Purposeful Solutions Co. offers marketing services including project management, SEO research, blog formatting and scheduling, social media scheduling, graphic + document creation, event planning, software setup + management (Thrive Cart, Asana), and QuickBooks payroll processing to small and mid-sized businesses.

• Manage end-to-end trade show and client event planning for 75 events annually within a $350,000 budget• Develop global working relationship with marketing team to promote each event on company website and linkedin page• Follow up with participants after each event to determine success metrics• Foster relationships with trade show vendors to negotiate terms for each event annually • Manage global rebranding project as US Project Manager

• Create content for LinkedIn Page; Increased LinkedIn page followers by 300+ in 5 months• Created company's instagram page to enhance recruiting efforts; develop content calendar, write copy, create guidelines for photo submissions, took and edited photos, gained 130+ followers in two months• Website content manager; managed process between copywriter and business line managers, input new copy and events into Wordpress site• Develop content for eblasts using constant contact or paperless post; generate buzz prior to conference events, send press release information and manage networking event invitations• Use PDF editor to edit and update marketing materials; collaborate with contract graphic designer for larger jobs• Salesforce admin; responsible for updating page layouts, creating validation rules, creating and refining reports for weekly sales meeting• Active participant in Culture Committee, promoting internal employee engagement initiatives• Implement and communicate training policies and procedures to sales team• Create and maintains detailed Salesforce training manuals and sales team policies and procedures binder • Support team of 14 senior managing directors by managing sales meetings, conference preparation/budget• Provide analytical data to sales manager on a weekly basis using Salesforce reports• Founded Cortland Run Club and concept of Cortland Parents Club• Initiated wellness program in company cafe

• Manage multiple phone and email inquiries from clients, negotiate terms, solve conflict• Create client contracts, reserve space for client events, plan menus, take detailed notes to communicate to staff• Provide administrative support to Group Sales Manager & banquet team• Utilize Gather CRM database to manage event data using detailed notes about each inquiry• Enter 25+ leads monthly to Gather CRM system, follow up on leads to convert to sales• Created a detailed 2015 marketing calendar for our department including convention dates• Created 90 day marketing plan for Q3 including new ways to attract business during slow months• Flourish in fast-paced, high volume sections on the busiest sales days at the highest-grossing Rock Bottom restaurant• Work face-to-face with guests building relationships by using genuine customer service skills• Work as a team with all areas of the restaurant including bussing, running food and helping other server sections

• Assisted with development, coordination, and execution of online marketing activity for Wilson's largest online accounts, including Amazon.com• Developed creative social media marketing initiatives for:-Blade Racquet + St. Patrick’s day; generated 481 likes, 467 shares & 47 comments-Juice Racquet + Mother’s Day; generated 592 likes, 430 shares, 443 comments • Developed Mother’s day web giveaway for HomeRun Monkey; 1,190 contestants entered, 10.4% email open rate, 1.1% CTR• Utilized time management skills to organize multiple projects at once , ensuring digital assets were created on time and distributed to accounts on time for product launches• Supported sales team by building strong relationships with over 30 key accounts to ensure opportunity for growth & access to prime ‘web real-estate’• Established relationships with individuals at all levels of the internal organization across all 3 sports divisions• Increased online promotion activity across all online vendor accounts by at least 20% each month (average) versus 2014 results• Utilized Amazon Vendor Central NIS to set up 1,000+ items on amazon.com for each Wilson or Demarini product launch includes providing search terms to improve SEO• Proficient in Amazon A+ page technology; used to create over 75 thorough product detail pages for sales-initiative products to increase SEO• Audited major Golf websites and updated content to current promotions; communicated with accounts to get Wilson Staff on eblasts and optimize their landing page spaces to include Wilson Staff • Managed brand page updates on 5 large online retailer accounts including tgw.com, golfsmith.com, globalgolf.com, amazon.com and pgatss.com• Analyze and communicate the success of promotional activity to Marketing and Sales Teams in monthly recap reports using Microsoft Excel• Organize and maintain the marketing and promotional calendar

• Promoted to B2C Ecommerce Specialist; an evolving, entrepreneurial position• Proficient in complex systems including SAP, Magento, Cybersource, Salesforce• Worked independently to manage order logistics for 200+ orders daily and customer retention on Wilson.com and Demarini.com includes all aspects of the order experience (inventory issues, returns/refunds, credits, etc)• Managed a variety of projects daily, each with high importance and varying deadlines• Created Channel IQ (CIQ) management report which was a new initiative for Wilson.com, communicated formatted report to sales teams and upper management, created tracking and analysis reports using excel to monitor success of program• Created CIQ violator database where I identified 177 violators by account and an additional 38, with partial identifying information to help decrease violations• Utilized Salesforce to manage and access pertinent account data• Trained 3 people on use of Magento and Cybersource to manage orders• Trained Demarini team on order processes• Created electronic training manual for training and reference purposes• Created a daily report using Microsoft Excel to organize communication about consumer orders, out of stock issues, and manage backorders; communicated report to customer service team

• Provided exceptional customer service via phone and email to our B2B vendor accounts• Worked with sales team of 5 Territory Managers as the face of our brand to accurately enter 125+ orders via phone and email daily using SAP• Followed-up on situations; worked with several different divisions to urgently resolve all customer questions and issues• Paid close attention to detail; organized all orders by salesperson and region• Recognized by several management team members for outstanding efficiency and service• Trained and guided 3 new team members in this role• Worked on special projects assigned by management*Projects included: • Created a detailed training packet for all Racquet Service Specialists (RSS) to reference when describing differences in our 2014 rackets • Created E-blasts for entire service group to send out to customers listing our specials• Presented training material about how to improve customer service by using E-blasts and Microsoft Outlook features• Planned a summer and holiday event for 85 people as part of the 'Team Building Committee' I was directly responsible for the creation of marketing materials in addition to planning and budgeting for the events on a $2,000 budget

• Planned and promoted activities and events – Most successful was a fundraiser for Go Pink! Organization during Women's Soccer game - Raised $3,000 with 200 guests in attendance• Managed Scoutware email database• Creating biweekly, themed email blasts and distributed to over 200 emails• Led event promotion and game day fan involvement• Captured pictures and videos for marketing materials, executed half-time activities at football games• Partnered with Qdoba representatives to recruit tailgaters to compete for prizes each game• Recruited 2-3 Culver's kids each football game, distributed prizes• Created athletics department portfolio to recap my work

• Defined business problems and determined possible solutions for two different clients • Conducted telephone interviews along with secondary research• Wrote a 14 page business report which combined the research I conducted, my analysis and recommendations• Provided prompt and accurate feedback and recommendations to clients about research conducted

• Created a website for restaurant (http://www.anchorfun.com/) *Site has been updated since I left but the framework and most things remain the same*• Managed Google Analytics to monitor website statistics; Received over 400 page views in 3 months • Managed social media strategy; Increased Facebook 'likes' by 500+ in 4 months• Delivered above and beyond, genuine customer service to all guests• Able to work as a team and also thrive working independently in a very fast paced environment• Happily worked to ensure all of the non-glamorous duties of being a waitress (i.e. cleaning tables, taking out trash, sweeping) were completed each shift

• Shadowed ESPN Marketing Consultants on sales calls/appointments learning how to personalize sales appointments, provide benefits and handle objections; included 3 hours of cold calling during which, I set 2 sales appointments• Created a radio marketing campaign for Froedert & the Medical College of Wisconsin• Researched current local news with which I used to write and record a 2-3 minute weekly news update in Spanish using Cool Edit Pro software• Produced and managed the weekly Club Deportivo show for 1510 Deportes; interacted in Spanish with live callers on our Saturday morning show (Club Deportivo) • Translated various documents and radio commercials into Spanish with minimal help, including a legal contract• Assisted with different promotional events helping set up and tear down, wrote event recap's and created PowerPoint and Photoshop visuals• Planned and organized softball event with team of 2 other interns; presented proposed event to CEO within a budget, managed execution and wrap up• Provided administrative support with special project for the Program Director

• Worked as a peer-leader and mentor for groups of 10-15 new and/or transfer students; Coordinated team-building activities, led campus tours • Organized confidential student registration information, filed information• Led info sessions for new and transfer students on class scheduling, financial aid and transfer credits• Assisted in planning of orientation/recruiting events & breakout sessions

• Selected by Spanish professor to aid, approximately 5 students per semester, in mastering basic Spanish grammar and pronunciation at the collegiate level• Attended lunch-time study sessions for groups of students to ask me questions and get help with homework• Maintained a close relationship with all three on-campus Spanish professors