, a start-up global creative agency, as the 8th employee, tasked with managing existing client relationships and driving new business development in the United States.Nitro Group distinguished itself by replacing the traditional client-agency payment model with a revenue-sharing approach, aligning agency fees directly with client revenue. This innovative strategy transformed Nitro from a conventional ad agency into a genuine strategic business partner.In 2009, Nitro Group emerged as the most awarded agency at the Cannes Lions International Festival of Creativity. Shortly thereafter, the agency was acquired by Sapient and rebranded as SapientNitro.I led the US advertising initiatives for two brands within the MARS Inc. portfolio, as well as for 1-800-Flowers.com, a family-run e-commerce business generating over $1 billion in annual revenue.Dove Chocolate •Tripled US sales to over $300 million in two years by developing the "Chocolate Sensuality" brand strategy, grounded in key female insights and product authenticity•Managed multiple agency partners and teams to conceptualize innovative digital, social, and experiential programs, driving Dove to become the fastest-growing chocolate brand in North AmericaTwix Candy Bars •Led a cross-functional team (creative, production, media) to gamify the traditional 30-second TV spot, enhancing digital engagement with young adult audiences•Achieved a 12% sales increase and garnered millions of unsolicited press mentions from gaming and tech communities1800Flowers.com • Achieved the highest Mother's Day sales in the history of a billion-dollar retail brand by developing a unique campaign and promotional strategy that encouraged multiple purchases per consumer

Innovation, design ad creative agency founded and run by Peter Arnell• Lead a joint venture between global food manufacturer MARS, Inc. and The Arnell Group to develop a line of healthy, low-calorie, nutrient-rich snacks and beverages targeted at youth and young adults.• Launched the brand "G.O.A.T" (Greatest Of All Time) in collaboration with Muhammad Ali, the renowned professional boxer, activist, and philanthropist• Led the Arnell Group team of designers, packaging specialists, creatives, strategists, and collaborated with MARS cross-functional executives, product specialists, and business analysts• Co-authored the business plan and go-to-market strategy for the new product line

New York, Ny, Us

J. Walter Thompson is one of the world's most renowned and respected creative advertising agencies, operating under the WPP portfolio.Contributed to a 60+ person team at the agency that managed the global marketing needs for De Beers Diamonds, uniquely functioning as BOTH the creative agency and the client, driving diamond jewelry sales in a $70+ billion industry.• Directed and executed strategic marketing plans that resulted in several award-winning programs, breaking sales records and propelling domestic and global diamond sales into the multi-billion dollar range• Led a comprehensive redesign of the website to enhance usability, incorporate new functionalities, and create interactive, technology-driven content• Played a key role in establishing the US as the #1 diamond jewelry market globally by managing and implementing innovative digital and traditional marketing campaigns from concept to production, ensuring timely delivery and optimization

Ba, English Literature, Marketing

English Literature (British And Commonwealth)

Education record