As a Marketing Strategist at Vision Force, Inc., I am responsible for providing strategic marketing planning, branding strategy, SEO, SEM, social media, reputation management, email marketing, and other marketing services to all of our B2B and B2C clients. I manage all aspects of website development, logo design, marketing collateral design, and print design. One of my essential duties is to develop and implement SEO, SEM, and social advertising campaigns focused on promoting our client's brand image and establishing their digital presence.

Global Marketing Manager (Oct 2011 - Feb 2013) I drove global awareness for five separate brands through implementation of consistent brand messaging in web presence, advertising, trade shows, press releases, printed materials, and in product videos. I was directly responsible for leading and implementing the over-haul of the primary brand's website, followed by the redesign of four other brand websites. In addition I supervised the platform build-out to support foreign language websites.I led the project for the design of a custom and modular tradeshow booth to adhere to a new corporate branding initiative.Brand Manager (Nov 2007 - Oct 2011) I led the team to create a powerful, fun brand for new product launch. Through consistent and persistent product introduction messaging we were able to drive the new brand name quickly into our customer's vernacular. An area I identified as a place for improvement was in our technical documents. I implemented a global translation strategy, global technical writing strategy and drove change for a new website platform to lay the foundation for XML database publishing.In order to create a synthesis between several product bands and our corporate identity, I ensured we maintained a cohesive aesthetic in our marketing materials to support global corporate strategy and to leverage brand equity.I managed Product Managers, Product Specialists, a Graphic Designer and a Marketing Specialist.Product Manager (Mar 2006 - Nov 2007) Product quality, on-time-delivery and customer concerns were all part of my day to day product line responsibilities as I worked with cross-functional teams to implement the brand strategy. I wrote strategic marketing plans, monitored sales and delivery metrics, forecasted, worked with suppliers, met with customers, facilitated trade show planning and oversaw product line collateral.

Brand Manager - I led the team to create a powerful, fun brand for new product launch. Through consistent and persistent product introduction messaging we were able to drive the new brand name quickly into our customer's vernacular. An area I identified as a place for improvement was in our technical documents. I implemented a global translation strategy, global technical writing strategy and drove change for a new website platform to lay the foundation for XML database publishing.In order to create a synthesis between several product bands and our corporate identity, I ensured we maintained a cohesive aesthetic in our marketing materials to support global corporate strategy and to leverage brand equity.I managed Product Managers, Product Specialists, a Graphic Designer and a Marketing Specialist.

Product Manager - Product quality, on-time-delivery and customer concerns were all part of my day to day product line responsibilites as I worked with cross-functional teams to implement the brand strategy. I wrote strategic marketing plans, monitored sales and delivery metrics, forecasted, worked with suppliers, met with customers, facilitated trade show planning and oversaw product line collaterals.

Marketing Manager, Emerging Markets I researched and compiled competitive data for five business segments - reporting on customer and competitor intelligence as well as key economic indicators.Manager Worldwide Marketing Programs, Appliance Controls; Globalized business with implementation of e-based applications including a global product database, global competitor database and a internal news portal for the sales team. I developed corporate campaigns, publicity and case studies to support global messaging. I managed direct reports.Segment Marketing Manager, Energy Management; In this role, I validated new market potential and analyzed financials of new prospects to identify new business development opportunities. Based on my research, I wrote comprehensive sales pursuit plans which provided in-depth data and insights for sales team.Marketing and Communications Manager, Local Area Power Control Gathered market intelligence, worked on Strategic Business Plan and worked with the division through divestiture process.Marketing Communications CoordinatorPrepared annual marketing plan; managed trade shows, advertising, press releases and technical publications. I provided aggressive vendor management which improved service quality and delivery of collaterals. I was also responsible for planning tradeshows, ordering services and ensuring all trade shows were properly staffed and executed professionally.