Leah Schultz Email and Phone Number
Louisville, KY, US
Leah Schultz's Location
Louisville Metropolitan Area, United States, United States
Leah Schultz's Contact Details
Leah Schultz work email
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Leah Schultz personal email
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Leah Schultz phone numbers
About Leah Schultz
CONTACT INFO:Leahfmackey@gmail.comwww.twitter.com/mackeyleahSenior Brand, Social Media, and Content Marketing leader with 16 years of experience managing a variety of digital media and marketing programs for national brands. Analytically strong, with proven ability to improve business processes with measurable customer impacts and positive results. Skilled in building long-term relationships with all levels of marketing and management staff in QSR/food service, sports, CPG, retail, transportation, technology, cannabis, skincare, beauty, wellness, gambling, and online gaming.Experience in:▪ Brand Strategy + Management▪ Creative Team Management▪ Media Planning/Buying (TV/Radio/OTT/CTV/OOH/Social)▪ Copywriting▪ Digital + Social Media Analytics▪ Budget Planning & Management ($200MM/year)▪ CRM/Email Marketing▪ Social Media Strategy▪ Social Media Listening & Intelligence▪ Community Management▪ Influencer & Brand Ambassador Program Management▪ Manager of up to 40 direct reports▪ Public Speaking up to 300 people▪ Corporate Staff Training FacilitationTECHNOLOGY PROFICIENCIES▪ Klaviyo▪ Google Analytics (GA4)▪ Sprinklr (certified user), Sprout Social, Hootsuite, etc.▪ Meta Ads Manager▪ Meta Business Suite▪ Jira, Confluence▪ Twitter Ad Manager▪ Metabase▪ Amplitude▪ Canva▪ Monday▪ Yotpo▪ Amazon Seller Central▪ ShipStation▪ Brandfolder▪ Storyblok CMS▪ SquarePast and current work for notable brands including: Papa John's, Pepsi, NFL, MLB, T-Mobile, Kentucky Derby, Churchill Downs, TwinSpires, Xerox, Marlboro/Philip Morris USA, Sprint, Virgin Mobile, Boost Mobile, Assurance Wireless, Commonwealth Brands, Inc./USA Gold, AstraZeneca, Benefiber, Colgate, Crestor, Nexium, Kelloggs, Coppertone, Kleenex, Viactive, FiberOne, Alavert, Theraflu, Axe, Old Spice, Vault Soda, Neutrogena, Pepcid Complete, Hershey's, Food Lion, WageWorks and others.Past and current work with high-profile celebrity talent includes Jack Harlow, Shaquille O'Neal, Brett Favre, Aaron Rodgers, Joe Montana, Lil Jon, Peyton Manning, JJ Watt, Dustin Poirier, and Katy Hearn.
Leah Schultz's Current Company Details
Leah Schultz Work Experience Details
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Director, Brand MarketingKrispy Krunchy Foods, LlcLouisville, Ky, Us
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Director, Brand MarketingKrispy Krunchy Foods, Llc Sep 2023 - PresentAlexandria, Louisiana, Us -
Board MemberApron Inc. Jan 2023 - Present -
Chief Marketing Officer, Head Of Brand + MarketingOnyx + Rose Jun 2022 - Jul 2023Louisville, Ky, UsOnyx + Rose is a DTC/e-commerce brand that makes high-quality Skincare, Wellness, and Pet products. The startup averages over $3M in gross sales annually. In my role as CMO, I oversee all marketing functions including Brand, Creative, Social Media, Campaign Management, Market Research, Email Marketing, Media Buying, Influencers, Partnerships, Affiliates, Wholesale, Packaging, Sponsorships & Agency relationships.Specific Responsibilities:• Development of brand voice, vision, tone, creative approach, & positioning• Execution of all performance marketing and media buying (Meta, Google, Twitter, Partnerships)• Website management via CMS• Implementation of CRM strategy• MarTech operations including vendor selection and implementation of tech stack• Influencer + Brand Ambassador program management • Management of $350K+ annual budget• Wholesale program management• Affiliate program management• Product R&D from initial research to launch• Compliance with CBD/hemp regulations in marketing channels• Management of marketing department staffAchievements:• Launched 9 new products in 1 year• Launched brand’s first Amazon store• Launched new marketing channels: google advertising, influencers, Amazon advertising• Beat revenue projections every month within range of 4-15%• Maintained email open rate of 60% or higher• Reduced Paid Social CPA by 39% achieving lowest CPAs and highest ROAS in company history -
Senior Director, Brand & Social MediaChurchill Downs Incorporated Jun 2020 - Jun 2022Louisville, Ky, UsHead of Brand Marketing & Social Media for the Online Gaming division of Churchill Downs’ core consumer brands TwinSpires Racing, Sportsbook (online & retail) and Casino (online). This includes the development, management and execution of brand marketing strategies at a US national and state level, consistent with market access and product availability. I am responsible for the brand positioning, campaign concepts, development of creative assets and materials, partner and agency relationships, and the planning, buying and execution of above-the-line marketing and media plans. I also serve as the head of social media including organic strategies and paid brand social. Additionally I oversee the the brand’s first ever influencer and brand ambassador strategy. This includes working with hall-of-fame athletes, celebrities, musicians, sports journalists, and digital creators.Specific Responsibilities: • Serve as the senior strategist and steward of the TwinSpires Brands - voice, vision, tone, and use• Manage and lead the following teams: brand, PR, social media, above-the-line media• Define group organizational structure and hiring/growth plan• Develop, orchestrate and execute comprehensive multi-year marketing plans for TwinSpires• Establish core brand KPIs & manage the brand budget• Define and implement brand and product positioning, including creative strategy• Direct oversight of all brand media plans; field marketing; social media marketing; PR and communications strategy and retail brand management• Manage internal creative services and external agency partners to deliver brand campaigns and creative assets consistent with the higher level brand positioning and messaging strategy• Partner cross-functionally to ensure product development, digital marketing, CRM, and content marketing is aligned with strategic and financial goals• Manage relationships with key external partners such as brand ambassadors, and promotional/sponsorship agreements -
Director, Social Media, Customer Engagement, & BrandPapa John'S International Jun 2018 - Jun 2020Atlanta, Georgia, Us -
Sr. Manager, Social MediaPapa John'S International Dec 2016 - Jun 2018Atlanta, Georgia, Us
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Manager, Social MediaPapa John'S International Jan 2015 - Dec 2016Atlanta, Georgia, UsAs the Social Media Manager at Papa John’s I develop and oversee the strategic social marketing initiatives for national, local and US Hispanic markets. This includes content planning and monitoring dialogue across designated social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.). This also includes management of outside advertising firms to identify trends and engagement opportunities, manage content flow and contributor/topic development, as well as, report metrics with relevant data analysis. What’s on the Menu:• Identify, create and manage content across all owned platforms in support of the monthly content calendar to drive real-time conversations.• Proactively engage with consumers, partners, brands, local markets and influencers, managing the execution of social media strategy to support the Brand strategy.• Triage and manage customer support issues across all channels.• Follow the Standard Operating Procedures for escalating response to posts that involve imminent harm to individuals or pose a critical brand threat.• Create and deliver content, engagement and community analytics reports to identify and integrate into social media strategies.• Monitor client channels, competitor channels and overall social landscape to identify/report on content/posts performance.• Report channel/platform shifts and changes (specs, algorithms, audiences, etc.) to Marketing Leadership.
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Board ChairSocialmedia.Org Jan 2016 - Jun 2020Austin, Texas, Us -
President & Community ManagerSocial Media Club (Nashville Chapter) Dec 2009 - Jul 2015Los Angeles, California, UsSMC Nash is a local chapter for the international Social Media Club. Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. I joined SMC Nash in Dec. 2009 and became a chapter leader the next month. The chapter is currently lead by myself and one other person. I am responsible for planning monthly events and programs, identifying a diverse mix of speakers, booking speakers and panelists, as well as discovering and negotiating event space. I am also responsible for promotion and building awareness for events and the chapter as a whole.I serve as the SMCNash liaison connecting with the tech, media, marketing, PR and social media community in Nashville. This includes serving as Community Manager where I fulfill duties such as posting tweets, managing the Facebook group, blogging for the chapter blog and representing the chapter and various media events. During my time in this leadership position the Twitter following has grown to 2,000+ followers while the Facebook group now boasts nearly 800 members. Additional promotional duties include copy writing for event invitations, press releases, etc. as well as extensive face to face grassroots/WOM marketing. During events I also serve as event hostess. -
Director, Social Media OperationsConversion Interactive Agency Aug 2010 - Jan 2015Brentwood, Tn, UsFormerly ACS Advertising, a Xerox Company, Conversion Interactive Agency is a full service ad agency offering solutions in advertising, social media, PR, branding, measurement & analytics to national and global brands.In this role I am responsible for developing, implementing and overseeing strategy of all social media marketing and social media monitoring & engagement solutions. Duties include:•Responsible for operationalizing Social Media listening and engagement workflow processes from start to finish:Creation of SOP manuals, monitoring & engagement playbooks, training of engagement specialists and community managers-Power user of Radian6 Dashboard and Engagement Console, Sysomos MAP & Heartbeat-Create and manage Social Media monitoring and engagement initiatives•Oversee execution of all Social Marketing accounts:-Copywriting for Facebook/Twitter posts, video production and script writing, blog writing and content marketing.•Research of Social Media trends and present new digital media technology to be used as a service to clients, including vendor research.•Developing best practices to improve workflow processes.•Educating and training direct reports, other internal departments and clients on Social Media monitoring, engagement and content strategy.•Analyzing metrics and data across multiple tools to package into weekly, monthly and quarterly client reporting. Determining best practices to show measurable results for clients.•Managing client service projects and sales, including demos and presentations.•Maintaining a strong working relationship across all departments including client services, sales and creative teams.•Managing development of online products, services, and solutions.•Developing long and short-term Social Media strategy to include new business development across all verticals.•Presenting/speaking to groups of up to 300.•Identifying new talent to join the department.•Management of 7 direct reports and 30 indirect reports. -
Social Media Correspondent / "Socialite"Nashville Technology Council Dec 2011 - 2014Nashville, Tn, UsI currently serve as a social media correspondent (aptly dubbed "SocialITe") for the NTC. I attend tech events while hosting digital conversations on various social media channels (Twitter, Facebook, Instagram, Tumblr, etc.) to engage the NTC audience. This is a volunteer role. -
Field Market Manager, South RegionLegacy Marketing Partners Feb 2010 - Jul 2010Chicago, Il, UsDuties include managing staff, resources and budgets to successfully execute marketing in bars/taverns and large-scale event programs for a tobacco client. Also to ensure successful planning and execution of programs and is responsible for managing and training part-time Brand Ambassadors and Lead Brand Representatives.Responsibilities Include:•Introduce consumers to the brand and deliver brand message points at bars, taverns and larger events. •Assist in the creation, development and execution of market and lifestyle-relevant experiences. •Manage client and agency resources in order to ensure successful execution and goal achievement. •Ensure that all field activity complies with federal, state and municipal laws and regulations. •Enroll interested consumers in a direct mail program and oversee giveaways. •Collect, analyze and report data on field activity in an accurate and timely fashion; submit regular reports to account staff including payroll, venue reports, event recaps, asset reports, expenses, audits, inventory, reconciliation reports and other reporting as assigned. •Build and maintain venue relations; Sell-in and ensure proper scheduling of staff for all program activities. Implement adjustments to activity based on key learnings and client/agency direction. •Track, maintain and distribute inventory, including product, unbranded giveaways, event materials, etc. •Maintain constant communication with HQ staff and client counterparts. •Monitor and report competitive activity in assigned market. •Properly represent the brand, client and agency at all times. •Actively participate in weekly HQ conference calls.*Laid off due to agency account loss. Remain eligible for rehire. -
Manager, Corporate Sales & MarketingS&S Family Entertainment Jan 2009 - Feb 2010I was the "Corporate Sales & Marketing Person" (as everyone there refered to me) at the headquarters for S&S Family Entertainment in Hendersonville, TN. This position was created as I joined the team at S&S and I built that department from the ground up. My job there entailed all things related to our corporate sales and marketing efforts. This includes, website design and development, graphic design for internal and external materials, email marketing, direct mail marketing, social media marketing, corporate/company/group event booking and planning (i.e. seminars, meetings, team building activities, retreats, office parties, employee appreciation parties, networking functions, annual events/picnics, etc) and guerrilla/grass roots marketing strategies. S&S has 15 locations across Tennessee, Kentucky and Southern Indiana:Nashville/Middle TN (5), Knoxville, TN (3), Paducah, KY (1), Louisville, KY (4), New Albany, IN (1) and Cincinnati, OH (1).S&S Family Entertainment owns the 4th largest bowling center chain in the world.
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Market Ambassador, NashvillePierce Promotions 2008 - Aug 2009Portland, Me, Us•Responsible for auditing ambassador staff as well as event locations for compliance on promotional events a retail atmosphere.•Promoted to Market Ambassador after 2 months, duties now include:•Audit staff, promotional set ups and store locations•Recruit and train new hires•Complete additional weekly training and reports•Engagement & Wellness Ambassador, Duties include: •Host 2 promotional Wellness Events every week at area Wellness Centers•Complete weekly training on pharmaceuticals and sponsored brands (promotional messages and client sponsors change weekly)•Complete daily field staff reports to recap each event•Notable Clients: AstraZeneca, Novartis, Colgate, Benefiber, Nexium, Kelloggs, Crestor, Tropicana, Theraflu, Januvia, ReliOn, Kleenex, Alavert, Coppertone, Fiber One, Via -
General Manger, Nashville MarketGmr Marketing 2007 - 2008New Berlin, Wi, Us•Interview, hire and manage team of 2 Team Managers and 12 Brand Ambassadors for the Marlboro Nightlife Program•Train Team Managers and Brand Ambassadors on the logistics of the program, key messages, function of promotional assets and technology•Promoted from Promotions Team Manager to General Market Manager after 5 months of employment•Contracted 75% of all participating venues as a Promotions Team Manager; 100% as a General Manager•Receive, distribute and track inventory and assets weekly•Plan and execute 3 – 5 scheduled promotional Program Nights per week at contracted venues throughout Middle Tennessee•Simultaneously served as General Market Manager for Minneapolis, MN market for 2 1/2 months•Served as Market Scout traveling to and reporting on potential new markets•Served as Lead Facilitator for national corporate company trainings -
Key Category Account ManagerThe Tennessean 2007 - 2007Nashville, Tn, Us•Consistently reached 100 – 150% of monthly sales goals•Sell advertising space in The Tennessean (daily circ. of 174,000; Sunday circ. of 233,000) and related publications on the Key Category Accounts team•Manage accounts for national agency, healthcare and financial territories•Coordinated all advertising sales for “Your Health Monthly” magazine•Build advertising proposals and presentations; develop marketing plans; manage insertions and payments•Work with creative services to plan clients’ creative needs with spec ads and proofs -
National Account ExecutiveKentucky Kernel 2006 - 2007Lexington, UsAccount Executive managing all national advertising accounts. -
Supervisor, Office Of DevelopmentUniversity Of Kentucky 2004 - 2007Lexington, Ky, Us•Supervisor Aug. 2006 – July 2007: Managed daily calling shifts, directly managed 40 callers, analyzed sales/progress reports•Call Leader Aug. 2005 – Aug 2006: Duties expanded to calling targeted donors, training new callers•Caller Dec. 2004 – Aug 2005: Called university alumni inviting them to support their alma mater•Raised over $106,000 in monetary support for colleges within the university from Dec. 2004 – July 2007
Leah Schultz Skills
Social Media Marketing
Social Media
Digital Marketing
Marketing
Facebook
Marketing Strategy
Advertising
Social Networking
Public Relations
Digital Media
Content Strategy
Account Management
Blogging
Event Management
Customer Service
Online Advertising
Social Media Measurement
Copywriting
Sales
Public Speaking
Marketing Management
Online Marketing
Marketing Communications
Strategic Planning
Microsoft Office
New Media
Event Planning
Social Media Analytics
Twitter
Sem
New Business Development
Microsoft Excel
Analytics
Powerpoint
Social Crm
Online Community Management
Market Research
Seo
Writing
Creative Direction
Scrm
Brand Development
Market Development
Community Building
Call Center
Experiential Marketing
Promotions
Customer Relations
Excel
Product Development
Leah Schultz Education Details
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University Of KentuckyAccount Management & Creative Design -
Assumption High School
Frequently Asked Questions about Leah Schultz
What company does Leah Schultz work for?
Leah Schultz works for Krispy Krunchy Foods, Llc
What is Leah Schultz's role at the current company?
Leah Schultz's current role is Director, Brand Marketing.
What is Leah Schultz's email address?
Leah Schultz's email address is le****@****ail.com
What is Leah Schultz's direct phone number?
Leah Schultz's direct phone number is +150260*****
What schools did Leah Schultz attend?
Leah Schultz attended University Of Kentucky, Assumption High School.
What are some of Leah Schultz's interests?
Leah Schultz has interest in Design, Traveling, Live Music, Art, Motorcycles, Photography, Movies.
What skills is Leah Schultz known for?
Leah Schultz has skills like Social Media Marketing, Social Media, Digital Marketing, Marketing, Facebook, Marketing Strategy, Advertising, Social Networking, Public Relations, Digital Media, Content Strategy, Account Management.
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