Responsible for cross-company product launch strategy. PR lead for Sales & Service Cloud and Salesforce Starter, an initiative designed to help customers try, buy and find success faster

joined Salesforce global comms team through acquisition

• Led VC funding announcement for Human Inc., a tech startup emerging from stealth mode. Guided corporate narrative and media strategy. Landed features with Buzzfeed, Geekwire, Recode, the Seattle Times, TechCrunch, VentureBeat, VentureWire and Xconomy to improve consumer mindshare and drive traffic to Human’s Kickstarter campaign.• Delivered an integrated communications plan for NetHope Global Summit, the largest annual gathering of CIOs and tech leaders. Highlighted impact of NetHope’s network of technology leaders to promote the Summit and drive record attendance.• Advised an outdoor adventure company in a land-use dispute with the City of Seattle. Spearheaded media outreach and grassroots activity highlighting unjust fines and hostility toward small business. Media and citizen pressure attracted Mayor and City Council attention. As a result, City re-opened negotiation and forgave thousands in fines.• Managed social, PR and marketing for a new restaurant opening. Conducted market research to inform media and social strategy and goals. Within 1 week, exceeded special event revenue and social engagement goals. Secured coverage with the Seattle Times, Zagat, Eater, Seattle Weekly, Seattle Metropolitan Magazine and others.

Led all facets of global communication including strategy and execution of internal, external and analyst relations programs• Articulated corporate turnaround story to restore investor customer and employee credibility. Rebuilt analyst and media relationships and program.• Managed global media strategy, messaging and media outreach to secure coverage in BetaNews, Geekwire, Puget Sound Business Journal, PM.com, TechRepublic and others. In 8 months, improved mentions 64% and grew feature coverage 81%. Grew PR budget 15%.• Introduced annual business agility survey to establish thought leadership and give context for product news. Designed survey and analyzed findings to build a data-driven narrative. Secured 45 features in global markets. Doubled record for leads/white paper.• Led global AR program. Facilitated strategy days, inquiries and briefings to improve analyst perceptions. Led all major Gartner, Forrester and IDC evaluations in close collaboration with product team. Improved perception of Changepoint's product vision. Secured Leadership position in three consecutive Magic Quadrants and Visionary placement in two consecutive Magic Quadrants.• Launched new features in collaboration with product and sales. Developed messaging, secure customer references and brief analysts. Communicated analyst and customer feedback. Led launch communication. Secured 20+ editorial placements and 2 analyst mentions to reach buyers considering agile solutions.• Created and ran communication programs to improve employee NPS by 200% in 2 years.• Identified and reported program OKRs. Managed junior staff, budget, agencies and vendors.

• Led global corporate communications. Managed all media engagement, analyst relations, messaging and positioning.• Built visibility by providing industry news and trends commentary to Bloomberg West, VentureBeat, Geekwire and AdExchanger, the leading marketing trade.• Led Artisan Mobile acquisition strategy. Quieted acquihire rumors and refocused narrative on company vision. Secured positive, on-message coverage with key targets. VentureBeat called it ‘a new era of higher-level competition between the top integrated toolsets in the space’.• Shared community-focused culture through proactive influencer engagement. Secured positive coverage of the TUNE House scholarship for women pursuing careers in technology in 125+ publications including the Associated Press, New York Times, CBS News, Daily Dot and the Chicago Tribune. Increased awareness and candidate perception and improved response rate.• Managed $350k+ annual budget and two agency teams (N. America & India). Collaborated with content, social and demand generation counterparts to maximize impact with integrated campaigns.• Built TUNE’s first AR program. Designed and executed personalized engagement plans to introduce vision and product capabilities to Forrester, Gartner and eMarketer influencers. Represented TUNE in all engagements. In 6 months, introduced TUNE to eight new analysts, influenced 10+ reports and was quoted by Gartner, Forrester and eMarketer.• Wrote all corporate communications content including releases, editorials, blogs and pitches. Ghostwrote for CEO and executives.

• Recruited to lead Edelman’ Data Security & Privacy accounts and staff. Guided communication response for privacy and information security matters. Built and leveraged media relationships to secure coverage in trade and business publications.• Led the Experian Data Breach Resolution account. Managed 3 junior staff focused on media relations, thought leadership and content creation including white papers, news releases, survey narratives and announcements. Secured national coverage in USA Today, the Wall Street Journal, Bloomberg and top-tier trade outlets.• Founding member of Symantec’s storytelling team member. Managed all media relations for Cyber War Games, a real world-inspired simulation. Hosted media on-site, briefed spokespeople. Secured coverage with all four broadcast networks, the Financial Times, CNET, Business Insider and Forbes. Coverage reflected strong message pickup and referred to Symantec as a leader in cybersecurity, a fresh business focus.• Introduced reporting and integration processes to improve collaboration between Symantec corporate communications and global marketing.• Developed and presented year-long strategic plans to organically growth all corporate accounts. Mentored junior staff.

• Managed worldwide PR, corporate, crisis, recruiting and diversity communication strategy.• Led Microsoft global news engine and Rapid Response team. Managed news planning. Briefed senior executives on news of the day. Managed breaking news and corporate issues.• Supervised worldwide PR team: Developed and communicated guidance to 95+ global Microsoft subsidiaries. Built an influencer management program targeting US-based foreign correspondents to expand international coverage of key corporate and product news.• Managed a three-person team to establish Microsoft as an employer of choice. Led client relationship, ensured team hit metrics. Secured coverage with BusinessWeek, the Financial Times, Fortune, Wall Street Journal, Seattle Times and others. In 2 years, grew account billings by 600%.• Supported CEO and COO in all international media tours. Provided strategic recommendations, produced relevant materials and served as liaison between corporate Microsoft and its subsidiaries.

• Represented technology, corporate and consumer clients including American Express, Four Seasons Hotel Seattle, Washington Global Health Alliance and the Greater Seattle Business Association.• Secured 250+ features with the Wall Street Journal, USA Today, Travel and Leisure, Sunset, the Seattle Times, Seattle Metropolitan and others.

• Led communications strategies, tactics and initiatives to increase awareness and support the organization’s mission of advocacy through civil legal service.• Coordinated CFJ’s most successful fundraiser to date. Raised more than half the annual operating budget for the firm’s most heavily-used services.• Increased awareness of volunteer Street Law program to expand complimentary legal services to 400 local residents, an increase of 40 percent from the previous year.• Contributed content to the firm’s newsletter targeting volunteers, donors and community supporters.