Leah Larson

Leah Larson Email and Phone Number

Chief Marketing Officer | Modernizing B2B Brands and Positioning Businesses to Capture Greater Market Share @ Madison Air
Leah Larson's Location
Minneapolis, Minnesota, United States, United States
About Leah Larson

I am a visionary marketing executive who modernizes brands and positions businesses to capture greater market share. Leveraging B2B and B2C experience across the services, manufacturing, higher education and healthcare industries, I quickly assess opportunities, create an inspiring vision and achieve success by leading evolution of business models, value propositions and global product offerings to deliver transformational growth. Known for my natural business instincts coupled with strong persuasion skills, I develop and embrace strategies that deliver results and seek change and improvement for those that don’t. A strong advocate for the customer, I immerse myself in their business to ensure our offerings create value. Drawing on my expertise in brand strategy, digital innovation and M&A, I excel at driving change and elevating the impact of the marketing function.Described as an inspiring, fearless and empowering leader, I operate with integrity and kindness balanced with high performance expectations and accountability. My passion for recruiting and developing talent has been a hallmark of my career. I bring a global mindset to build cross-cultural collaboration and solve complex business issues that cross geographic borders. Specialties:• Business Growth• Strategic Planning• Talent Development• Innovation• Customer Experience• Brand Strategy• Go to Market Strategy• Selling / Marketing to Institutional Customers in Foodservice, Lodging, Hospitality & Senior Living• M&A• Market and Opportunity Analysis• Value Proposition Development • B2B Sales• Digital• Cross-Functional Team Leadership

Leah Larson's Current Company Details
Madison Air

Madison Air

View
Chief Marketing Officer | Modernizing B2B Brands and Positioning Businesses to Capture Greater Market Share
Leah Larson Work Experience Details
  • Madison Air
    Chief Marketing Officer
    Madison Air Aug 2021 - Present
    Chicago, Il, Us
  • Blue Cross And Blue Shield Of Minnesota - Further
    Chief Marketing Officer
    Blue Cross And Blue Shield Of Minnesota - Further Jan 2020 - Oct 2020
    Eagan, Mn, Us
    Reporting to the CEO, recruited to lead and evolve the marketing function for Further (healthcare finance startup). Led all aspects of marketing including brand, communications, digital and customer experience. Marketing and Sales efforts targeted to health plans & HR leaders of large national employers. Elevated brand positioning from awareness generation to thought leader; and led definition of customer journey and prioritized moments for differentiation.
  • Ecolab
    Vice President Marketing & Strategy
    Ecolab Sep 2018 - Jan 2020
    St. Paul, Mn, Us
    Promoted to head Marketing and Strategy for Ecolab's largest business division. Reporting to business unit General Manager, led team of 70 associates. Member of CEO's Global Management Team. Business sells to Institutional customers in Foodservice, Lodging & Senior Living. Responsible for strategic business leadership and direction setting, market positioning, brand, innovation, and talent development for business in period of significant change and transformation. Refreshed innovation strategy resulting in 4X improvement in incremental revenue and launched refreshed value proposition to capture changing market dynamics.
  • Ecolab
    Vice President Global Marketing & Strategy
    Ecolab Nov 2016 - Aug 2018
    St. Paul, Mn, Us
    Head of Marketing and Strategy for global service business. Reporting to business unit General Manager, led global team of 28 associates. Business sells to customers in Food Processing & Manufacturing, Foodservice, Restaurants, Lodging & Senior Living. Responsible for growth strategy, brand, innovation and talent development. Led business strategy for successful M&A and evolved value proposition and business model with digital capabilities.
  • Ecolab
    Vice President, Marketing - Global Portfolio Strategy
    Ecolab Jun 2015 - Nov 2016
    St. Paul, Mn, Us
    Promoted to newly created position to lead globalization of the Institutional Division's $3B product portfolio and associated growth and innovation strategy. Delivered portfolio strategy and roadmap to refresh and re-brand the company's largest product portfolio.
  • Ecolab
    Senior Director Of Marketing - Full Service Restaurants & Warewashing
    Ecolab Apr 2014 - Jun 2015
    St. Paul, Mn, Us
    Promoted to lead and develop growth strategy and marketing initiatives for $900M product line and full service restaurant customer segment. Led and developed team of five marketing managers. Set vision and established plan for company's largest global program launch.
  • Ecolab
    Director Of Marketing - Long Term Care & Housekeeping
    Ecolab Jun 2011 - Apr 2014
    St. Paul, Mn, Us
    Recruited back to Ecolab to lead and develop growth strategy and marketing initiatives for housekeeping product line and senior living customer segment. Led and developed team of four marketing managers.
  • Capella University
    Senior Manager; Market Lead
    Capella University Jul 2010 - Jun 2011
    Minneapolis, Mn, Us
    Business lead for Capella University's newly launched School of Public Service Leadership representing $20M in annual revenue and 5,000+ active learners. Led creation of portfolio strategy and pipeline, and implemented new value proposition and associated advertising strategy to improve prospect conversion and sales effectiveness.
  • Ecolab
    Corporate Account Manager
    Ecolab Sep 2009 - Jun 2010
    St. Paul, Mn, Us
    Selected by Division General Manager as a development assignment for high-potential associates. Managed relationship with 15 national corporate accounts in Institutional markets (Restaurants, Hotels & Senior Living) representing $6.5M in annual contract volume. Developed sales pipeline of $2M, negotiated and signed two new national restaurant chains, and delivered 100% account retention.
  • Ecolab
    Marketing Manager
    Ecolab Jul 2008 - Sep 2009
    St. Paul, Mn, Us
    Manage Foodservice and Hospitality customer segments representing 45% of Division’s total contract volume. Analyze segment growth potential and develop strategic plan to capture highest impact initiatives. Drive implementation of program initiatives through effectively leading cross-functional teams; and presenting and selling ideas to senior management.
  • Ecolab
    Assistant Marketing Manager
    Ecolab Jan 2007 - Jun 2008
    St. Paul, Mn, Us
  • Hewitt Associates
    Sales
    Hewitt Associates May 2004 - Dec 2006
    London, Gb
    Manage accounts and develop new business opportunities for Midwest consulting clients. Create demand for services through company and industry research, marketing events and campaigns, and expansion of current relationships.
  • Katun Corporation
    Marketing
    Katun Corporation May 2001 - May 2004
    Minneapolis, Mn, Us
    Planned, recommended, implemented, and evaluated marketing plans and ensured that sales department and 1,750 customers had most complete and accurate information regarding product availability and pricing. Executed market planning and analysis, customer loyalty initiatives, promotional programs, and strategic market planning with the goal of increasing the competitiveness of 3,000 Katun products.

Leah Larson Skills

Benefits Administration Cross Functional Team Leadership Strategy New Business Development Leadership Strategic Planning Marketing Strategy Management Analytics P&l Management Selling Marketing Market Planning Budgets Pricing Segmentation Sales Analysis B2b Competitive Analysis Marketing Management Product Marketing Business Development Budgeting Pricing Strategy Business To Business Brand Strategy Business Growth

Leah Larson Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Mba
  • St. Norbert College
    St. Norbert College
    International Business And Spanish

Frequently Asked Questions about Leah Larson

What company does Leah Larson work for?

Leah Larson works for Madison Air

What is Leah Larson's role at the current company?

Leah Larson's current role is Chief Marketing Officer | Modernizing B2B Brands and Positioning Businesses to Capture Greater Market Share.

What is Leah Larson's email address?

Leah Larson's email address is le****@****ail.com

What is Leah Larson's direct phone number?

Leah Larson's direct phone number is +165125*****

What schools did Leah Larson attend?

Leah Larson attended University Of Minnesota - Carlson School Of Management, St. Norbert College.

What skills is Leah Larson known for?

Leah Larson has skills like Benefits Administration, Cross Functional Team Leadership, Strategy, New Business Development, Leadership, Strategic Planning, Marketing Strategy, Management, Analytics, P&l Management, Selling, Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.