Orchestrate end-to-end creative development for multi-channel product and brand marketing campaigns, aligning strategies with stakeholder expectations and resource capacities. Responsible for stakeholder coordination, vendor management, strategy alignment, quality assurance and resource planning.• Manage campaigns for key brands, including Yahoo Finance, Yahoo Sports and Yahoo Mail.• Spearheads process improvements and documentation for design agency partners, ensuring streamlined operations and optimal project outcomes.• Oversaw creative concepting and asset production for 2023 fantasy hockey campaign, which was up over 10% in drafted users, 12% in new leagues and 19% in new users.

Managed project scope, timelines, resourcing, relationships and deliverables for two of the four product pillars. Strategized, defined, tracked and delivered a variety of creative asset types for Marketing, Brand, Events and Product teams. Ensured successful execution of complex, multi-discipline creative marketing projects globally.• Instituted creation of templates to improve standardization of outputs and efficiency of resources.• Streamlined and clarified internal and partner processes.• Developed guidelines for project structure and file organization.

Worked with a digital marketing agency to facilitate their rapid growth. This includes project management, account management and strategy development.• Implemented a project management system to manage clients, projects, and the business development pipeline. This included training team members onto a new tool, creating process and timelines, tracking deliverables and establishing collaboration and communications procedures, while keeping the team agile.• Created intake process for new clients to convey our process and establish goals and expectations for their project.• Developed new employee onboarding process to communicate the tools, process and expectations for their role.

Oversaw the design and production of digital and print marketing materials for United's in-house agency on a contract basis, managing relationships, timelines, estimates, budgets, project scope, resource allocation and product specifications. Proactively identified and mitigated project risks, and expeditiously resolved project issues. Managed a large number of marketing campaigns across a range of formats, including emails, websites, social media and print and digital signage.• Established department dashboard to measure productivity, estimate accuracy, work volume and project trends, and identified opportunities for improvement based on the insights gained. • Improved project visibility by devising content calendars with clients, setting weekly notifications on upcoming needs and establishing checklists for the internal team.• Increased documentation and standardization, allowing the department to run more efficiently by putting in place processes, timelines, templates and guidelines.

Analyzed sales and market, using insights to develop strategies, assortments, products and merchandising customized by retailer to drive growth in revenue. Provided highly disciplined and organized project management, often within tight timelines, across all functional areas to assure timely delivery of marketing initiatives. Supported over 40 customers across all channels.• Reversed negative sales trend at a top 10 customer through education marketing campaign and product personalization program.• Collaborated with major mass retailer to develop new private label brand, making recommendations for brand positioning and creating category and assortment plans.• Optimized assortment and merchandising for a key customer, using in depth product and category analysis to create a business case to add 15 additional SKU’s to the offering.• Manage execution of new product launches, packaging, promotions and other marketing initiatives.• Initiate quality improvements to products and processes to ensure customer satisfaction and flawless execution.• Present recommendations to refine product offering and merchandising to ensure sales objectives are exceeded with accurate and compelling product positioning.

Implemented global marketing campaigns across all channels, lifecycle stages and strategic customer segments, by creating brand, supplier and product messaging customized to appropriate audiences.• Created company’s first cross-platform marketing campaign, with elements across email, web, social and community platforms. It remains the campaign with the highest return to date.• Piloted automated drip emails for the company, teaching myself the software, running tests and rolling out the tool company-wide, allowing for highly targeted email campaigns.• Developed and executed a persuasive supplier and product marketing strategy to drive our mutual goals of sales, profit and customer growth.• Set an aligned suite of success metrics and use it to assess performance, while adhering to budgets.• Spearheaded creation of informational marketing materials with content that verifies company’s reputation as a knowledge leader.• Created promotional programs that drove long term growth.

Optimized product line and new product development for storage and organization products for hard and soft goods. Developed customer relationships and gained full understanding of customer needs and objectives. Proposed and instituted product strategies to increase sales.• Developed plans to expand into two new channels and revive a declining channel, which included marketing strategies for product development, pricing, assorting and merchandising. As a result, regained business in three inactive retailers and established business in three new retailers.• Established quarterly sales dashboard, with analysis by retailer and product, leading to improvements in new product development strategies.• Instituted quarterly showcase program to drive incremental sales by aligning with seasonal changes in consumer needs• Grew business in largest home center retailer, with increases in sales, SKU’s and profitability.

Managed five greeting card product lines for the Recycled Paper Greetings brand, consisting of over 3,200 SKU’s across 86 captions, in order to maintain the innovation and freshness that the brand is known for. Created annual marketing plan with brand and product strategies, capacity plan and budget.• Facilitated conversion to SAP software as part of a cross-functional team. Adapted software to fit into subsidiary company’s business model, developed processes and procedures, ran user acceptance testing and coached company employees on how to use the new system. Met all deadlines and 100% of associates reported they were prepared for integration in an anonymous survey. Nominated for Chairman’s Award in Process Excellence for efforts.• Overhauled testing process to reduce lead time by 50% and double capacity. Managed continuous in-market testing program, resulting in an 8.5% increase in sales and a nomination for a Chairman’s Award in Creativity and Innovation.• Achieved 67% sales increase in main promotional program, with a doubling in sell-though from an improvement in product selection and assorting. Reduced product scrap significantly by rightsizing line and improving ordering and forecasting.• Updated all product lines continuously, along with new product introductions and other strategic initiatives. • Analyzed multiple types of data and used findings to make informed product line decisions, including ensuring the product lines are correctly sized and balanced across several attributes.• Developed new products by composing creative briefs based on insights from line analysis and customer needs. Reviewed artist submissions, provided input into designs and approved new product additions; Over 1,500 new designs added yearly.• Contributed to inventory management by providing forecasting recommendations and managing finished good scrap budgets.

Executed creation of everyday and seasonal product lines for Target by presenting new lines and seasons for retail buyer approval, and commercializing product through cross-functional project management.• Spearheaded first plan-o-grams for the company, creating and refreshing merchandising for seasonal, everyday, showcase and test products to provide fresh content and ensure optimal placement and display at retail. Worked with operations team to create POG maintenance process. Continued to refine process, resulting in double digit sales increases.• Coordinated development of new designs with creative department, proofed product design and product line structure.• Acted as Account Product Manager for minor chains by coordinating product selection, merchandising, and order fulfillment.• Executed 9 seasonal product lines per year, updated the everyday line quarterly, reset the display annually, and introduced new products at least 4 times a year.• Managed product development schedule and adherence to production timelines through cross functional meetings.