Roii Marketing Manager
Current- Develop weekly newsletters increasing open rates by 20% and click-throughs by 15%- Manage and spearhead social ad campaigns and on Facebook, Twitter, Instagram, LinkedIn, and Pinterest increasing followers by over 100% for all platforms- B2B marketing for our in-house workers' comp retro program- Conceptualize and design graphics for websites, infographics, and social media campaigns- Create quarterly and annual communications plans based on input from board of directors and insights from BIAW goals and strategic plan- Collaborate with other BIAW departments to define and execute specific strategic communication plans that align with our strategic plan- Monitor site analytics and provide monthly reports on site usage and KPIs with Google Analytics- Develop, film, and edit videos including one webinar that I created for COVID-19 and job site safety that reached over 3,000 views - Direct report for Writer/Editor- Migrated old website and database to cloud-based WordPress and Salesforce platforms