Marketing Co-Op
Erlanger, Kentucky, United States
I managed direct prospecting initiatives through design, direct mail, and digital assets to achieve a high level of customer satisfaction, both external and internal. I coordinated with 8 divisions on community details, corporate incentives, messaging, and business-to-consumer communication strategy. I maintained and developed strategies for 3 social media accounts, including Facebook, Instagram, and Pinterest daily. I corresponded with internal and external customers through virtual staging platforms on a demand basis. I created emails that generated engagement with over 500,000 potential prospects. I promoted events on social media and engaged audiences through follow-up communication. I provided organization tools, development strategies, as well as training, and incentive ideas to maintain a positive company culture among associates. I have collaborated with teammates to improve market home photography and media assets. I coordinated with both external customers and internal departments to ensure collateral is available. I analyzed the competitive activity and digital promotion of events while implementing quality-control procedures across 8 divisions.