Leah Marsden Email & Phone Number

Atlanta, Georgia, United States

Remote

Wilmington, North Carolina Area

Greater Chicago Area

Strategist, account manager and occasional shoulder for my clients to cry on. I build end-to-end, monthly or yearly marketing strategies for my clients, encompassing the most tactical day-to-day items and the big picture. I like finding out who your customers are, why they do what they do and how we can show value to them.

Evanston, IL

At Kellogg, I worked as both a copywriter and content strategist, tackling a variety of medium including web, print pieces, invitations, CRM and broadcast email communications and I also managed and wrote the Executive MBA Blog. I also focused much of my energy on marketing research, alumni interviewing, personalization on the website and in email.

Chicago, IL

- Managed, planned, and executed marketing to digital outlets including company website, social media, blog, press releases, email, SEO, and PPC campaigns, reporting results to CEO- Spearheaded website redesign and conversion rate improvement projects while growing company’s content marketing assets- Acted as a social media strategy consultant for client.

Lombard, IL

• Planned and implemented strategic client social media marketing, including producing content calendars, brainstorming and executing Facebook contests and advertising, increasing customer engagement, and targeting.
• Reported and analyzed metrics and made bottom-line recommendations to clients
• Wrote client brochures, video voiceovers, websites, email blasts, print collateral, as well as company newsletters, emails blasts, blog posts, interviews, and bios
• Conducted research, generated tagline concepts, and formulated unique brand identities for client campaigns
• Spearheaded new company communication tool and trained team on best uses

Elmhurst, IL

Responsible for the coordination of projects and tasks. Duties include brainstorming ideas for marketing campaigns, assisting with marketing campaign ideas and vehicles, coordinating with marketing, sales, and technical groups to facilitate marketing functions (i.e. eCampaigns, Case Studies, Press Releases, SEO Reports), copywriting, and work with the.

Bs, Marketing, Magna Cum Laude

Education record