Leah Rassi Email & Phone Number

Fort Worth, Us

Middlebury, In, Us

Devise strategies to drive online traffic to the Jayco, Entegra Coach and Starcraft RV and Highland Ridge RV websites / Developing and managing digital marketing campaigns / Overseeing and implementing the social media strategy for the company / Managing online brand and product campaigns to raise brand awareness in B2B and B2C environments / Improving the usability, design, content and conversion of the company websites / Own the creative process and gain buy-in from the team on asset development and population / Research and make recommendations on the technical platforms needed to execute a digital marketing strategy and work closely with IT to implement if necessary / Research, assess and make informed recommendations to marketing leadership on website user experience improvements, conversion strategies and digital technology / Select and use analytical tools for tracking and optimizing Jayco’s digital presence and marketing campaigns / Evaluating customer research, market conditions and competitor data / Create content for Jayco and Entegra blogs / Manage all relationships with Jayco brand social influencers / Review new technologies and keep the company at the forefront of developments in digital marketing

Manage all social channels / Designed child-friendly infographics geared to inform children and parents on the importance of maintaining dental health / Maintain and create positive community relations through event marketing / Enhance SEO through backlinking and utilizing key terms / Practice B2B marketing / Created Blogger and update regularly / Analyze industry and social media trends / Set up Google Alerts

Oak Brook, Il, Us

Develop and implement organic and paid social media marketing strategies aimed to increase awareness and engagement / Create unique and fresh content to post on all social channels / Analyze hospitality and social media trends / Design and write ad copy for all external and internal marketing materials: email blasts, digital ads, print ads, fliers, promotions / Manage website design and maintenance / Plan budget and purchase ad space / Trained 12 management team members how to utilize Twitter as a sales prospecting tool / Track daily user engagement on Hootsuite / Track booking link click rates through Bitly

Muncie, In, Us

Answer phone calls/Greet and direct people/ Manipulate machines for copy and document distribution/ Deal with confidential documents/ Create excel spreadsheets

Williamsport, Pennsylvania, Us

Started a Facebook page and watched it grow to 1,200 likes/ Live tweeted baseball and softball games/ Created flyers for events/Took photos for social media content/ Maintained a blog on the Central Region website /Gained valuable professional experience/ Wrote press releases and media alerts/ Over saw media interviews