As the founder of Sinuate Media, I have spearheaded a marketing tech & communications firm specializing in a holistic approach to marketing. Since 2006, we have catered to diverse industries including CPG, healthcare, food & beverage, entertainment, and professional services.My ExpertiseIntegrated Strategies: I excel at blending digital and social media campaigns with traditional marketing strategies to create cohesive brand messages and maximize impact.Brand Consistency: My work ensures consistent branding across media platforms, maintaining a unified image and message for clients.Strategic Consulting: I provide expert guidance on digital marketing plan development, including interpreting analytics to drive strategic decisions.Creative Campaigns: From concept to execution, I develop & implement innovative marketing campaigns tailored to clients.Marketing Tech Leadership: My expertise includes leading technology-driven marketing initiatives such as SEO, social advertising, and funnel optimization.Fractional Chief Marketing Officer: I offer fCMO services to establish branding strategies, marketing plans, and digital/social media strategies while building in-house marketing teams.Notable AchievementsCannaland: As a fractional CMO, I led the launch of Cannaland, the world’s first cannabis metaverse. We attracted 10,000 virtual attendees to pre-launch events, garnered over 100M media impressions, and sold 10.5M tokens.Tour de France Viewership: I orchestrated a comprehensive blogger outreach & digital marketing campaign that increased viewership 3x from the previous year.Brand Presence & Strategy: I have established social media presences and provided strategic counsel for major brands in television and consumer products, including the NHL, Black & Decker, and Dewalt.Partnership Marketing: I led successful partnership marketing initiatives with notable brands and organizations such as Red Bull, Fair Harbor, the Orioles, and Webster Hall.

The Kernel, headquartered in Charleston, South Carolina, is a technology advisory firm that seeks to identify, validate, invest, and deploy emerging technology for our global clients.

As a Senior Advisor at Sage, I specialize in social media, digital advertising, and reputation management for the healthcare sector. Sage serves healthcare clients from Fortune 50 companies to emerging startups. Our services encompass marketing research, strategic planning, and integrated marketing communications, tailored specifically to meet the unique needs of the healthcare industry.

Market3Geo is the first embedded intelligence cloud-based artificial intelligence platform configured for sales, marketing, supply chain, finance, and logistics. The platform includes market data and spatial intelligence through a deep integration with Esri's GIS platform. It helps answer questions like:- Do you have the right items in inventory when your customers are ready to purchase?- Do you know how weather and gas prices impact your sales and operations?- Do you use information about current events in your risk models?- Do you use market indicators in financial analysis?- Are you using consumer behavior data to improve forecasting?- Do you know who your customers are?After extensive development, we are now launching the platform with four modules:- Customer Acquisition- Demand & Inventory Modeling- Profitability & Risk Modeling- Network ModelingMarket3Geo's platform is cloud-based or can be integrated through an API for more tech-savvy organizations. Market3Geo is based in Columbia, Maryland with presence in New Mexico and Florida.

The Arrowhead Center at NMSU is an incubator providing support to product developers and entrepreneurs launching start-up companies.As an Enterprise Advisor, I provide digital marketing strategy consulting to start-up businesses preparing to launch into the marketplace for the first time. In addition, I advise on product promotion, social media marketing, and online branding.LAUNCH Competition Judge (2015, 2016)

Designed and taught the course "E-Commerce for Art Students," for the Department of Art in which students had to concept and start an online business in one semester. This interdisciplinary course requires students to start a business, build a website, and market their products or services in order to achieve sales.

Approach Positive was acquired by Sinuate Media in May 2016.--------------------------------------------------------------------------------------------Approach Positive is a marketing and communications firm serving the sciences. We believe in giving a voice to those dedicating their lives to the pursuit of knowledge and discovery, improving our communities and embarking on noteworthy missions.Our approach is to provide the means and strategy to help such organizations reach those who should know about their work. In order to do this, we’ve designed an effective process especially suited for marketing the sciences, technology and medicine. The process includes:Planning ➞ Content Development ➞ Public Relations ➞ Digital Marketing Management ➞ Analytic EvaluationAs the Co-Founder and Managing Partner, I am responsible for our clients' strategic planning, email marketing programs and public relations.Learn more: https://www.approachpositive.com

- Organized and ran digital marketing campaigns for entertainment clients including releases of video games, television, DVDs, movies, books, and music. - Responsibilities included developing creative concepts for online marketing, proposal creation for clients, researching online outlets, vendor management, website & blogger outreach to generate online publicity, distributing content, and overseeing of creative development of online games and sweepstakes.- Clients included American Express, History Channel, A&E, E!, Oxygen Network, Svedka Vodka, Atari and others.- Provided consulting and strategic POVs to major brands on marketing uses of new technology- Assisted in managing a trend program to introduce corporate executives to new and emerging technology, fashion, food, and consumer products. - Executed online promotions for the publishing industry on BookDivas.com

Assisted in coordinating education programs and meetings for doctors to learn about new pharmaceuticals, including preparation of program materials, speaker coordination, and program evaluation.

- Established & managed a virtual team of writers to develop content for the music section of Kiwibox.- Forged relationships with major records label for content and advertising opportunities- Created & maintained an editorial calendar- Conducted interviews of musicians & reviewed new music- Published content using Kiwibox's custom CMS & HTML

Edited and wrote college guidebooks on George Washington University, Boston College, American University, University of Wisconsin, & Indiana University.

Worked with the media buying team to determine Kenneth Cole's advertising strategy and plan.