Overseeing the day-to-day operations of various digital platforms including officedepot.com website, mobile apps, ensuring the platforms are functioning properly.Collaborating with cross-functional teams to develop and execute digital strategies that align with business goals. Including identifying target audiences, creating digital marketing strategies, and optimizing digital channels for maximum reach and engagement.Coaching and Mentoring for all direct reports, ensuring team culture, agile working methodology, development, training and a high feedback cycle of agile learning.Leading consistent training and professional skills development systems for all team members.Leading all eCommerce promotional and content updating processes using Adobe Experience Manager, and optimizing user experience for officedepot.com.Tracking and analyzing key performance indicators (KPIs) to evaluate the effectiveness of digital operations. Using analytics tools including Google Analytics, Glassbox, etc to measure website traffic, conversion rates, and other relevant metrics.Planning and managing digital projects, such as website redesigns, app development, or system integrations. Defining project scope, setting timelines, coordinating resources, and ensuring successful project delivery.

Successfully Launched Amazon global marketplaces including Canada, UK, and Japan. Built and executed on eCommerce global distribution strategies including business/tax. registration, logistics solutions, sales, and advertising.Developed and executed management strategies on multiple global eCommerce marketplaces including Amazon, eBay, Walmart, and Shopify with annualized gross sales of $1million. Achieved year-on-year revenue growth of 150%.Managed digital marketing advertising platforms including Facebook/Instagram ads, Google search, shopping, and display campaigns. Managed all aspects of eCommerce product launch including global marketplace (UK, Canada, Australia, Japan) Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers.

Pioneered Amazon.com e-commerce sales strategy, including participation in Amazon.com’s Vendor Program, leading to an increase in projected annual gross revenue from $6 million to $10 million.Planned, organized and facilitated Walmart.com supplier requirement process leading to a successful seller-vendor relationship and an additional annual gross revenue of $1.5 million.Evaluated and oversaw new product development including product packaging and contents to improve user experience and company product branding.Designed and facilitated the development of the Premom fertility tracking app including its initial research stage, product name, UX/UI, material translation, website, marketing promotional materials and related product inserts; Saving the company well over $30k for the project directly as a result of my outstanding multitasking capabilities.Consistently coordinated, assisted, and managed an international cross-functional team, and always made sure every single member of the team met their deadlines or goals in order to keep all ongoing projects moving forward.Coordinated and managed 2016 and 2017 Consumer Technology Association (CES) Conference for entire company including booth design, marketing materials, and product demonstrations.Provide leadership and strategic direction for the franchise marketing processes and key marketing deliverables by establishing strategies and plans that support corporate and business objectives.Employ analytical tools to create, monitor effectiveness of, and make adjustments to, e-commerce activities, online marketing campaigns, search engine marketing, web content and social media activities.Translate market research data, customer feedback, and technology trends into product requirementsDevelop and implement business plans that highlight competitive landscape and customer needs. objectives.Participate as a member of cross functional product development teams.