Leah Kalemba Email & Phone Number

Irvine, California, United States

Lead omni-channel marketing strategy and implementation for key retail accounts, builder divisionand growing footprint of Experience & Design Centers. Responsible for integrated marketing management, advertising campaign development, e-commerce optimization, promotional planning and ROI analysis.

Irvine, California, United States

• Plan, develop and execute initiatives and programs for trade specifier clients, including content, events and outreach experiences• Lead and manage activations, projects and initiatives for branded activities around new and existing showrooms• Identify and manage key influencers and partnerships; build and manage content and execute marketing campaigns with key trade designer influencers• Manage and execute the Thermador Kitchen Design Challenge initiative, including trade partner submissions, management, judging and awards gala• Responsible for Thermador Design Council, communication/outreach, annual meetings and events• Management of NKBA, AIA, ASID, IDS and other design/trade affiliations• Management, engagement strategies, outreach, reporting and data analytics for Star® Partner Program• Manage the Thermador Corporate Social Responsibility program; Diversity in Design Pipeline• Create and lead trade specifier research • Develop and execute brand activations and branded experiences at trade shows and trade event experiences• Serve as lead brand contact for builder content, CAD, trade tool deliverables assets and project activations• Initiate, create and implement fully integrated marketing campaigns and plan budget allocations

Luxury Portfolio: VIKING | LA CORNUE | AGA | LYNX | MARVEL | U-LINE | EVO• Dual role leading marketing for Marvel brand, consulting for AGA brand and managing cross-brand marketing for Middleby Residential trade channel, including dealers, designers, architects and builders• Drive Marvel brand strategy, marketing plan and experiential activities that align with the ethos and goals of the brands• Prepare the strategic product development plan at the facility level, dovetailing with overall business plan• Concept and write targeted marketing materials, such as literature, training, digital marketing, PR outreach and promotions• Support sales team objectives by providing them with appropriate tools, materials and presentations• Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth• Attend and present at trade shows and events on behalf of the business• Work closely with all aspects of the business to gather product and channel insights.• Provide recommendations to drive category distribution and market share• Review changing and differing priorities by territory and how these impact channel marketing• Analyze competitive environment and consumer trends• Build strong working relationships with brand stakeholders and host training • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly

Rockford, Mi

Past Work:- NxGen MDx Clinical Molecular Diagnostics Laboratory: Web Site, Genetic Carrier Screening Brochure, Company Profile, Sample Methodology Sheet, and Patient Letter- Restoration Dental: Brochure- Midwest Excess Rock Magazine: Horse the Band Interview and Article- The French Knot: Web Site- Ad Club of West Michigan: Direct Mail- AD2 West Michigan: 3TO6 Campaign- Milk for Thought: Marketing Plan, Latch On America Campaign

Teach a one-hour MMA fitness class at Fighthouse MMA with heavy bag boxing drills, circuit training for power and speed and mittwork. Taught dance cardio class at Moveir Dance Studio and Evolve Personal Training. Source to Elite Daily for fitness recommendations.

Manage a diverse portfolio of leading consumer brands in the premium cooking and refrigeration industry. Conduct ongoing conversations with channel partners, interior designers and epicureans to provide context for marketing initiatives. Plan, write and art direct advertising, direct marketing and other campaigns, develop and implement content plan and social media program, manage media planning and public relations outreach, negotiate product placements and contra agreements, support trade show efforts nationwide, collaborate in line transition, analyze market and competitive data, and influence merchandising and promotions.

Greater Grand Rapids, Michigan Area

Host of the West Michigan Opry, a two-hour music variety show featuring live country and bluegrass music and comedy. The premiere night was Saturday, November 12, 2016 at the Wealthy Street Theatre.

Key member of client service team for a top 50 business-to-business advertising agency. Led three active accounts, marketing custom luxury wine cellars, calcium chloride products and leading business technology services. Also provided significant support to three additional national-level accounts. Executed strategic and tactical elements on high volume of fast-paced projects, working seamlessly with client and agency departments including art and design, copywriting, electronic media, production, public relations, accounting, and agency management. Also was acting community manager for growing online community with routine efforts to engage users, monitor activity, bolster membership, set measurable goals and track metrics. I attribute much of my professional experience to the trial-by-fire projects here. Thank you, Alexander Marketing for 7 educational years!

Generated copy for direct mail, brochures, advertisements, press releases, RFP proposals and more. Tailored content to dovetail with strategy and client's preferences in tone, key messaging and format.Significant project management responsibilities--interfaced directly with the client, account team, art department, production manager and fulfillment houses to ensure completed assignment meets deadline, budget and quality standards and stays true to the overall strategy.

Write sports and recreation articles for Grand Traverse Mountain Bike Association's outdoor magazine, Northern Motion, available online at www.gtmtba.com. Articles Published, Spring 2012 Issue:Cover Feature Story: "World-Class Cyclist Brent Bookwalter Talks Michigan Mountain Biking and the Off-Road Advantage" "Let's Yak About Kayaking: 7 Must-Paddle Waterways"Articles Published, Winter 2012 Issue:Cover Feature Story: "13 Ways to Make the Most of a Michigan Winter""Keep Your Dog Sane Through the Winter Months"

Greater Grand Rapids, Michigan Area

Created, wrote and implemented the 2012 Healthy Kent Communications Strategy & Plan. Participated in regular meetings to address progress against goals and market challenges. Completed full build-out of Healthy Kent web site including selecting digital platform, building site architectural and writing page content, designing the site, and presenting to committee chairs for approvals.

Wrote newsletter articles and press releases, proofread documents. Designed newsletters, advertisements, brochures, direct mail pieces, pluggers and event flyers. Created storyboards for new client pitch and assisted with special event planning. Created and maintained media lists and monitored clips and media coverage.

Coordinated all advertising and marketing communications, working directly with the sales staff and company owner. Drafted and implemented advertising plan for 2005, resulting in one million impressions annually, below budget. Designed layout and wrote copy for advertisements, direct mail and other promotional materials. Generated 23 sales leads in less than a year’s time, one resulting in a $190,000 real estate transaction. Created direct mail campaign that generated a response 11 times over the industry standard. Sought sponsorships with local retailers to save $1,000 in event planning costs for commercial development open house. Negotiated print media buys and analyzed market demographics and compiled targeted marketing lists.

Greater Grand Rapids, Michigan Area

Managed the store layout and appearance with regular rotation to freshen displays and strategy to showcase products with higher margins and demonstrate versatile styles. Created and implemented design concepts for window displays, entry and complete furniture sets. Implemented furniture layouts, staging with accessories, lighting, rugs, linens, etc.

Bachelor Of Arts, Advertising And Public Relations

Activities and Societies: Grand Valley Ad Club American Marketing AssociationDean's List Areas of Emphasis: Copywriting, Graphic Design.

Education record

Case study consult for marketing professor

Education record

Provided case study consult for 522 Marketing Management Course.

Education record

Activities and Societies: National Honor Society, International Club, Theater, Track & Field