Leah Schultz Email & Phone Number

Louisville, KY, US

Alexandria, Louisiana, US

Louisville, KY, US

• Onyx + Rose is a DTC/e-commerce brand that makes high-quality Skincare, Wellness, and Pet products. The startup averages over $3M in gross sales annually. In my role as CMO, I oversee all marketing functions including.
• Development of brand voice, vision, tone, creative approach, & positioning
• Execution of all performance marketing and media buying (Meta, Google, Twitter, Partnerships)
• Website management via CMS
• Implementation of CRM strategy
• MarTech operations including vendor selection and implementation of tech stack

Louisville, KY, US

• Head of Brand Marketing & Social Media for the Online Gaming division of Churchill Downs’ core consumer brands TwinSpires Racing, Sportsbook (online & retail) and Casino (online). This includes the development.
• Serve as the senior strategist and steward of the TwinSpires Brands - voice, vision, tone, and use
• Manage and lead the following teams: brand, PR, social media, above-the-line media
• Define group organizational structure and hiring/growth plan
• Develop, orchestrate and execute comprehensive multi-year marketing plans for TwinSpires
• Establish core brand KPIs & manage the brand budget

Atlanta, Georgia, US

Atlanta, Georgia, US

Atlanta, Georgia, US

• As the Social Media Manager at Papa John’s I develop and oversee the strategic social marketing initiatives for national, local and US Hispanic markets. This includes content planning and monitoring dialogue across.
• Identify, create and manage content across all owned platforms in support of the monthly content calendar to drive real-time conversations.
• Proactively engage with consumers, partners, brands, local markets and influencers, managing the execution of social media strategy to support the Brand strategy.
• Triage and manage customer support issues across all channels.
• Follow the Standard Operating Procedures for escalating response to posts that involve imminent harm to individuals or pose a critical brand threat.
• Create and deliver content, engagement and community analytics reports to identify and integrate into social media strategies.

Austin, Texas, US

Los Angeles, California, US

SMC Nash is a local chapter for the international Social Media Club. Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. I joined SMC Nash in Dec. 2009 and became a chapter leader the next month. The chapter is currently lead by myself and one other.

Brentwood, TN, US

• Formerly ACS Advertising, a Xerox Company, Conversion Interactive Agency is a full service ad agency offering solutions in advertising, social media, PR, branding, measurement & analytics to national and global.
• Responsible for operationalizing Social Media listening and engagement workflow processes from start to finish:Creation of SOP manuals, monitoring & engagement playbooks, training of engagement specialists and.
• Oversee execution of all Social Marketing accounts:-Copywriting for Facebook/Twitter posts, video production and script writing, blog writing and content marketing.
• Research of Social Media trends and present new digital media technology to be used as a service to clients, including vendor research.
• Developing best practices to improve workflow processes.
• Educating and training direct reports, other internal departments and clients on Social Media monitoring, engagement and content strategy.

Nashville, TN, US

I currently serve as a social media correspondent (aptly dubbed "SocialITe") for the NTC. I attend tech events while hosting digital conversations on various social media channels (Twitter, Facebook, Instagram, Tumblr, etc.) to engage the NTC audience. This is a volunteer role.

Chicago, IL, US

• Duties include managing staff, resources and budgets to successfully execute marketing in bars/taverns and large-scale event programs for a tobacco client. Also to ensure successful planning and execution of programs.
• Introduce consumers to the brand and deliver brand message points at bars, taverns and larger events.
• Assist in the creation, development and execution of market and lifestyle-relevant experiences.
• Manage client and agency resources in order to ensure successful execution and goal achievement.
• Ensure that all field activity complies with federal, state and municipal laws and regulations.
• Enroll interested consumers in a direct mail program and oversee giveaways.

I was the "Corporate Sales & Marketing Person" (as everyone there refered to me) at the headquarters for S&S Family Entertainment in Hendersonville, TN. This position was created as I joined the team at S&S and I built that department from the ground up. My job there entailed all things related to our corporate sales and marketing.

Portland, ME, US

• Responsible for auditing ambassador staff as well as event locations for compliance on promotional events a retail atmosphere.
• Promoted to Market Ambassador after 2 months, duties now include:
• Audit staff, promotional set ups and store locations
• Recruit and train new hires
• Complete additional weekly training and reports
• Engagement & Wellness Ambassador, Duties include:

New Berlin, WI, US

• Interview, hire and manage team of 2 Team Managers and 12 Brand Ambassadors for the Marlboro Nightlife Program
• Train Team Managers and Brand Ambassadors on the logistics of the program, key messages, function of promotional assets and technology
• Promoted from Promotions Team Manager to General Market Manager after 5 months of employment
• Contracted 75% of all participating venues as a Promotions Team Manager; 100% as a General Manager
• Receive, distribute and track inventory and assets weekly
• Plan and execute 3 – 5 scheduled promotional Program Nights per week at contracted venues throughout Middle Tennessee

Nashville, TN, US

• Consistently reached 100 – 150% of monthly sales goals
• Sell advertising space in The Tennessean (daily circ. of 174,000; Sunday circ. of 233,000) and related publications on the Key Category Accounts team
• Manage accounts for national agency, healthcare and financial territories
• Coordinated all advertising sales for “Your Health Monthly” magazine
• Build advertising proposals and presentations; develop marketing plans; manage insertions and payments
• Work with creative services to plan clients’ creative needs with spec ads and proofs

Lexington, US

Account Executive managing all national advertising accounts.

Lexington, KY, US

• Supervisor Aug. 2006 – July 2007: Managed daily calling shifts, directly managed 40 callers, analyzed sales/progress reports
• Call Leader Aug. 2005 – Aug 2006: Duties expanded to calling targeted donors, training new callers
• Caller Dec. 2004 – Aug 2005: Called university alumni inviting them to support their alma mater
• Raised over $106,000 in monetary support for colleges within the university from Dec. 2004 – July 2007

B.A., Integrated Strategic Communications, Account Management & Creative Design

Education record