Leah Carlson Email & Phone Number

Baltimore, Md, Us

Somerville, Ma, Us

Hunt Valley, Maryland, Us

Leads 1P Data Strategy, identifies key use cases across Marketing & Digital Commerce/SalesManages high impact/value data use cases, defines success metrics and ongoing insightsIdentifies growth initiatives and drives initiatives through to execution

Hunt Valley, Maryland, Us

Leads pre-through-post-production for all creative & campaign content from creative concepting through production and traffickingResponsible for Creative Account Services project and resource management for US and UK internal creative production studios and with all partner agencies (team of 3)Owns Creative Tech Stack - Workflow and Project Management, DAM, Proofing, Trafficking; collaborates to automate and syndicate across CMS, social management, PIM, digital shelf (global team of 3)Responsible for lifecycle of all assets, ,content management and governanceDevelops global score carding and sharing sessions to advance content excellence and best practice

Hunt Valley, Maryland, Us

Led Martech Leadership Team & Agenda to maximize ROI of marketing technology tools and reduce duplicationLed global, enterprise DAM, managing 200k+ creative campaign and ecommerce assetsCollaborated with IT and business stakeholders to migrate website content to single code baseDeveloped Web Production & Operations frameworks to deploy agile ways of working Collaborated with Agency & Business Stakeholders to product manage GA360Developed global hierarchy and score carding for Digital eCommerce Insights Solution

Hunt Valley, Maryland, Us

Deployed first global, enterprise DAM across Consumer, B2B, and Corporate functionsLed the development of all strategies and activities to achieve global content management goals, including governance, infrastructure, and support ticketingLaunched internal global coalition to drive content management agendaDeveloped "product management" best practices to manage Marketing TechnologyDeveloped Best in Class playbook and guidelines for content development/maintenance standards for recipe, photography, digital product content, video, and responsive contentLed global team of content and digital leads to advance content development best practices, brand guides, and resources

Emeryville, Ca, Us

Executed pre-programmed sampling plans in specified geographic areas like adventure sporting events or grocery stores to maximize consumer exposure to CLIF Bar productsCreated excitement and a positive association with CLIF Bar by initiating conversations with consumers and key partners

Centennial, Co, Us

Provide end user support and administration for business applications, such as Widen Digital Asset Management, SharePoint 2013 and others. Serve as project coordinator and work to ensure technical solutions meet business requirements. Applies exceptional product management skills and logic in helping users organize, create and maintain content in keeping with industry and organizational best practices. Implement/maintain SharePoint sites, lists, libraries, web parts, page layouts, content types, managed metadata, etc., in accordance with organizational standards.Work with end users to ensure that presentation of content maintains the highest level of quality and consistency.Work with end users to gather requirements and help plan/develop/deliver out-of-the-box solutions related to business process improvement/enhancement.Perform project management, administration, and support for IT initiatives.Coordinate and provide end user training on an as-needed basis.Effectively communicate with IT team members, vendors and program staff to ensure that technical solutions meet business requirements.

Centennial, Co, Us

Responsible for the design and creation of the association’s websites and daily support requests related to online assets. Manages projects from inception through completion while communicating with key stakeholders. Familiar with a variety of concepts, practices and procedures to perform web design and other duties (i.e., HTML, CSS, jQuery, etc.). Performs a range of tasks with an expected degree of creativity and latitude, including the support of web based applications, and the creation of web designs for a proprietary content management system. Works within a web production team assisting with the strategic development of innovative tools, applications, and dynamic solutions.

Responsible for brand development, marketing and web design, development and management. Create, edit and maintain all content and communication for all channels. Promote company internally and externally through audio, video, print and digital creations. Perform detailed analyses and reports. Collaborate with the City and other entities on joint recycling promotion and education aimed at businesses and residents.

Des Moines, Ia, Us

Edit, revise, and create company website content and all social media communicationFacilitate marketing, content development, branding, and marketing research initiatives Manage tracking and reporting of website analyticsDevelop communication content for clientsCollaborate in all aspects of package design, production, and print

Liaison between students and faculty departments at Iowa State University and the Office of Sustainability Research and design informational pamphlets and manualshttp://www.icosc.com/

Ba, Design And Visual Communications, General

Web Design And Development Certificate