• Brainstorm new and creative digital marketing growth strategies• Develop department growth plan and manage it with the full team• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Plan and oversee execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Execute, and measure digital experiments and conversion tests and determine marketing paths• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Optimize user funnels• Identify trends and insights, and optimize spend and performance based on the insights• Collaborate with internal teams to use integrate digital marketing with overall integrated marketing strategies• Collaborate with vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Plan and oversee execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Brainstorm new and creative digital marketing plans and oversee implementation • Plan, execute, and measure experiments and conversion tests• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative digital marketing growth strategies • Collaborate with internal teams to use integrate digital marketing with overall integrated marketing strategies• Collaborate with vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Responsible for managing all aspects of our client's digital marketing footprint from top of funnel outreach through digital conversionsAnalytics* Manage analytics reporting and data analysis for a variety of client websites* Work with Google Analytics and Omniture to review site trends and behaviors and make recommendations for improvements to clients sites to drive more leads.* Create and report on conversion behaviors* Track and report on ROMIInbound Marketing* Perform initial and ongoing search engine optimization for a variety of client websites* Manage paid search campaigns on both Google AdWords and Bing Ads* HubSpot Partner certified* Manage client and Pipitone Group HubSpot installations, inbound marketing strategy, and ongoing optimizationOutbound Marketing* Manage digital advertising campaigns and modifications based on performance* Manage client's email campaigns and nurturing paths for communications with prospects and existing clientsLead Generation* Review conversion metrics and adjust form fields, size, and calls to action to optimize conversions* Responsible for developing lead scoring processes and aligning with sales process* Manage communication process between marketing automation systems and CRM systems

* Create site maps, flow diagrams, content maps, and navigation concepts.* Develop strategy for content presentation, content organization from site map to implementation, specializing in high page count sites organization.* Coordinate receipt deliverables across departments, functional areas and external sources to ensure on-time and on-time delivery.* Work with the design team to create wireframes based on conversion goals and determined content funnels. Provide feedback on design usability.* Manage site and application implementation with the development team, including reviewing functional specification and focusing on leveraging content management systems for the best results for content managers.* Responsible for final testing of the site for quality assurance and accuracy.* Implement content in a variety of content management systems when necessary.* Develop estimates, proposals and client presentations in conjunction with business development team and stakeholders to create new business opportunities.* Designed and implemented a spreadsheet for the ongoing tracking of estimated time versus actual time resulting in an efficient method of providing earlier awareness of risks of going over budget.* Ensure all projects stay in original defined scope.

* Maintained all departmental expense budgets, accounts receivable and accounts payable, providing a 20% cut in costs year-over year.* Managed online ad operations staff, including creative delivery and effectiveness, KPI reporting, and customer billing.* Spearheaded implementation of new online advertising delivery system, working with 3 departments to ensure accurate reporting, billing, and delivery of banner advertisements.* Coordinated online marketing for new products and existing products, both web and print, including social media, text messaging, and traditional online advertising.* Ensured that appropriate systems were in place for timely and resource-efficient responses to demands on departmental talent.

* Planned, developed, and implemented strategies, programs, and products to generate revenue and/or user engagement.* Identified, negotiated, and managed strategic relationships with content and technology partners and vendors.* Performed cost and productivity analyses.* Directed marketing efforts for revenue and audience generating products.* Ensured all deliverables from 5 departments were on time for the site redesign over a 9 month period, including both news and classified sites

* Ensured that the shop was loaded to capacity as well as making sure that each job was completed on time and to specifications.* Ensured necessary materials were in stock and worked with purchasing for on-time delivery.

* Managed the exterior signage process for a variety of customers, including permitting, manufacturing, shipping, and installation of exterior signage, taking pricing, deadlines, landlord requirements and corporate branding standards into consideration.* Ensured necessary materials for signage production were in place, including forecasting future needs and planning for new location rollouts.* Reviewed and negotiated contracts and maintained compliance throughout.

* Maintained an accurate account for all inventory levels for the tool and die department* Made all decisions on when to order new components, including contacting vendors, pricing and whether to make or buy, based on machine loading and delivery time